In traditional RGB-Mini LED setups, backlighting is achieved using red, green, and blue LEDs grouped together to form white light. While this allows for rich colors, it comes with downsides—namely, the potential for color bleeding, limited zone density due to complex layouts, and inconsistent performance when rendering mixed-color scenes.

SQD-Mini LED solves this by switching to a single-type blue LED light source, which passes through a high-density layer of upgraded quantum dots. These dots convert the blue light into red and green wavelengths, which are then blended to produce full-spectrum white light. The result is purer, more stable colors with minimal distortion.

Unlike RGB-Mini LED, which achieves only localized high color gamut (often peaking at around 97% BT.2020), TCL’s SQD-Mini LED panel delivers a true global high color gamut, reaching 100% BT.2020 across the entire screen. It maintains consistent accuracy whether the scene is monochromatic or multi-colored. Because each pixel’s color generation process remains uniform, there’s no shift or compromise during complex scenes.

This architecture also makes the backlight more compact and thermally efficient. A single chip can replace a cluster of three RGB LEDs, allowing more dimming zones within the same area. In the case of the X11L, the 98-inch version reaches 20,736 zones—an industry-leading figure. Brightness is another strong point, with peak levels hitting 10,000 nits, ideal for true HDR playback.

SQD-Mini LED also enables thinner TVs. The X11L is just 2cm thick, making it the slimmest Mini LED TV ever. In short, TCL’s SQD-Mini LED is not just a refinement of Mini LED; it’s a full-stack rethinking designed to rival OLED in color precision while surpassing it in brightness and durability.

The post TCL SQD-Mini LED Tech Explained: New Benchmark for Mini LED Displays appeared first on TCL Central.

The brand’s goal? 10% market share by the end of 2025. That may sound like a stretch for a company that started the year with just 6%, but everything TCL is doing right now suggests they’re not here to make up the numbers. They’re here to lead.

Local Manufacturing

Unlike the smartphone brands that once dabbled in the TV space through contract manufacturing and low-margin bets, TCL has invested heavily in India itself. Its Tirupati manufacturing facilities in Andhra Pradesh are a $3.2 billion statement that says “We’re local now.” And being local doesn’t just cut down on costs and logistics. It enables TCL to react faster to market demands and dodge the tariff issues that still plague competitors relying on imports.

It also gives TCL the leverage to price aggressively. Undercutting Samsung’s Crystal series, out-speccing Xiaomi’s budget sets, and offering tech like Mini-LED that was once reserved for five-figure TVs in metro showrooms. By going all in on Indian production, TCL is reshaping its supply chain not around export logistics but around Indian living rooms.

TCL Wants to Be Seen as Premium Too

In early 2025, TCL debuted the world’s largest Mini-LED TV, the 115X955 Max, in India. That’s not normal. Flagships like this usually get launched in New York or Shanghai. But TCL chose New Delhi. Not because it expects to sell thousands of ₹30 lakh (~$36,000) TVs, but because it wanted to send a message. India is no longer just a mid-tier dumping ground. For TCL, it’s now a priority market where the brand can flex its global innovation muscles.

This halo product isn’t just about wowing the ultra-rich. It elevates the entire brand perception. If TCL can build a 115-inch Mini-LED with 20,000 dimming zones and Onkyo-tuned 6.2.2 audio, it can definitely build a great 55-inch QLED for your living room. That’s the subliminal pitch.

Giving Buyers More for Less

TCL’s real battlefield is the mid-range, and here the company is pulling every trick in the book. A 55-inch QLED 4K TV with Dolby Vision, 144Hz VRR, and Mini-LED backlighting at under ₹75,000 ($850)? That’s not normal. Competitors charge nearly double. TCL’s approach is clear. Match or beat flagship specs while pricing like an upper mid-range option. The C755 series, for example, blurred lines between affordable and premium so well that consumers began comparing them to LG OLEDs and Samsung Neo QLEDs, not Xiaomi or Vu.

And TCL’s not stopping there. The 2025 roadmap includes the flagship X-series and refreshed C8, C7, and C6 lineups. Ranging from ultra-premium Mini-LED monsters to leaner 4K smart TVs with Google TV, far-field voice, and built-in Onkyo audio. All of them are expected to hit multiple price tiers, giving Indian buyers choice without compromise.

It’s Not Just About the TV. It’s About the Ecosystem

TCL is also playing smart with localization. Nearly 80% of its marketing budget is going into digital, with cricket-heavy campaigns and regional influencer tie-ins. Rohit Sharma as brand ambassador doesn’t just add star power. It anchors the brand emotionally. It’s trying to become “the people’s brand” the way Xiaomi once was for phones.

More importantly, TCL is making sure its TVs feel native. From regional OTT integration to cricket-friendly display tuning and AI-enhanced picture engines like its AiPQ processor, the company wants to convince Indian users that these TVs aren’t just ported Chinese products. They’re built for India.

Can TCL Win the War?

TCL isn’t alone in this race. Hisense is also gunning for the same value-premium sweet spot. Samsung and LG are counter-punching with discounted Crystal and NanoCell lineups. Even Xiaomi, though slower now, is still a serious online force.

But TCL’s edge is scale and manufacturing strength. Unlike smartphone brands that faded when margins shrank, TCL controls its stack. R&D, supply chain, panel sourcing, and even factory operations. It knows how to win a low-margin, high-volume war because it’s done it in North America before.

If it stays focused on quality control, nails after-sales service, and keeps the pressure on pricing, TCL could not only hit its 10% market share goal but also change what Indians expect from their TVs altogether.

