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TCL Faces Fresh Competition as Samsung Launches QEF1 QLED and Crystal 4K UHD Smart TVs in India

Samsung QLED QEF1 4K

TCL‘s competitor Samsung has launched its 2025 smart TV lineup in India, introducing the QLED QEF1 and Crystal 4K UHD series, built for smarter living and deeper integration with connected homes. The new range is now available on Amazon, Flipkart, and Samsung.com, with features tailored for the country’s rapidly growing e-commerce audience.

Specifications

The Samsung QLED QEF1 series features the new Q4 AI Processor, which intelligently analyzes and optimizes visuals and audio in real-time. It comes in 43, 55, and 65-inch sizes and equips a Quantum Dot panel with 100% Color Volume certification, Quantum HDR, and 4K upscaling. The TV also sports software enhancements like Color Booster Pro for richer hues.

It comes with Samsung Vision AI, enabling features like AI Auto Game Mode, Motion Xcelerator for smoother gameplay, and Generative Wallpapers that transform the idle screen into interactive art. The audio setup includes a 20W speaker system with 3D surround sound. SmartThings support allows seamless control of compatible smart home devices.

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Samsung QLED QEF1 4K

The Samsung Crystal 4K UHD UE81, UE84, and UE86 models offer a more accessible alternative while retaining a strong feature set. These TVs come in 43, 50, 55, and 65-inch variants, and equip 4K displays with HDR, 4K upscaling, Adaptive Sound, and AI Energy Mode. Select models feature built-in voice assistants and SolarCell remotes.

Across both series, Samsung equips the latest One UI Tizen interface, offering a personalized screen experience, built-in Samsung TV Plus with 125+ free channels, and Knox security. The OS is backed with guaranteed upgrades for the next 7 years. Matter and HCA compatibility make these TVs ready for multi-brand smart ecosystems.

Pricing

Pricing starts at ₹31,490 for the Crystal series and ₹39,990 for the QEF1 QLED models, all available starting May 1, 2025.

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TCL CSOT exclusively supplies displays for both Xiaomi 17 Ultra and 17 Ultra Leica Edition

Xiaomi 17 Ultra display

TCL CSOT has confirmed that it is the exclusive display supplier for Xiaomi’s latest flagship smartphones, the Xiaomi 17 Ultra and Xiaomi 17 Ultra Leica Edition. Both models feature a 6.9-inch quad-equal-bezel flat display, which is custom-built by TCL CSOT. The panel supports a peak brightness of 3500 nits and features a 1-120Hz LTPO adaptive refresh rate.

The display uses TCL CSOT’s latest light-emitting materials, which are designed to deliver high color accuracy, low power consumption, and fast response times. According to the company, this flat display solution is optimized to match real-world usage scenarios with precise parameter tuning.

The panel adopts a Real RGB super-pixel arrangement that eliminates the pixel-sharing issue found in traditional OLEDs. Each RGB sub-pixel lights up independently, which helps deliver sharp edges, improved clarity, and reduced power consumption.

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Xiaomi 17 Ultra display

The display’s luminous efficiency reaches 82.1 cd/A, allowing it to achieve high brightness levels while maintaining better power efficiency. TCL CSOT claims the screen offers cleaner and more transparent color reproduction. The 1-120Hz LTPO refresh rate adjusts dynamically to balance visual fluidity with energy savings.

This is not the only Xiaomi device using a TCL CSOT panel. The Xiaomi 17 Pro and 17 Pro Max previously adopted displays from the same supplier. Xiaomi and TCL CSOT have maintained a strategic partnership since 2017, extending beyond smartphones to tablets, in-vehicle displays, and other product categories. In 2021, both companies established a joint innovation laboratory, which was further expanded with a Phase II facility in July 2025.

In related news, TCL has announced the Note A1 tablet featuring a color NXTPAPER display and AI-powered functions, and has also launched the P7 Ultra, its first smart health air conditioner based on the OpenHarmony platform.

