News
OLED TV Panel Costs Are Plummeting and It Could Upend the Premium TV Market
The economics of OLED TV manufacturing are shifting fast. According to a new report from South Korea’s The Chosun Ilbo, the production cost of large OLED panels, like the 65-inch variety powering premium living room setups, has halved over the past five years. In 2020, LG Display reportedly spent close to $1,000 per panel. That figure is now on track to fall below $500 by the end of 2025.
That is not just a financial footnote. It is a warning shot to RGB Mini LED, the latest LCD-based tech trying to rival OLED on contrast and brightness. It also signals a potentially massive change in how high-end TVs are priced, marketed, and adopted in the next wave of living room upgrades.
OLED’s Price Collapse Isn’t Random
This steep drop is no accident. LG Display, the dominant supplier of large OLED TV panels, is systematically reworking its DDI (display driver IC) architecture to improve output efficiency. While material costs and scale improvements play their role, the bigger shift is that OLED is no longer the exotic, high-cost panel it was when LG introduced its first OLED TVs over a decade ago.
What we are seeing is the tech maturing at scale. Production bottlenecks, yields, and backend integration have reached a point of steady optimization. In short, OLED’s premium tax is eroding.
Cheaper Panels, Cheaper TVs
Lower upstream costs mean downstream brands, whether it is LG Electronics, Sony, or even budget disruptors like TCL, have more room to play with pricing. With OLED panels now at a much more palatable cost base, brands can aggressively push mid-premium and even upper mid-range OLED models without bleeding margin.
This accelerates the trickle-down of OLED tech into living rooms that would have otherwise defaulted to high-end LCD or QLED. We are talking about mainstream 65-inch TVs that look like flagship models from just two or three years ago, but without the eye-watering price.
RGB Mini LED Has Work to Do
On the other side of the fence, RGB Mini LED is still finding its rhythm. While it delivers stunning brightness and refined backlight control, it remains a newer technology with more complex manufacturing and quality control overhead. Component tuning, consistency in dimming zones, and supply chain optimization are still very much in progress.
This does not mean Mini LED is falling behind. It still outperforms OLED in raw brightness and is often a better pick in bright-room environments. But the value calculus is shifting fast. OLED now has momentum, scale, and price on its side.
The Takeaway
For years, OLED held the crown for picture quality, but its price kept it out of reach for most buyers. That is changing quickly. By 2026, OLED may no longer be the premium pick. It may become the default choice. Unless RGB Mini LED can compress its cost curve at a similar pace, OLED’s renaissance could turn into total dominance.
In related news, LG Display CEO Jeong Cheol-dong also said LCD panels need 1.5 million dimming zones to match OLED, highlighting OLED’s superior contrast and precision. He added that LG is cautiously evaluating new OLED lines while investing in Micro LED and other next-gen display technologies.
News
TCL A400 Pro QD-Mini LED Art TV launched with 4K 144Hz display
TCL has launched the A400 Pro QD-Mini LED Art TV in the Chinese market. It aims to blur the line between display technology and interior design.
TCL A400 Pro Specifications
Since this is part of TCL’s Art TV series, design takes center stage. The screen sits inside a light walnut-textured frame with no visible seams, thanks to a single-piece bending process. It stays incredibly slim at just 3.99 cm for up to 75 inches and 4.45 cm for the 98-inch version.
The rear panel takes on a textured finish inspired by vintage hardbound books. TCL supports three placements: a slim wall bracket for a flush mount, a two-stage desktop stand, and an optional mobile floor mount with wheels.
On the performance side, the A400 Pro uses TCL’s QD-Mini LED tech with independent zone dimming and Quantum Dot Pro materials that cover 157% of the BT.709 gamut. It supports native 4K at 144Hz, plus 288Hz output in Game Mode. There’s also VRR, ALLM, and AMD FreeSync Premium Pro baked in.
TCL backs the visuals with the TSR AI engine, which tunes color, clarity, and motion frame by frame. The screen also adjusts brightness automatically using an ambient light sensor.
In Art Mode, the TV doubles as a digital canvas. It includes over 100 curated artworks and can generate original pieces using AI. It runs on Lingkong OS 3.0, skips boot ads, and uses the Fuxi AI model to power 18+ smart assistants for gaming, fitness, education, and more.
Pricing and Availability
The TCL A400 Pro is available in five sizes, with pricing that scales across the lineup. The 55-inch model starts at 7,999 yuan (about $1,120), while the 65-inch version is priced at 10,999 yuan (about $1,540). The 75-inch variant costs 12,999 yuan (about $1,820), the 85-inch model comes in at 14,999 yuan (about $2,100), and the top-end 98-inch version is priced at 19,999 yuan (about $2,800).
In related news, RayNeo’s Air 3s Pro AR glasses dropped to $249 during the Black Friday sale, and TCL’s T7 4K QLED Smart TV continues to draw attention for its feature set and performance in the midrange segment.
Deals
RayNeo Air 3s Pro AR Glasses Drop to $249 in Black Friday Deal
RayNeo’s latest smart AR glasses, the Air 3s Pro, are now hitting their lowest price ever for Black Friday 2025. Originally launched at $299 in August, the Air 3s Pro has dropped to $249 on the official website. The 17 percent discount runs through December 1 as part of a limited-time flash event.