In related coverage, we recently talked about what makes the TCL QM9K TV special and highlighted how TCL dominated IFA 2025 with a series of smart tech awards.

The post How TCL Plans to Dominate Indian TV Market in 2025 appeared first on TCL Central.

Halo Control Revolution

The star of the show is TCL’s new Halo Control System, a comprehensive suite of technologies that tackles the infamous blooming issue head-on. Anyone who’s owned a Mini LED TV knows the frustration of seeing bright halos around objects in dark scenes. TCL claims they’ve cracked this code with a multi-pronged approach that includes a Super High Energy LED Microchip, Condensed Micro Lens technology, and something called Micro-OD (Optical Distance) reduction.

Credit: TCL

But the real magic happens in the processing. The QM9K features up to 6,000 local dimming zones controlled by a bi-directional 23-bit backlight controller, which is an impressive level of granular control that should theoretically eliminate the halo effect that makes cheaper Mini LED TVs look like they’re projecting Christmas lights onto your wall.

Google Gemini: Your TV Gets Smarter

Perhaps the most intriguing addition is Google Gemini integration, which promises to transform how you interact with your TV. While details are still emerging, this isn’t just another voice assistant implementation. Gemini’s contextual understanding could revolutionize TV search, making it genuinely conversational rather than the clunky keyword-based systems we’re used to.

Credit: TCL

The Ambient Mode Sensor adds another layer of intelligence, using presence detection to automatically turn the TV on when you enter the room or switch to screensaver mode when you leave. It’s the kind of seamless automation that feels magical when it works properly, though we’ll need to see how well it performs in real-world scenarios.

Display Tech That Actually Matters

Beyond the marketing speak, the QM9K packs genuinely impressive display technology. The HDR6500 brightness specification means this TV should punch through even the brightest room lighting, while the 144Hz native refresh rate makes it a legitimate gaming display. Game Accelerator 288 with variable refresh rate up to 288Hz is particularly noteworthy for competitive gamers who demand every millisecond advantage.

Credit: TCL

The CrystGlow WHVA panel promises wide viewing angles without the color shifting that plagues many LED displays. Combined with enhanced QLED technology covering nearly the entire DCI-P3 color space, the QM9K should deliver colors that pop without looking oversaturated.

Built for Cinematic and Smart Living

TCL pairs the display with Audio by Bang & Olufsen, along with support for Dolby Atmos and Dolby Digital+. The speaker system is Dolby Atmos Flex Connect capable, making it easier to pair with wireless speakers like Z100. The TV holds an IMAX Enhanced certification, meeting high standards for brightness, contrast, and sound.

TCL includes support for ATSC 3.0 NextGen TV, allowing access to future-ready broadcast content in 4K HDR. For smart home integration, the TV supports Google Assistant, Amazon Alexa, Apple HomeKit, Apple AirPlay 2, and Google Chromecast.

Designed to Fit Modern Spaces

The TCL QM9K features an ultra-slim profile with integrated cable management and a backlit voice remote for intuitive control. Its ambient sensor detects user presence and automatically adjusts the screen’s behavior, enhancing energy efficiency and convenience.

Credit: TCL

For connectivity, the TV supports Wi-Fi 6 and Bluetooth 5.4, ensuring fast and stable wireless connections. It also provides a comprehensive set of ports, including one USB 3.0, one USB 2.0, four HDMI 2.1 ports, Ethernet, and SPDIF optical audio out.

Bottom Line

The QM9K represents TCL’s most ambitious TV to date, combining cutting-edge Mini LED technology with AI-powered features that could genuinely improve the viewing experience. The Halo Control System alone makes this worth watching — if TCL has truly solved Mini LED’s blooming issues while maintaining competitive pricing, they could have a genuine OLED alternative on their hands.

Whether the QM9K lives up to its promises remains to be seen, but TCL is clearly betting big on a future where Mini LED can match OLED’s contrast while delivering superior brightness and longevity. That’s a bet worth paying attention to.

In related news, TCL dominated IFA 2025 with a slew of smart tech awards, and we recently explored how TCL is emerging as a tech giant to watch in the next decade.

The post What’s So Special About the TCL QM9K TV appeared first on TCL Central.

Pioneering Next-Gen Display Technologies

TCL has made significant progress in OLED technology through its subsidiary, CSOT (China Star Optoelectronics Technology). The company has developed inkjet-printed OLED panels, which promise higher color accuracy at lower costs compared to traditional OLEDs. By mid-2025, TCL began small-scale production of printed OLED panels ranging from 6.5-inch smartphone displays to 65-inch TVs. To scale this technology, TCL is investing nearly RMB 20 billion (around $2.75 billion USD) in the T8 OLED fab in Guangzhou, capable of producing 45,000 glass substrates per month at full capacity. This plant could surpass Samsung’s newest OLED lines and rival BOE’s planned facilities.

In addition to printed OLED, TCL has pioneered Mini-LED and is actively developing Micro-LED technology. The company has mass-produced Mini-LED TVs since 2019 and continuously improved quantum dot-enhanced LCDs. By 2022, TCL had accumulated tens of thousands of display-related patents, reflecting its deep investment in core technology. These innovations position TCL to compete on both performance and cost with long-time OLED leaders.

