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China’s TV Market Shrinks Again: Q3 Shipments Drop 10.4%, Deeper Cuts Expected in Q4
China’s TV market is losing steam, and not just by inches. September shipments fell 8.5% year on year to 2.92 million units, according to new data from RUNTO Technology. The number may look decent next to August’s, which was 17.3% lower, but it’s a temporary lift driven by seasonal stocking. The broader trend? Steady decline.
Q3 closed with 7.27 million units shipped, down 10.4% year on year, marking three straight months of double-digit contraction. The year-to-date total stands at 23.895 million units, 2.5% lower than the same period in 2024. And things aren’t likely to get better. With national subsidies tightening and last year’s Q4 setting a high bar, analysts expect the final quarter of 2025 to plunge even further.
Big brands are holding ground. The top eight domestic players, including Hisense, TCL, Skyworth, Xiaomi, Changhong, Haier, Konka, and Huawei, shipped 2.813 million units in September, capturing a combined share of over 95 percent, despite a 5.8 percent year-over-year decline. Hisense, TCL, and Skyworth alone commanded 62 percent of the market and saw only a negligible 0.5 percent year-on-year drop.
Xiaomi (Redmi TV included) clocked in around 500,000 units for the month, grabbing a 17.1 percent share. Meanwhile, Changhong, Haier, and Konka slid harder, with their combined shipments falling 14 percent to about 440,000 units.
Huawei’s yearly total is hovering around 700,000 units, likely to finish under a million, while foreign brands like Samsung, Sony, and Sharp remain niche players, shipping just tens of thousands of units monthly.
The real question is whether Q4’s looming subsidy freeze will trigger a sharper market contraction or if leading brands will tighten their grip and weather the coming storm. Either way, 2025’s final tally may end up redefining the baseline for China’s TV industry.
In related news, TCL has recently launched its R94 and R84 series gaming monitors, both featuring QD-Mini LED technology and a 165Hz refresh rate. The R94 lineup offers 4K resolution with 2304 local dimming zones for superior contrast and precision lighting control, while the R84 series delivers up to 1500 nits peak brightness for vibrant HDR visuals and smooth gaming performance.
(Via)
News
TCL completes full acquisition of LG Display’s China operations
TCL has officially completed its acquisition of LG Display’s business operations in mainland China. The announcement was made by TCL’s panel-making arm, China Star Optoelectronics Technology (CSOT), confirming that it has acquired 100% ownership of two former LG Display subsidiaries.
The transaction includes LGD CA, which operated the Guangzhou-based 8.5-generation LCD production line, and LGD GZ, which managed module assembly. TCL said the total deal value stands at 11.088 billion yuan ($1.55 billion), with the entire amount already paid to LG Display.
The agreement between TCL and LG Display was first reached in September 2024. LG Display held an 80% stake in the Guangzhou LCD plant at the time, while it fully owned the module factory. By April 2025, LG Display had already announced the completion of the Guangzhou factory sale. TCL’s latest statement serves as the official confirmation under Chinese regulatory procedures.
Following the acquisition, the Guangzhou factory was renamed T11. TCL also confirmed that financial data from both facilities had already been included in its second-quarter earnings report. The deal marks LG Display’s official withdrawal from LCD manufacturing operations in mainland China.
TCL now expands its control over mid-to-large-size LCD panel production, strengthening its position in the global display market. While LG Display and other rivals have shifted focus toward OLED and high-end display technologies, TCL continues to invest in LCD production capacity to serve mainstream demand in televisions, monitors, and commercial displays.
This acquisition allows TCL CSOT to scale production while maintaining competitive pricing. The company aims to grow its market share in a segment that still accounts for a large portion of global panel shipments. With LG Display’s exit, TCL gains additional manufacturing resources and greater leverage in the supply chain.
In related news, China’s TV market continued to shrink in the third quarter, with shipments falling by 10.4% and deeper declines expected in the fourth quarter.
(Source)
News
TCL unveils R94 series gaming monitors with 4K QD-Mini LED, 2304 zones & 165Hz refresh rate
TCL has launched the R94 series gaming monitors in the U.S., expanding its gaming portfolio alongside the R84 and G64 series. The announcement aligns with TCL’s new role as the official TV, soundbar, and gaming monitor partner for Call of Duty, timed with the launch of the Black Ops 7 beta.
