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TCL and Hisense Lead Growth in Global TV Shipments, Mini LED Technology Gains Traction
The global TV market has experienced an interesting shift in the first half of 2025, according to the latest report by TrendForce, which reveals a landscape of mixed performances among top brands. The total TV shipments reached 92.5 million units, marking a modest 2% year-on-year growth, but the underlying dynamics reveal more about the challenges and opportunities within the industry.
Samsung, the global TV powerhouse, has remained steady, showing flat growth. However, the real excitement is happening elsewhere, particularly with brands like TCL and Hisense, which have outpaced the market with impressive gains.
TCL saw a remarkable 12.5% year-on-year increase in shipments, a clear indication that its aggressive push in emerging display technologies and strategic global positioning is paying off. Similarly, Hisense posted a solid 7.3% growth, outperforming the broader market and strengthening its foothold in key regions.
But what’s driving this growth? The answer seems to lie in policy shifts and a surge in demand for Mini LED technology. Both TCL and Hisense have capitalized on favorable government incentives and increased consumer interest in next-gen display technology. Mini LED TVs, offering better contrast, brightness, and energy efficiency compared to traditional LED models, have become a major focal point for these brands.
As a result, global shipments of Mini LED TVs are expected to surge by a staggering 67% this year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi dominating this segment. The combined market share of these three brands in Mini LED TVs is projected to rise to an impressive 62%, indicating a dramatic shift in the display landscape.
On the flip side, LG Electronics (LGE) and Xiaomi have seen more modest performances. LGE, despite its legacy in OLED and premium offerings, reported a 1.1% decline in shipments, likely impacted by the increasing popularity of budget-friendly alternatives and Mini LED’s growing presence. Xiaomi, however, is holding steady with a 1.5% growth, benefiting from its strong push in both the mid-range and high-end markets.
According to TrendForce, concerns over tariff changes have triggered an early spike in consumer demand, especially in the U.S. This front-loaded buying has moved much of the expected second-half sales into the first half, which could make the latter part of 2025 more challenging for the market. The report also points out that high panel costs are likely to restrict brands from running extensive holiday season promotions.
Looking ahead, 2025 could prove to be a pivotal year for Mini LED TVs. As the technology matures and more brands invest in it, the market is on the verge of a major transformation. The industry’s heavyweights, particularly TCL, Hisense, and Xiaomi, are poised to benefit significantly from this shift, while Samsung and LG face increasing pressure to innovate or risk losing market share in a rapidly evolving landscape.
In related news, TCL CSOT is set to announce a Gen-8 inkjet OLED investment after reaching a 350PPI milestone, while Cerence has filed an IP complaint against Sony and TCL over voice technology in smart TVs.
(Via)
News
TCL Mini LED TV Shipments Jump 176% as Profit Climbs in H1 2025
As expected, TCL Electronics has posted strong financial results for the first half of 2025. Revenue rose 20.4% year-on-year to HK$54.78 billion ($7.12 billion), while profit after tax jumped 60.5% to HK$1.05 billion ($136.5 million). Adjusted profit attributable to shareholders climbed 62% to HK$1.06 billion ($137.8 million), reflecting solid growth across the company’s core and innovative businesses.
TV Business Gains Strength
TCL shipped 13.46 million TVs globally in the first six months of 2025, an increase of 7.6% compared with last year. Mini LED TVs drove much of that growth. Shipments of these premium models surged 176.1% to 1.37 million units, securing TCL’s top global position in the category. Large-sized display revenue grew 9.4% to HK$28.35 billion ($3.69 billion), with gross margin improving to 15.9%.
In China, the government’s “trade-in” policy lifted demand for mid-to-high-end TVs. TCL’s branded TV shipments rose 10.2%, and Mini LED shipments climbed 154.2%. Revenue in the market increased 4.4% to HK$8.72 billion ($1.13 billion), while gross profit margin improved to 19.4%. Internationally, TCL benefited from its manufacturing bases across China, Vietnam, Mexico, Brazil, Poland, and Pakistan. Global TV shipments outside China rose 8.7%, with Mini LED shipments nearly tripling.
Internet and Innovative Businesses Expand
TCL’s internet ecosystem business generated HK$1.46 billion ($189.8 million) in revenue, up 20.3% year-on-year. Partnerships with Google, Roku, and Netflix supported overseas expansion. TCL Channel reached 39.3 million users worldwide, strengthening the company’s streaming presence.
The innovative business segment delivered even faster growth. Revenue rose 42.4% to HK$19.88 billion ($2.58 billion). The photovoltaic unit more than doubled revenue to HK$11.14 billion ($1.45 billion), reflecting strong adoption of solar solutions in industrial, commercial, and rural markets. TCL also expanded in consumer innovation. RayNeo smart glasses led China’s XR category during the 618 Shopping Festival, while the AiMe AI companion robot drew attention at CES earlier this year.