Collaboration in Smartphone Displays and Beyond

TCL has extended its display expertise into smartphones and other devices. Its CSOT division supplies premium OLED panels for Xiaomi’s flagship devices, including foldable phones like the MIX Flip 2. These panels feature approximately 1.5K resolution, 460 PPI, 120Hz refresh rate, and 3,200-nit peak brightness. TCL also provides displays for Xiaomi’s electric vehicles, including central touchscreens and panoramic HUDs.

The partnership between TCL and Xiaomi includes a joint Innovation Display Lab, active since 2017 and expanded in 2025. Together, they have developed milestones such as China’s first under-display camera phone and the first 2K LTPO mobile display, and are now working on Real RGB displays, which might debut in the next Xiaomi flagships. TCL’s displays are also used in other top brands’ products, including the Oppo Pad 4 Pro and Redmi K80 Ultra. These collaborations allow TCL to test and refine its technology in real-world devices, strengthening its reputation as a leading supplier and innovation partner.

Massive Manufacturing Expansion and R&D Investment

TCL has expanded its production footprint globally. The company acquired Samsung’s Suzhou LCD plant in 2021 and built new facilities abroad, including a $130 million panel factory in Tirupati, India, which produces panels for both TCL and other brands. Vertical integration gives TCL control over supply chains, cost structures, and technological autonomy.

The company invests heavily in R&D, filing over 58,000 display-related patents by 2022. TCL also explores semiconductors and solar photovoltaics. Although a joint semiconductor venture was wound down in 2023, TCL continues to invest in custom chips for smart displays and power devices. Its solar division, acquired in 2020, leads global production in next-gen G12 wafers. These efforts ensure TCL controls key technologies that competitors often rely on third-party suppliers for.

Closing the Gap with Industry Giants

TCL is now the world’s #2 TV brand by shipment volume, surpassing LG in units and revenue in premium TV segments. The company leads in large-screen 85-inch+ TVs and commands nearly 29% of the global Mini-LED market. Its value-driven strategy, offering high-spec, large-screen TVs at competitive prices, allows TCL to undercut rivals while maintaining premium features. Samsung’s focus on OLED allowed TCL to capture a strong position in Mini-LED, accelerating its rise in the global market.

Final Thoughts

TCL’s combination of advanced technology, vertical integration, and strategic partnerships has positioned it as a formidable contender in the global tech landscape. Its investments in printed OLED, Mini-LED, Micro-LED, and semiconductors create a strong foundation for long-term growth. If current trends continue, TCL could emerge as a peer to Samsung and LG, reshaping the display and consumer electronics markets while competitors remain reliant on its technologies.

The post How TCL Is Emerging as the Tech Giant to Watch in the Next Decade appeared first on TCL Central.

Historical Background

Grauman’s Chinese Theatre opened on May 18, 1927, on Hollywood Boulevard in Los Angeles with the premiere of Cecil B. DeMille’s The King of Kings. Showman Sid Grauman partnered with Mary Pickford and Douglas Fairbanks to create the theater. The venue quickly became Hollywood’s premier site for movie debuts and celebrity events. It hosted the Academy Awards in 1944, 1945, and 1946, strengthening its role during Hollywood’s Golden Age.

The name and ownership changed several times over the decades. In 1973 it became Mann’s Chinese Theatre under Ted Mann’s theater chain. By the early 2000s, it returned to its original name after Mann’s chain collapsed. In 2011, Donald Kushner and Elie Samaha purchased the theater and began restoration efforts. This period set the stage for the TCL sponsorship that redefined its modern identity.

Architecture and Cultural Significance

The exterior design of the Chinese Theatre resembles a grand Chinese temple. A 90-foot bronze pagoda roof sits above massive red columns. A 30-foot carved dragon stretches across the facade, while imported Ming Dynasty guardian lions stand at the entrance. Authentic Chinese artifacts such as temple bells and wooden pagodas were integrated into the design.

The interior also featured Chinese artistry, with murals painted by Chinese-American artist Keye Luke. The building was declared a Los Angeles Historic-Cultural Monument in 1968. Restoration projects in the early 2000s uncovered original details and preserved its architectural significance.

Image Credit: Klook Travel

The Forecourt of the Stars remains the most famous element of the theater. Celebrities began leaving handprints and footprints in cement in 1927, starting with Norma Talmadge. Today, the courtyard includes imprints from stars of every era, from Marilyn Monroe to Keanu Reeves, as well as fictional characters such as Donald Duck and Star Wars droids. This tradition continues, attracting millions of visitors who see it as a living record of Hollywood history.

Modern Ownership and Branding (The TCL Era)

In 2013, the theater entered a new phase when TCL Corporation acquired naming rights in a deal worth over $5 million. The theater officially became the TCL Chinese Theatre. TCL also invested in modernization, helping transform the auditorium into the world’s largest IMAX theater by seating capacity. A 94-foot-wide screen, advanced sound systems, and digital projection technology were installed, while historic interiors were preserved.

The venue reopened in September 2013 as TCL Chinese Theatre IMAX. The partnership was renewed in 2023 for another decade, ensuring TCL’s branding will remain on Hollywood Boulevard. The collaboration gave the theater financial stability and global exposure, while TCL gained valuable cultural association with Hollywood.

Why People Search for the TCL Chinese Theatre

The TCL Chinese Theatre continues to attract global attention for several reasons. It remains a prime venue for movie premieres, drawing fans searching for event details and celebrity appearances. The site also receives about 4 million visitors annually, with tourists looking for tours, directions, and handprint viewing.