The 27R94 is the flagship model in the lineup. It features a 27-inch QD-Mini LED panel with 4K UHD resolution (3840×2160), a 165Hz refresh rate, and peak brightness of 1600 nits. TCL has equipped the monitor with 2304 local dimming zones under its LD2300 Precise Dimming system.
The company uses advanced Micro lens and Micro-OD technology to boost dimming precision and control blooming. The monitor also includes TCL’s in-house CSOT HVA panel, which supports a dynamic contrast ratio of 16 million:1.
TCL claims that the 27R94 covers 95% of the DCI-P3 color gamut and reaches ΔE<2 professional color accuracy. The monitor supports 10-bit color (8-bit + FRC) and is Pantone Validated. Users can choose from preset color modes like DCI-P3, sRGB, and Adobe RGB. The monitor also supports a wide 178° viewing angle and offers 163 PPI for sharp image clarity.
For gaming, the monitor supports both FreeSync Premium and G-Sync compatibility. TCL includes features like a 1ms GTG response time, customizable crosshairs, dark field control for better visibility in shadows, a real-time frame rate counter, and a game timer. Built-in stereo speakers and a built-in headphone hanger enhance the overall user experience.
The 27R94 also offers robust connectivity. It includes a 90W USB-C port with data, display, and charging support, two USB-A ports, one USB-B port for KVM control, DisplayPort, and HDMI inputs. The KVM switch allows users to control multiple devices using a single keyboard and mouse.
TCL equips the monitor with a five-way joystick for menu navigation and RGB lighting on the back panel. The company includes a flexible and height-adjustable stand for ergonomic setups. The monitor holds TÜV Rheinland Low Blue Light certification and includes an eye care mode to reduce visual strain during extended use.
TCL has not yet confirmed pricing or retail availability for the R94 series, but the specifications suggest a strong push into the high-end gaming monitor segment.
In related news, LG Display claims LCDs need 1.5 million dimming zones to rival OLED quality, while TCL’s printed OLED tech positions it strongly for the AI era.
News
TCL R84 series gaming monitors unveiled with QD-Mini LED, 165Hz refresh rate & 1500 nits brightness
TCL has unveiled its first lineup of gaming monitors in the US, featuring the new R84 series, alongside the G64 series and R94 series. The announcement coincides with the launch of the Call of Duty: Black Ops 7 beta and TCL’s expanded partnership with Activision. The company now serves as the official TV, soundbar, and gaming monitor partner for the franchise.
The R84 Series includes a 32-inch flat 4K model with a 165Hz refresh rate and a 34-inch curved WQHD variant that supports 180Hz. Both monitors feature TCL’s proprietary QD-Mini LED technology, which is designed to deliver precise local dimming, high peak brightness, and vibrant color performance. The 32R84 monitor includes 1400 local dimming zones, 96% DCI-P3 color coverage, and DisplayHDR 1400 certification.
TCL has equipped the R84 monitors with a fast HVA panel that supports a 1ms GtG response time. The display outputs up to 1500 nits peak brightness and offers a 150,000,000:1 dynamic contrast ratio. The monitors support 10-bit color depth and factory-tuned ΔE<2 accuracy. TCL also provides three professional color modes: DCI-P3, sRGB, and Adobe RGB.
The 32R84 model includes a USB-C port with 90W power delivery, built-in stereo speakers, and TÜV Rheinland-certified eye protection features such as flicker-free backlighting and low blue light mode. It also offers KVM switching, real-time frame rate display, dark detail enhancement, and game crosshair overlays. The monitor supports AMD FreeSync Premium and NVIDIA G-Sync compatibility.
TCL has added design elements such as customizable multi-color LED lighting and a two-tone exterior. The monitor stand supports full ergonomic adjustments, including height, tilt, swivel, and pivot.
TCL has not yet announced pricing or retail availability, but confirmed that these models will launch in the US market later this year.
In related news, LG Display claims LCDs need 1.5 million dimming zones to rival OLED quality, while TCL’s printed OLED tech positions it strongly for the AI era.