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TCL T7 55″ QLED TV Just Dropped to $399 on Amazon — Grab It Before It’s Gone!

TCL T7 4K QLED TV

Amazon is offering a significant discount on the TCL T7 QLED TV lineup. The 55-inch model is now available for $399.99, down from its original price of $599.99. The 65-inch version is listed at $499.99, while the 75-inch and 85-inch models are priced at $579.57 and $999.99, respectively.

Buy TCL T7 QLED TV From Amazon

The TCL T7 series features a 4K Ultra HD panel with Quantum Dot technology. It supports native 120Hz and 144Hz VRR (excluding the 55-inch model), and includes TCL’s Game Accelerator 240 or 28,8, depending on the size. TCL pairs the display with its AIPQ Pro Processor for real-time color, contrast, and clarity optimization, while the High Brightness+ LED backlight helps maintain strong visibility in bright rooms.

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HDR support includes Dolby Vision, HDR10+, HDR10, and HLG under TCL’s HDR PRO+ branding. For motion clarity, the T7 uses Motion Rate 480 with MEMC frame insertion. The TV also includes Auto Game Mode (ALLM) for lower latency in gaming scenarios.

TCL T7 TV

Audio performance is enhanced with Dolby Atmos support. The larger models feature an Onkyo 2.1-channel speaker system with a built-in subwoofer. Bluetooth Personal Audio allows for private listening using wireless headphones.

TCL has integrated Google TV as the smart OS, offering access to major streaming platforms and apps. The TV supports hands-free voice control through Google Assistant and comes with a voice remote. It also includes built-in Google Chromecast, Apple AirPlay 2, and support for Amazon Alexa and Apple HomeKit.

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The T7 has four HDMI inputs, one with eARC, and supports Wi-Fi 5. The discounted pricing makes the TCL T7 one of the more affordable QLED options with high refresh rate support and strong smart TV features.

Buy TCL T7 QLED TV From Amazon

In related news, we recently published a roundup of the best TCL gaming TVs you can buy right now, which is worth checking out.

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TCL Note A1 tablet announced with color NXTPAPER display and AI-powered features

TCL Note A1

TCL has introduced the Note A1 tablet for global markets. The new device targets productivity and reading use cases, combining the company’s NXTPAPER display technology with stylus support and AI tools for note-taking.

TCL Note A1 Specifications

The TCL Note A1 features a matte-coated LCD panel that mimics paper while retaining the benefits of a traditional full-color screen. It supports 16.7 million colors, unlike most E Ink tablets that are limited to under 60,000. TCL’s NXTPAPER screen includes anti-glare treatment, blue light reduction, and flicker-free technology. The display measures 11.5 inches and is designed for sketching, writing, and reading. TCL claims extremely low latency with stylus input. The included pen supports dual tips and an eraser.

The tablet weighs 500 grams and measures 260.1 × 196.5 × 5.5 mm. Its asymmetrical front bezel helps with single-handed use, while a physical circular button adds a familiar touch. On the back, it has a rear camera and pogo pin connectors for an optional keyboard accessory.

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TCL Note A1

TCL has positioned the Note A1 as a tool for professionals and students. It features an 8-microphone array for clear audio capture, especially during meetings or classes. The tablet supports handwriting recognition, speech-to-text conversion, and AI-powered features such as note summarization and translation.

While TCL has not confirmed the processor, RAM, or storage capacity, the tablet runs on Android. It supports split-screen multitasking and wireless syncing with services like Dropbox, Google Drive, and OneDrive. TCL has also included a fingerprint sensor and wireless screen casting.

The TCL Note A1 is not yet available for purchase. The company plans to launch it via a crowdfunding campaign, with prices expected to start at $419. More technical details are expected closer to launch.

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We recently put together a roundup of the best TCL gaming TVs you can buy right now. You can check it out as well.

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