Image Credit: iventurecard

History enthusiasts frequently search for details about the theater’s origins, architectural style, and cultural impact. The naming rights deal also drives searches, as people often want to confirm whether TCL Chinese Cinema is the same as Grauman’s Chinese Theatre. The link between a Chinese electronics company and an American landmark creates ongoing curiosity.

Final Thoughts

The TCL Chinese Theatre combines nearly a century of Hollywood history with modern corporate sponsorship. Its architecture, handprint tradition, and role in film premieres ensure constant attention, while TCL’s involvement adds a global branding dimension. Whether searched as TCL Chinese Theatre or TCL Chinese Cinema, it remains one of the most recognizable and discussed landmarks in the entertainment world.

The post What Is TCL Chinese Cinema and Why It’s Widely Searched appeared first on TCL Central.

Dominating Screens Worldwide

TCL and Hisense are now two of the biggest players in the global TV market. In 2023, TCL shipped 26.2 million units while Hisense shipped 27 million. These numbers placed them just behind Samsung in volume, pushing LG to fourth. By Q4 2024, TCL and Hisense together held a 30.2% global market share, exceeding the combined share of Samsung and LG.

Samsung still leads in revenue due to its focus on high-end OLED and QD-OLED models. TCL and Hisense are closing the gap by expanding into Mini-LED and QLED categories. TCL has seen strong adoption of its Mini-LED TVs and leads the 85-inch+ TV segment globally. Hisense continues to push its proprietary ULED tech and Laser TVs, offering large-screen alternatives with short-throw projectors.

TCL holds an edge in panel manufacturing through its display arm CSOT, which allows better control over quality and cost. Hisense has prioritized visual processing hardware and has started integrating its own image quality chips into new TV lines. In premium TV shipments, TCL overtook LG in 2024, signaling progress beyond volume.

Home Appliances: Hisense Leads, TCL Catches Up

Hisense has built a strong global appliance portfolio. Its acquisition of Gorenje in 2018 and Sanden in 2021 expanded its product lineup and manufacturing reach across Europe and Japan. In 2023, Hisense Home Appliances posted revenue of approximately $12.1 billion, with nearly 100% year-on-year profit growth. The company’s eight-brand structure now covers refrigeration, laundry, HVAC, and kitchen appliances in key markets.

TCL entered the appliance segment more recently but is expanding quickly. It has added air conditioners, washing machines, and refrigerators to its overseas portfolio. In Europe, TCL reported over 50% sales growth in the first half of 2024. Although it currently lags Hisense in appliance breadth and brand recognition, TCL is leveraging its consumer electronics expertise to scale up quickly.

Hisense remains the clear leader in appliances, but TCL’s fast growth indicates increasing competition in the coming years.

AIoT and Ecosystem Play: Parallel Ambitions, Different Roads

Both brands are building ecosystems across their product categories. Hisense has integrated its appliances and electronics through the ConnectLife platform. In 2025, Hisense partnered with Google to support Home API and Matter-compatible devices, increasing compatibility with other brands and voice assistants.

TCL runs its own smart device ecosystem through the TCL Home app. The app connects TVs, appliances, and air conditioners while integrating cloud services and AI voice controls. TCL TVs also support Roku or Google TV, depending on the region, and function as smart hubs.

Neither company controls a tightly locked ecosystem like Apple or Samsung. However, both have gained ground by offering open, flexible compatibility. Hisense’s use of multiple brands within its smart ecosystem gives it wider appliance integration. TCL’s broader product scope, including AR glasses and smartphones, positions it as a generalist tech player.

Innovation Muscle and Manufacturing Power

TCL has invested heavily in display technology. It operates 46 R&D centers worldwide and is vertically integrated with CSOT. TCL leads global shipments in extra-large TVs and has aggressively pushed affordable Mini-LED models. Its X955 TV with over 5,000 dimming zones is an example of its push into high-spec displays.

The company is also developing Inkjet-printed OLED panels, a next-generation display technology aimed at reducing OLED production costs. Mass production is expected to begin soon, which could help TCL compete more directly with high-end OLED players. Beyond TVs, TCL has expanded into the smartphone display business, supplying flexible OLED and high-refresh-rate panels to phone makers, further strengthening its position in the global display supply chain.

Hisense has focused more on processing chips and display enhancements. Its in-house AI image processors improve upscaling and motion smoothness across its newer TV models. Hisense has also built a strong position in Laser TV, a category it continues to promote as a premium alternative to large LED panels.

Both companies operate dozens of manufacturing bases worldwide. TCL has 38 global factories with major facilities in Mexico, Poland, and Vietnam. Hisense runs 36 factories and continues to add new ones, including a large facility in Serbia for refrigerators and another in Egypt for TVs and appliances. These global operations help both brands reduce tariff risks and tailor products to regional needs.

Branding, Strategy, and Global Recognition

Hisense has focused heavily on sports sponsorships to boost its brand. It has been a key sponsor of UEFA, FIFA, and the NBA. The brand’s 2024 Euro campaign used the slogan “Never Settle for No.2 Globally” and emphasized its top-tier ambitions. These campaigns have helped improve Hisense’s brand awareness across North America, Europe, and Asia.

TCL has used similar strategies, partnering with global sports organizations and athletes. It signed Neymar Jr. as an ambassador and partnered with FIBA and NBA teams. In 2024, TCL became an official global partner of the Olympic Games and Paralympics through 2032, marking a major step in brand elevation.

