New shipment data from RUNTO Technology shows that China’s TV market continued to decline in November 2025, with most major brands reporting lower shipment volumes. Total shipments reached approximately 3.22 million units, a slight drop from the previous month and a steep 15.7% fall compared to November 2024.

The decline reflects ongoing challenges in the market. Government subsidies have gradually tapered off, and earlier pent-up demand appears to be exhausted. Since mid-year, the market has posted monthly declines of around 10%, showing consistent weakness despite major sales events.

November featured the country’s longest-running Double 11 sales campaign, but promotions failed to revive demand. Retail sales volume dropped 19.6% year-on-year, while retail revenue fell by 22.1%. The figures suggest that aggressive discounting is no longer enough to offset broader consumer caution.

Despite the downturn, TCL remained one of the strongest players in the market. Alongside Hisense and Skyworth, TCL helped lead a group that shipped a combined 1.98 million units. The trio’s combined market share reached 61.6%, and their year-on-year decline was limited to 11.2%, lower than the overall market drop. TCL continues to strengthen its lineup with Mini LED and QLED models, contributing to its stable performance.

Xiaomi, including its Redmi TV brand, ranked third with 530,000 units shipped and a 16.5% share. Brands like Changhong, Haier, and Konka followed, but recorded a combined shipment drop of 13.8%. Huawei, Samsung, and Sony reported shipments in the tens of thousands, maintaining a limited presence in the domestic market.

RUNTO Technology estimates that full-year shipments in 2025 may fall to around 33 million units. The firm expects further contraction in 2026 as market saturation and weakened buying sentiment continue to pressure sales.

In related news, we recently covered Hisense as it launched a 4K 160Hz dual-mode monitor that doubles as a Dolby Vision TV, and also covered a roundup of the best TCL TVs under $500 you can buy in 2025.

(Via)

The arch rival of TCL, Hisense has launched the 27GX Mini LED monitor in China, priced at 4399 yuan ($622). It features a 27-inch Fast IPS panel with support for dual refresh rate modes: 4K at 160Hz and Full HD at 320Hz. The monitor targets both gamers and content consumers with its high brightness, wide color coverage, and versatile design.

Hisense 27GX Specifications

The monitor features a peak brightness of 2000 nits and meets VESA DisplayHDR 1400 certification. It comes with U+ Mini LED backlighting, supported by 2304 local dimming zones and per-pixel control through an AM driver system.

It equips a dual-layer nano-grade LR low reflection film that reduces reflectivity to just 1.8%, while improving perceived black levels by 33%.

The 27GX is powered by the same MediaTek 9655 processor found in Hisense’s flagship TVs. It pairs this chip with 4GB RAM and 64GB storage, allowing smart features to run smoothly and enabling advanced image processing.

The monitor covers 99% of the sRGB color space, 98% of DCI-P3, 100% of Adobe RGB, and 85% of BT.2020, with Delta E less than 1 for professional-grade color accuracy. It supports 10-bit color depth (8+FRC) and maintains 178-degree wide viewing angles using Hisense’s STW wide-angle compensation layer.

It also supports FreeSync Premium Pro, MEMC motion compensation, black frame insertion (BFI), and AI-based image enhancement features, including AI Super Resolution and AI PQ tuning.

It comes with a full smart TV OS, built-in voice control, and streaming capabilities. It includes four viewing modes: Standard, Kids, Senior, and Education. It sports dual 5W stereo speakers tuned by Hisense Golden Ear and supports Dolby Vision IQ and Dolby Atmos.

The monitor supports KVM switching and features an ambient light sensor for automatic brightness adjustment. It includes two HDMI 2.1 ports, one DP 1.4 port, a Type-C port with 90W charging, USB-A and USB-B ports, and a 3.5mm headphone jack.

It comes in a Glacier White design with tilt, pivot, swivel, and height adjustments, along with a VESA 75×75 mm mount and compact GaN power adapter.

In related news, we recently covered the best TCL TVs under $500 you can buy in 2025, along with a breakdown of why the 2026 FIFA World Cup is expected to trigger a major rebound in the global TV market.

What sets TCL apart from other brands when it comes to TVs is the pricing. The company offers a wide range of options in the sub $500 category, where you can easily score models with 50-65-inch sizes. When there are many options, picking the one TV that suits your needs can get tough. Below are five strong options in the sub $500 price segment to clear that confusion.