Outlook
TCL plans to continue its “Mid-to-High-End + Globalisation” strategy. The company will invest further in R&D, expand its supply chain efficiency, and push digital transformation to sustain growth.
The results underline TCL’s evolution from a mass-market TV maker into a diversified technology brand with strong positions in premium displays, internet ecosystems, renewable energy, and AI-driven consumer electronics.
In related news, the TCL 60 Ultra Nxtpaper has surfaced on a retail site with full specifications and images, while TCL has also introduced a new washing machine priced lower than a budget smartphone.
News
TCL 60 Ultra Nxtpaper Appears on Retail Site with Full Specifications and Images
TCL has quietly introduced a new large-screen smartphone in its NXTPAPER lineup. The TCL 60 Ultra Nxtpaper has been listed on a Colombian e-commerce website, revealing its design and full specifications. While the device is currently marked as out of stock, the listing provides a detailed look at what appears to be TCL’s latest mid-range model with a focus on eye comfort.
The phone features a 7.2-inch LCD display with a resolution of 1080×2340 and a 120Hz refresh rate. TCL uses its proprietary NXTPAPER technology, which aims to reduce glare and blue light exposure. This display is designed to provide a paper-like viewing experience that makes reading and prolonged screen use more comfortable.
TCL has equipped the device with a MediaTek Dimensity 7400 processor. It includes 12GB of RAM and 512GB of internal storage. The phone runs on Android 15 with TCL’s custom user interface on top. The device is powered by a 5,200mAh battery and also features IP68-rated water and dust resistance.
The camera setup consists of a 50MP main sensor, a 50MP periscope telephoto lens with optical image stabilization and 3x optical zoom, and an 8MP ultrawide camera. The front camera features a 32MP sensor for selfies. TCL has placed the fingerprint scanner on the side of the device and is offering the phone in a single black color variant.
TCL has not announced an official price for the 60 Ultra Nxtpaper. However, other models in the TCL 60 XE series start at $249.99. Given its larger screen, better camera system, and IP68 rating, the new model is expected to cost more while staying within the mid-range segment.
In related news, TCL has launched a new washing machine priced lower than most budget smartphones, while its display arm CSOT has begun mass production of Oxide technology, now featured in select Lenovo and Xiaomi tablets.
News
TCL Just Launched a Washing Machine That’s Cheaper Than a Budget Smartphone
TCL has launched a new front-loading washing machine in China under its Super Cyclone series. The Super Cyclone V3R features a 10kg capacity and comes in Black and White color options.
It is priced officially at 1,499 yuan ($208), but early buyers can purchase it for an effective price of just 649.5 yuan ($90) after applying subsidies and review-based rebates. It is also available as a washer-dryer combo in the same series, which follows the same discount structure and brings the effective price down to 824.5 yuan ($114).
TCL Super Cyclone V3R Specifications
The machine is powered by a high-performance BLDC variable frequency motor that supports spin speeds of up to 1400 RPM. TCL has backed the motor with a 10-year replacement guarantee. The motor not only improves water extraction efficiency but also operates with reduced noise levels.
TCL has equipped the machine with a 1.2 washing ratio, which exceeds the national standard for drum washing machines. This ratio improves stain removal and overall cleaning performance. The V3R also uses a three-stage heating system with precise temperature control between 30°C and 60°C to target different types of stains, including oil, milk, wine, and sweat.
The machine supports a wide range of fabric care modes. It includes a gentle basket swing mode to reduce wear on clothes, separation washing to avoid cross-contamination, and hand-wash simulation through tumble and pounding modes. For faster cleaning, the turbo quick wash mode delivers the effect of a 60-minute cycle in just 35 minutes.
TCL has also prioritized hygiene with this model. The V3R integrates high-temperature steam sterilization and mite removal features. TCL claims the machine achieves a 99.99% sterilization rate and 100% mite removal rate. It also includes high-temperature tub cleaning and an antibacterial door seal to maintain hygiene over time.
The machine includes preset programs for wool and down jackets. The wool wash mode protects against shrinkage and fuzzing, while the down jacket cycle uses staged water inflow and gentle agitation to preserve coating layers.
TCL has reinforced the machine with a multi-dimensional damping system. It includes shock absorbers, anti-vibration pads, and suspension springs to ensure stability during high-speed spins. The V3R has received international CB and CE certifications along with Chinese energy and water-saving labels.
In related news, TCL CSOT’s Oxide technology has entered mass production, debuting on Lenovo and Xiaomi tablets, while the global smart glasses market surged 110% in H1 2025 with Meta leading and TCL expanding its share.
(JD)