TCL positions itself as a premium technology company. Its branding highlights innovation, design, and youth-focused messaging. Hisense emphasizes reliability, product quality, and performance. Both companies use multi-brand strategies to target various market tiers. TCL maintains Iffalcon and Thomson brands in specific markets. Hisense operates ASKO, Kelon, and Ronshen in parallel with its main brand.

Strategic partnerships with Google and Roku help both companies provide familiar software platforms on their smart TVs. Hisense integrates Google APIs in appliances, while TCL continues working with Roku and Google for global TV software distribution.

The Bottom Line: Who’s Winning?

Hisense currently leads in appliances and overall revenue. It has used acquisitions to scale quickly and has a strong presence in multiple categories. TCL leads in display technology, premium TV segments, and has a wider portfolio that includes mobile devices and AR glasses.

TCL is growing faster in premium TV shipments and has a more advanced R&D structure in display manufacturing. Hisense has built a stronger global brand presence in home appliances and continues to gain recognition through high-profile sports sponsorships.

The global race between TCL and Hisense remains close. Both brands are transforming their images, expanding globally, and moving beyond budget perceptions. While they follow different routes, TCL through display innovation and TCL Home, Hisense through appliance leadership and Google integration, they are reshaping the global tech industry.

The winner may not be determined by volume alone. Success will depend on brand equity, profitability, and consumer loyalty in premium segments. For now, the competition remains tight, and consumers worldwide are benefiting from better technology at more affordable prices.

In related news, we have recently covered how to calibrate your TCL TV for optimal picture quality and explored whether TCL NXTPAPER displays are actually better for your eyes compared to AMOLED or IPS panels.

The post TCL vs Hisense: Which Chinese Tech Giant Is Winning the Global Race? appeared first on TCL Central.

Same Shape, Slightly Sharper Identity

At first glance, the Air 3s Pro doesn’t scream new generation. The industrial design is nearly identical to the standard Air 3s, right down to the 76g weight and FlexiFit hinge system. That’s not necessarily a bad thing, the original was already one of the lightest and most comfortable AR video glasses available.

However, subtle design tweaks stand out. The Pro version opts for a uniform matte black finish, ditching the silver-accented frame found on some Air 3s models. It’s a cleaner, more minimalist look that feels better suited for mainstream appeal.

In the hand and on the face, both glasses feel equally balanced. The clamping force has been slightly reduced on the Pro, and RayNeo includes additional nose pads for finer comfort tuning. The Pro still floats slightly off the face, allowing ambient light to seep in from the bottom, a known tradeoff. That said, a separately sold lens shade accessory is expected to fix that, at least partially.

Display: The Biggest Reason to Go Pro

Here’s where the real differentiation begins. The Air 3s Pro jumps from 650 nits to a staggering 1200 nits of brightness. This isn’t just a spec bump, it directly improves contrast, visibility in bright environments, and overall display punchiness.

Both models use RayNeo’s in-house HueView micro-OLED technology with 200,000:1 contrast and 98 percent DCI-P3 coverage, but the Pro steps up to HueView 2.0, a tandem OLED structure that improves clarity, transmission efficiency, and reduces glare by 15 percent. Dark scenes sparkle more, highlights pop, and overall immersion improves, especially in rooms with bright ambient light.

They share the same 201-inch virtual screen size at 6 meters, 60Hz default refresh rate with 120Hz support, and large 14×7 mm EyeBox. Color modes include six presets on both: Standard, Game, Movie, Eye-Protection, Professional, and Vision Boost. Color temperature is 7500K for the Pro, slightly cooler than the Air 2s or Air 2.

Audio and Immersion: More Theater, Less Leakage

The Pro adds spatial audio support to the same dual opposing acoustic chamber speaker system used in the 3s. This makes a meaningful difference when watching action films or gaming. Audio feels more three-dimensional, and Whisper Mode 2.0 continues to minimize sound leakage impressively.

Overall tuning has been improved on the Pro. Voices sound cleaner, stereo separation feels more accurate, and spatial positioning adapts better to head movement. It’s not audiophile-grade, but it definitely elevates the theater experience over the Air 3s.

Portability: Hard Shell vs Soft Case

Ironically, the original Air 3s feels more travel-friendly thanks to its rigid zipper case with a molded interior and cable pocket. The Air 3s Pro ships with a sleeker fabric case that looks more like a high-end sunglasses pouch, but it’s flimsier and less structured.

Cable storage also differs. The older case has a dedicated internal compartment, while the Pro case requires you to squeeze the cable in manually. If you’re tossing your glasses into a bag, the Air 3s case feels more secure and durable. The Pro case wins on aesthetics, but not practicality.

Compatibility: No Surprises, Just Plug and Play

Both models support a wide range of devices via USB-C DisplayPort, including Android phones, iPhones (with adapter), tablets, laptops, the Nintendo Switch, Switch 2, Steam Deck, and PS5 or Xbox (via HDMI adapter). You’ll need RayNeo’s optional JoyDock for Switch compatibility, and both models support it equally.

Whether you’re streaming content, playing games, or extending your desktop, the plug-and-play experience is identical between the two. Both also support prescription lens inserts and 20-step brightness adjustment.

Pricing: Surprisingly, Pro Is Cheaper For Now

In a twist, the Air 3s Pro launches at just $249 during early access, which undercuts the original Air 3s launch price of $269. That price includes all the upgrades: 1200 nits brightness, spatial audio, improved display optics, better comfort tuning, and full platform compatibility.

RayNeo also plans to offer trade-in options, referral rewards, and creator incentives, making the Pro an even more accessible upgrade path for returning users.