Best TCL TVs Under $500

1. TCL QM6K Mini-LED

– Best Overall Under $500

The TCL QM6K is considered TCL’s best-value Mini-LED TV. This brings quantum dots, up to 500 local dimming zones, and around 700-nit HDR brightness at budget prices. You get a 144Hz native refresh rate, Motion Rate 480 with MEMC Frame Insertion, AIPQ Pro Processor with Deep Learning AI, and Google TV smart OS. The TCL TV gets new Filmmaker Mode, IMAX Enhanced Certification, and Dolby Vision IQ. For audio, the TV gets you an Onkyo 2.1 speaker system with Dolby Atmos and DTS Virtual: X.

It is available in multiple sizes from 50 to 65 inches. You can score the 65-inch model for under $500 during the holiday sale.

2. TCL QM5K Mini-LED

– Runner-Up Picture Quality

This Best Buy-exclusive TCL QM5K Mini-LED TV comes with up to about 300 local dimming zones. It offers contrast close to the QM6K but with a 60Hz native panel. There’s an Onkyo 2.1 speaker system with Dolby Atmos and DTS Virtual: X. The AiPQ processor uses AI to control contrast, motion, color, clarity, and upscaling. There’s HDR10 Pro+ with HDR10+, HDR10, and HLG, and 240Hz Motion Rate.

The 65-inch model, during promotions, can be yours for just $450, making it an ideal recommendation while also saving some bucks.

3. TCL T7 Series

– Newest Model

TCL T7 series is the brand’s new lineup that offers the latest and most modern features that one will expect. You get a QLED-Quantum Dot Technology panel with a 4K UHD panel. For gamers, this is a delight as it’s the official partner of the Call of Duty game. To that extent, you get a 120Hz high refresh rate, with a 144Hz variable refresh rate.

There’s TCL’s AiPQ processor to enhance the display experience, Game Accelerator 288, HDR Pro+ with Dolby Vision, HDR10+, HDR10, & HLG. The lineup gets Google TV OS with hands-free voice control, voice remote, Google Chromecast built-in, and AirPlay 2. Audio enthusiasts will be happy to know there’s Dolby Atmos support.

The 55-inch size is available for $380 on Amazon during this holiday season. If you have the budget, you can stretch to $500 and get the 65-inch variant.

4. TCL 4-Series / S455

– Cheapest 4K Roku TV

The TCL 4-Series/S455 is one of the most popular entry-level 4K Roku TVs, especially now that it’s available at its low price. It uses a VA panel with relatively high native contrast and good black uniformity, which helps dark scenes look more convincing than on many other cheap edge-lit sets, even though it lacks local dimming entirely. You get easy voice control with Siri, Alexa, and Hey Google. The edge-to-edge design blends nicely in your living room. You can stream free TV, live news, sports, movies, etc.

It is not ideal for demanding HDR or serious competitive gaming, but for casual streaming, broadcast TV, and general use, it offers consistent performance and one of the most user-friendly smart platforms available. The 43- and 50-inch S455 models are currently available for $400 and $500, respectively.

5. TCL S4 / S450G

– Budget 4K with Google TV

This one is for viewers who prefer Google’s ecosystem and want to minimize spending. This budget TV brings a 4K panel with decent color accuracy and low input lag. It is suitable for light gaming and your everyday streaming needs. This gets HDR Pro (Dolby Vision, HDR10, & HLG), Motion Rate 240 with MEMC Frame Insertion, and Auto Game Mode (ALLM).

For audio, the TV gets you Dolby Atmos and DTS Virtual: X. There’s Chromecast built-in, 3 HDMI inputs, and dual-band Wi-Fi. For around $500, you can get the 58-inch size for $380, while the 65-inch size version is available for $530 during the holiday sale. While it does not offer local dimming or high-end HDR performance, the combination of 4K resolution, Google TV interface, and low cost makes it a strong “no-frills” smart TV for secondary rooms or first-time 4K buyers.

Key Specs at a Glance

How to Choose the Right TCL TV Under $500

When buying a TV, you’ll have to start planning with room size and viewing distance. The 55-inch screen is a sweet spot for most living rooms. While the 65-inch version offers a more cinematic feel, it requires a bigger room to make the experience more pleasing. If you care about movie-like contrast and regularly watch HDR content in dim lighting, you are better off with the Mini-LED QM6K or QM5K for their local dimming and higher brightness.

For gamers, it’s always ideal to have a TV with a higher refresh rate and low input lag. Here, the QM6K and TCL T7 are particularly attractive due to their higher-refresh gaming modes. If you’re not that into the technical details and want a TV just for casual streaming, the inexpensive 4-Series S455 or S4/S450G offer plenty of value.

In related news, TCL recently launched the A400 Pro QD Mini LED Art TV with a 4K 144Hz display.