Click Here To Get The Discount
The Air 3s Pro takes RayNeo’s XR vision further with a brighter and bolder display experience. It delivers a 201-inch virtual screen at 6 meters away, backed by HueView 2.0 Micro-OLED tech that pushes 1,200 nits brightness and a contrast ratio of 200,000:1. Color coverage reaches 98 percent DCI-P3, with six viewing modes that include Game, Movie, Eye Protection, and Vision Boost for different content types.
RayNeo includes OptiCare 3840Hz PWM dimming technology, TÜV-certified eye comfort, and 20-step brightness control to reduce strain. These features make the glasses suitable for binge sessions. On the audio front, a quad-speaker array with Whisper Mode 2.0 delivers spatial audio with privacy, suitable for commuting or late-night viewing.
At just 76 grams, the glasses feature a carefully balanced front and rear weight distribution. They include flexible temple and nose pad adjustments for improved comfort. The Air 3s Pro connects via USB-C, HDMI, or accessories like JoyDock. It supports iPhones with DockKit, Android phones, gaming consoles such as Switch, PS5, Xbox, and also PCs.
Compared to its predecessors, the Pro model improves display brightness, color accuracy, and audio immersion. Whether watching YouTube, streaming Netflix, or playing a Switch game, the Air 3s Pro feels like a private IMAX you can wear.
RayNeo now offers one of the most full-featured AR glasses at its best price yet. For anyone considering a jump into XR, this may be the right time.
Featured
What’s So Special About TCL T7 4K QLED Smart TV?
TCL has recently launched the TCL T7 4K QLED Smart TV series as its latest mid-range television lineup. The series includes 4K UHD resolution, QLED panels, high refresh rates, and Google TV integration. TCL positions the T7 as a premium entertainment and gaming TV that targets mainstream buyers without pushing the price too high.
Premium Looks Meet Sensible Design
TCL uses a bezel-less design across all T7 models. The TVs feature a minimalist look that suits wall mounting or table placement. TCL includes adjustable-width feet to allow more flexibility for setups with soundbars or compact entertainment units. This small design choice improves usability, especially in tighter spaces. Despite falling in the mid-range category, the T7 models look refined and clean.
QLED Visuals With 144Hz Sweetness
All four models in the T7 lineup support 4K resolution at 3840 × 2160. The 55-inch variant uses a 120Hz panel, while the 65, 75, and 85-inch versions move up to a native 144Hz refresh rate. This high refresh rate improves fast-motion clarity in games and sports content.
TCL adds support for variable refresh rate (VRR), Auto Low Latency Mode (ALLM), and Game Accelerator. The 85-inch model can reach up to 288 VRR, which helps reduce input lag during gameplay. These features make the T7 Series suitable for console and PC gamers who want smoother motion and lower latency.
All the HDR Formats You Could Ask For
TCL supports a wide range of HDR formats on the T7 Series. Each model handles Dolby Vision, HDR10+, HDR10, HLG, and Open HDR. This broad compatibility allows content from most major streaming platforms to play in the intended HDR format.
The AiPQ Pro processor powers TCL’s picture enhancement. It adjusts image settings in real time to boost contrast, color accuracy, and detail sharpness. The QLED panel supports 1.07 billion display colors and uses a high-brightness LED backlight to improve image clarity in bright environments.
Smarter, Louder Smart TV
The T7 Series runs on Google TV. This platform gives access to thousands of apps and services, including Netflix, YouTube, and Disney+. Built-in Chromecast and Apple AirPlay 2 support allow wireless casting from Android and iOS devices.
TCL adds far-field microphones to all T7 models. This allows voice control without using the remote. The TVs also support Google Assistant, Amazon Alexa, and Apple HomeKit for smart home control. TCL includes a backlit voice remote and ships the unit with AAA batteries.
The 55-inch, 65-inch, and 75-inch models include a 2.0-channel speaker system, ranging from 20W to 30W. The 85-inch model features a 2.1 Onkyo speaker system with a built-in subwoofer and a total output of 40W. All models support Dolby Atmos and Dolby Digital+ formats to enhance spatial audio.
Ports, Power, and Peace of Mind
TCL includes four HDMI ports on each T7 TV, with one port supporting eARC. The TVs also come with USB 3.0 and USB 2.0 ports, Ethernet input, optical digital audio out, and RF input for antenna or cable. Wireless connectivity uses Wi-Fi 5 (802.11ac).
Other included features are sleep timer, multilingual on-screen display, closed captions, JPEG/MP3 playback from USB, and accessibility options. Power consumption remains under 0.5W in standby mode. The TVs do not carry Energy Star certification. Each model supports VESA wall mounting.
Value Without Compromise
TCL prices the 55-inch T7 at $599.99. The 65-inch model costs $699.99, the 75-inch version is listed at $899.99, and the 85-inch model comes in at $1,399.99. These prices make the T7 Series competitive in the mid-range segment. TCL has not announced a specific release date, but availability is expected by the end of the year.
The T7 Series checks many boxes for buyers who want a high-performance smart TV without entering the premium OLED or Mini LED space. With QLED visuals, 144Hz gaming support, advanced HDR compatibility, and solid audio options, the T7 Series stands out as a complete and well-rounded offering in its price class.
In related news, TCL CSOT showcases its printed OLED, Micro LED, MLED, and tri-fold display technologies at DTC2025, and TCL leads Double 11 TV sales once again as it strengthens its premium position with SQD Mini LED technology.