Verdict: The Pro Is the Real Flagship

If you’re buying into wearable displays for the first time, the Air 3s Pro is the model to get. It fixes core complaints from the Air 3s, mainly brightness and immersion, without adding bulk or sacrificing compatibility. The improved sound profile, refined visuals, and clever new display modes make the Pro feel more mature and versatile.

That said, if you already own the Air 3s and don’t care about outdoor usage or spatial audio, you’re still holding onto a solid piece of hardware. But if you’re curious about what the next step in wearable display tech looks like or just want the best possible experience right now, the Air 3s Pro is absolutely worth it.

Buy Now From RayNeo Official Website

In related news, TCL reports a 176% surge in Mini LED TV shipments with profit growth in H1 2025, while the TCL 60 Ultra Nxtpaper surfaces online revealing full specifications and images.

The post RayNeo Air 3s Pro vs RayNeo Air 3s: What’s the Difference? appeared first on TCL Central.

Public, But With Roots in the State

TCL Technology Group Corporation, the backbone of the TCL brand, is publicly traded on the Shenzhen Stock Exchange under the ticker 000100. But it didn’t start out that way. Founded in 1981 as a state-owned enterprise, TCL has since morphed into a hybrid of public and partially state-backed ownership, with no single majority stakeholder in control.

Founder Li Dongsheng, who remains chairman and has held the CEO role at various times, owns around 3.3% of TCL Technology. Government-linked investment entities such as Huizhou SASAC and Wuhan Optics Valley each hold 2 to 3%, while the majority, over 87%, is publicly held by retail and institutional investors. This mix means TCL operates like a market-driven firm with state influence, a structure that’s common among China’s largest industrial players.

Restructuring the House: The Rise of TCL Holdings

In 2019, TCL underwent a corporate split to sharpen its focus. It spun off its consumer electronics and appliances division into a new entity, TCL Industries Holdings (also known as TCL Holdings), which now oversees TCL Electronics, the TV and smart device arm. Meanwhile, TCL Technology retained control of high-tech ventures like display panel production (via CSOT) and solar energy (via TCL Zhonghuan).

Despite the split, TCL Technology and TCL Industries are closely intertwined. For example, TCL Electronics continues sourcing panels from CSOT, ensuring tight vertical integration in its TV business.

Subsidiaries, Subsidiaries Everywhere

TCL’s structure is a web of subsidiaries that span consumer electronics, component manufacturing, and even renewable energy.

TCL Electronics Holdings (HKEX: 1070) is the most visible face of the brand, making smart TVs, soundbars, and smartphones. It’s also the engine behind TCL’s climb to the number two global spot in TV shipments. TCL Communication, once known for BlackBerry and Alcatel phones, has been folded into this unit.

China Star Optoelectronics Technology (CSOT) sits at the heart of TCL’s display ambitions. It builds LCD, Mini-LED, and OLED panels, not just for TCL TVs but also for other brands. It’s a wholly owned part of TCL Technology and a key reason the company can compete with global giants on price.

TCL Smart Home (formerly Homa) covers air conditioners, fridges, and washing machines. It’s already among the world’s top four AC brands and the leading refrigerator exporter in China. And it’s backed by smart integrations and large-scale factories in China.

TCL Zhonghuan, acquired in 2020, pushes TCL into solar energy. It produces monocrystalline silicon wafers for solar panels and is quickly becoming central to TCL’s push into renewables and semiconductors.

Other subsidiaries include Tonly Electronics (audio, IoT devices), TCL Environmental Technology (e-waste and recycling), and TCL Financial Services, which collectively round out the group’s diverse portfolio.

Global Strategy: Localized, Scaled, and Brand-Driven

TCL’s expansion outside China has been fast and aggressive. It now operates in over 160 countries and has regional headquarters across six global business zones. The company has set up 20 manufacturing bases, including plants in Mexico, Vietnam, and Poland, to dodge tariffs, shorten supply chains, and serve local markets efficiently.

TCL also invests heavily in global R&D, with over 40 research centers worldwide focusing on AI, display tech, and smart home systems. In North America, TCL’s partnership with Roku turned it into one of the best-selling TV brands in the U.S. In Europe and India, it’s pushing smart appliances and affordable smartphones. And globally, TCL is promoting its own smart TV OS, Lingkong UI, to reduce reliance on Google and Roku.

The brand strategy? Mass-market affordability wrapped in next-gen features. Whether it’s budget-friendly Mini-LED TVs or the paper-like NXTPAPER phone displays, TCL’s message is clear: tech doesn’t have to be expensive.

Bottom Line

TCL’s ownership is split between founder Li Dongsheng, state-backed funds, and a wide public float. But in practical terms, the brand is steered by a mix of private ambition and state alignment. Through subsidiaries like CSOT, TCL Electronics, and TCL Zhonghuan, the company balances consumer-facing innovation with serious upstream tech investment.

It’s not a traditional tech giant like Samsung or LG, but it’s gaining ground fast. And if TCL continues executing its global strategy, it may not be long before this hybrid-owned Chinese conglomerate becomes a household name far beyond the TV aisle.

In related news, TCL CSOT sets its sights on dominating the esports display market, stepping beyond its role as a panel supplier. Also, we recently explored TCL NXTPAPER technology and how it compares to AMOLED and IPS in terms of eye comfort.

The post Who Owns TCL? Breaking Down the Brand, Subsidiaries & Global Strategy appeared first on TCL Central.

Originally introduced in 2021, NXTPAPER has quietly matured into one of the most human-centered innovations in mobile and tablet displays. It’s designed to reduce eye strain, minimize glare, and replicate the experience of reading or writing on real paper. But this isn’t just another matte LCD screen or a glorified e-ink hybrid. NXTPAPER blends hardware and software to create a next-gen viewing experience, one that’s been rigorously certified by TÜV Rheinland for visual comfort.

What Is NXTPAPER?

NXTPAPER is TCL’s proprietary display technology that mimics the comfort and clarity of paper, but it’s not an e-ink screen. It’s a full-color, full-motion LCD panel enhanced with a sophisticated multi-layer optical filter system. These layers reduce blue light exposure and eliminate glare without relying on third-party software filters or additional screen protectors.

Think of it as a matte screen that’s baked into the display itself. It delivers paper-like smoothness while still supporting videos, games, and rich color content. It’s especially useful for reading-heavy tasks like document editing, web browsing, and long eBook sessions. In devices like the TCL NXTPAPER 11 tablet and NXTPAPER 40 smartphone, the difference in comfort is immediately noticeable.

How It Works

Most standard LCDs transmit light from a backlight through a handful of layers: diffuser, polarizer, liquid crystals, and color filters. NXTPAPER adds several additional nano-layers that do three critical things: filter out harmful blue light, scatter reflections, and mimic the behavior of natural light.

Unlike OLED, which modulates brightness per pixel and can contribute to long-term image retention and eye fatigue, NXTPAPER uses a consistent backlit LCD architecture. It’s flicker-free in any lighting scenario, thanks to built-in DC dimming that regulates brightness without relying on high-frequency PWM (pulse width modulation), a common culprit behind eye discomfort in modern OLED displays.

Circularly Polarized Light and CPL Advantage

NXTPAPER also integrates Circularly Polarized Light (CPL) technology to mimic the way light behaves in nature. It reflects and refracts light more naturally, which makes reading on NXTPAPER screens feel less artificial than on traditional panels. You’re not just looking at a screen that reduces blue light, you’re experiencing a fundamentally different way of visual presentation.

NXTPAPER Key and Max Ink Mode

TCL is now doubling down on usability. The NXTPAPER Key allows users to instantly toggle between standard display mode and a reading-optimized experience. The Max Ink Mode, particularly in smartphones, enhances readability by offering deeper contrast and a more eBook-like feel, making it a practical feature for both casual reading and professional document work.

Eye Care Assistant and Smart Night Features

Beyond the display itself, TCL has built a broader wellness ecosystem around NXTPAPER. The built-in Eye Care Assistant uses AI-driven reminders and ambient light detection to encourage users to take breaks. It can gently nudge you when it’s time to look away, a small but thoughtful addition that aligns with ophthalmologist recommendations for screen use.

For nighttime use, NXTPAPER devices offer a low-intensity flashlight capped at just 10 to 30 lux, far less than the typical 90 lux of standard phone flashlights. This keeps late-night tasks like reading or checking messages more eye-friendly and far less disturbing to others nearby.

The screen also features automatic night mode support. It intelligently adjusts the display’s color temperature based on ambient light to ensure your eyes remain comfortable in low-light conditions, reducing abrupt strain during evening use.

Anti-Glare and True-to-Life Colors

The NXTPAPER display incorporates a matte nano-etched layer that cuts reflections and ambient glare. This allows users to read or watch videos outdoors without that mirror-like effect found on most glossy smartphones and tablets.

Crucially, TCL’s solution filters blue light at the hardware level. Unlike conventional low-blue-light modes that introduce an ugly yellow tint, NXTPAPER maintains vibrant, accurate color reproduction. Whether you’re watching a video or editing a photo, what you see remains true to life.

Adaptive Color Temperature and Paper-Like Texture

Another smart addition is TCL’s AI-optimized display engine that adjusts color temperature dynamically based on the time of day and surrounding light. It’s an adaptive layer that quietly works in the background to maintain visual comfort, similar to Apple’s True Tone but tailored for matte displays.

And if you’re using a stylus or writing on a tablet like the NXTPAPER 11, you’ll notice the screen isn’t just soft on your eyes, it’s tactile. The matte finish provides real texture, mimicking the feel of pen-on-paper while also being resistant to smudges and fingerprints.

NXTPAPER vs AMOLED vs IPS LCD

Let’s be clear, NXTPAPER isn’t built to win display shootouts for contrast ratio or peak brightness. Compared to AMOLED, it can’t deliver the inky blacks or the vivid punchiness that makes HDR content pop. It also isn’t as color-rich or fast-refreshing as flagship OLEDs used in gaming phones or high-end tablets.

IPS LCDs fall somewhere in between. While they’re more affordable and color-accurate than older tech like TN panels, they typically don’t excel at glare reduction or eye comfort. NXTPAPER, though based on LCD, leapfrogs conventional IPS by focusing on usability in real-world environments like classrooms, offices, or public transport.

So yes, NXTPAPER is a compromise, but a practical one. It doesn’t pretend to be a spec king. Instead, it carves out a much-needed niche for readers, students, and screen-heavy professionals who care more about their vision than ultra-vibrant animations.

The Bottom Line

NXTPAPER isn’t trying to replace AMOLED or OLED in flagship phones or TVs. It doesn’t need to. TCL is smartly targeting users who spend hours reading, writing, or studying on screens and don’t want their eyes to pay the price.

It’s the kind of tech that doesn’t scream for attention. But once you’ve used it, especially over a long workday or a reading marathon, going back to a standard panel can feel jarring. NXTPAPER is a reminder that sometimes innovation doesn’t have to be louder, brighter, or faster.

Sometimes it just needs to feel a little more human.

In related news, we recently broke down TCL’s Inkjet-Printed OLED technology and also shared a guide on how to calibrate your TCL TV for the best possible picture quality.

The post TCL NXTPAPER Explained: Is It Better for Your Eyes Than AMOLED or IPS? appeared first on TCL Central.

This guide outlines how to set up your TCL TV for Movies, Gaming, Live TV and Streaming, and Sports. It covers both SDR and HDR (including Dolby Vision) content and explains platform differences between Roku TV and Google TV.

Before You Start: Turn Off Eco and Adaptive Settings

Before adjusting any picture controls, users should disable automatic features that interfere with consistency. On Google TV models, go to Settings > System > Power & Energy and turn Energy Saver off. Also, turn off Adaptive Brightness, Contrast, or any Intelligent Picture options in the settings. On Roku TVs, set TV Brightness to Normal under the general settings menu. These steps ensure the TV will not override manual picture settings.

Movies and Cinematic Content

To get a film-accurate image in a dark room, start with the Movie picture mode. This preset reduces backlight intensity, warms the color temperature, and disables motion smoothing. On Roku TVs, press the star (*) button during playback to access the picture menu and select Movie. On Google TV, go to Settings > Picture > Picture Mode and choose Movie.

Adjust the backlight based on the lighting in your room. For a dim home theater, a 40–50% backlight level works well. In a brighter room, raise it to around 70–80%. Set contrast to 90 or higher for strong highlights. Use the Warm color temperature setting for more natural skin tones. Set Sharpness to 0 to avoid artificial outlines and turn off any motion smoothing options like Action Smoothing or Motion Clarity.

For HDR10 content, keep the Movie mode active, set Backlight and Contrast to 100, and turn Local Dimming or Local Contrast to High. On Dolby Vision content, choose Dolby Vision Dark for night viewing or Dolby Vision Bright in a well-lit room. TCL locks most settings in Dolby Vision mode, but users can still adjust brightness based on viewing conditions.

Gaming (Console and PC)

TCL TVs include a Game Mode that reduces input lag by disabling unnecessary processing. On Roku TVs, access this under Advanced Picture Settings. On Google TVs, either switch to the Game picture mode or ensure Game Mode or ALLM is enabled when a console is connected.

Keep contrast high and backlight at maximum for HDR gaming. Use Warm color temperature for accurate colors. Set Sharpness to 0 and turn off noise reduction. In HDR games, verify that Local Dimming is still set to High if available. Users should also calibrate HDR using their console’s built-in utility.

For Xbox and PC users with supported TCL models, enable VRR and connect through HDMI 2.1 ports. TCL automatically detects variable refresh signals when Game Mode is active. If the TV shows brightness fluctuations during VRR gameplay, consider setting Local Dimming to Low to stabilize the image.

PC users should rename the HDMI input to “PC” or “Computer” to force 4:4:4 chroma and better text clarity. Set the GPU to output Full Range RGB and ensure the TV’s black level is not clipping shadow detail.

Live TV and Streaming

For general TV watching, use the Standard picture mode. This profile balances brightness, contrast, and color for a wide range of content. Raise the backlight to suit your room lighting. On Roku TVs, select a brighter preset if you are watching during the day. On Google TVs, push the Brightness slider to around 70–100, depending on ambient light.

Keep contrast high and adjust color temperature to Normal or Warm if faces appear too cool. Moderate sharpness, around 10 to 20 on a 0–100 scale, helps with cable news or older YouTube content. Use Low or Auto noise reduction if the signal is low-quality. For motion, enable Low smoothing if you want smoother camera pans, or leave it off for a more natural feel.

In HDR or Dolby Vision streaming, use HDR Bright or Dolby Vision Bright modes for daytime viewing. These modes raise midtones to prevent images from appearing too dim in well-lit rooms. For evening or dark-room viewing, switch to HDR Dark or Dolby Vision Dark for a more accurate tone curve.

Sports Viewing

TCL’s Sports mode is tuned for fast motion and bright environments. Activate this mode during live games to boost clarity and motion smoothness. It increases backlight, contrast, and sharpness and often sets the color temperature to Cool.

Set Backlight and Contrast to 100 to maintain visibility in bright rooms. Sports mode typically enables aggressive motion interpolation by default. On Google TVs, set Blur Reduction and Judder Reduction sliders to high values. On Roku TVs, use Action Smoothing = High. This ensures players and fast-moving objects remain visible during pans.

Use a higher color saturation level (around 55–60) to make team jerseys and field colors look more vibrant. Avoid pushing this too far, or faces may look unnatural. Leave Clear Motion or LED Motion off to avoid flickering and loss of brightness.

For HDR sports, use HDR Bright or a bright Sports HDR mode if available. Keep Local Dimming on High to maintain image depth.

Final Thoughts

Each TCL model may have slight differences in menu structure, but the core settings remain consistent. Disable adaptive features, choose a mode based on the content type, and fine-tune color and brightness to suit your environment. Calibrating each HDMI input separately ensures every source looks its best, whether you are watching a film, gaming online, or streaming daytime TV.

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In related news, we recently broke down how TCL’s inkjet-printed OLED technology works and explored what makes the TCL Z100 soundbar stand out.

The post How to Calibrate Your TCL TV for the Best Picture Quality appeared first on TCL Central.