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Hisense Xiaomo E5Q TVs Bring Big Specs in Budget to the Fight Against TCL
TCL‘s arch-rival Hisense is taking a bold swing at the mid-range market with the new Xiaomo E5Q series. It features Mini LED technology, high refresh rates, and AI-powered smarts, all wrapped in a sleek, minimalist chassis that starts at just 2,199 yuan (around $305) in China.
Hisense Xiaomo E5Q TV Specifications
The series spans six sizes, from 50 inches to 100 inches. It equips the U+ Mini LED Pro display system, starting with 128 local dimming zones on the 50-inch model and scaling up to 608 zones on the 100-inch variant. It comes with dot-matrix backlighting and lens-based light focusing, allowing precise control over contrast and brightness. The panel supports HDR10, reaches up to 1200 nits peak brightness, and delivers full 4K HDR rendering.
These TVs support over 1 billion colors, cover 95–96% of the DCI-P3 color space, and maintain a color accuracy of ΔE≈1.2 for professional-grade fidelity.
The 100-inch variant sports a native 150Hz refresh rate and unlocks up to 300Hz in Game Mode through HDMI 2.1. It features MEMC motion smoothing and comes with a dedicated Game Control Center compatible with Nintendo Switch, Xbox, and PlayStation consoles.
It runs on AI features powered by the DeepSeek large model, supporting real-time scene optimization, smart viewing modes, and curated educational and sports content. It comes with built-in voice control, offering seamless interactions with the smart UI.
The larger models feature a 2.1.2 channel Hi-Fi-grade audio system with a 25W subwoofer and 91W total output. It sports Hisense’s Hi-Sound Pro audio engine, which tunes sound based on scene context for immersive playback.
The smart interface runs on Android 11. It comes with up to 4GB of RAM and 128GB of internal storage. For connectivity, it supports Wi-Fi 6, Bluetooth 5.0, USB 3.0, dual HDMI 2.1 ports, and equips a smart 2×2 MIMO antenna system for improved wireless performance.
Pricing and Availability
The Hisense Xiaomo E5Q TV series is available in six size variants, with pricing that scales based on both screen size and features. The lineup starts at 2,199 yuan (~$305) for the 50-inch model and moves up through 55-inch (2,999 yuan, ~$415), 65-inch (3,799 yuan, ~$530), 75-inch (4,899 yuan, ~$685), and 85-inch (6,799 yuan, $950) configurations.
The top-tier 100-inch version is priced at 11,999 yuan ($1,675) and includes a bundled delivery and installation service.
In related news, LG Display becomes the first to mass-produce blue PHOLED panels, while TCL faces new competition as Samsung rolls out QEF1 QLED and Crystal 4K UHD smart TVs in India.
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News
TCL Shocks Market by Taking Over Sony Bravia TVs
Sony Corporation has announced that it will spin off its home entertainment division and form a new joint venture with TCL Electronics. The partnership gives TCL a 51 percent majority stake, while Sony retains 49 percent. The new company will take control of global operations for Sony’s television and home audio business.
The companies confirmed the agreement through a signed memorandum of understanding. They plan to finalize binding terms by the end of March 2026. The joint venture is expected to begin operations in April 2027, subject to regulatory approvals.
The new entity will handle the entire value chain, including product development, manufacturing, sales, and customer service. Products from the venture will continue to use the Sony and Bravia brand names.
Sony will contribute its picture processing technology, audio expertise, and brand value. TCL will provide its display manufacturing capabilities, global supply chain, and cost-efficient operations. TCL’s recent growth in display technology and global market share positions it to take advantage of Sony’s premium image and distribution network.
Sony CEO Kimio Maki said the partnership aims to create new customer value through combined expertise. TCL Chairperson Du Juan said the deal will allow TCL to scale further into high-end markets and optimize its operations.
Sony has been gradually moving away from consumer hardware in favor of content businesses like anime, film, music, and gaming. The company previously exited the PC and tablet markets and stopped producing Blu-ray players.
This move ends Sony’s independent control of its TV business, which began in the 1960s. The joint venture gives TCL an opportunity to strengthen its position in premium global markets while maintaining the Bravia brand’s legacy. Sony will retain visibility in the home entertainment segment without managing day-to-day hardware operations.
In related news, TCL has introduced the 5G Mobile WiFi P50 and the WiFi Router BE36 at CES 2026, while also unveiling the world’s first HDR10 AR glasses, the RayNeo Air 4 Pro.
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News
TCL Launches 5G Mobile WiFi P50 and WiFi Router BE36 at CES 2026
TCL is done waiting for the future of connectivity; it just launched it. At CES 2026, the company unveiled the 5G Mobile WiFi P50 and WiFi Router BE36, two devices designed to cover the entire spectrum of modern connectivity needs, from your backyard to your basement office.
The TCL 5G Mobile WiFi P50 is more than a pocketable hotspot. It’s the first 5G mmWave mobile router that also supports both fast charging and wireless charging. It packs a 5000mAh battery for up to 12 hours of portable use, doubles as a power bank, and features a 2.4-inch touchscreen for live network stats. On the connectivity side, it delivers up to 3.97Gbps via full-spectrum 5G (mmWave + Sub-6), and tri-band Wi-Fi 7 speeds topping 5.8Gbps for up to 64 devices. There’s even a Gigabit Ethernet port for times when wireless just won’t cut it.
While the P50 is built for mobility, the TCL WiFi Router BE36 is focused on home performance. It offers 3.6Gbps Wi-Fi 7 across dual bands, supports up to 512 device connections, and leverages 3T3R (2ss) antenna tech to boost range. It’s EasyMesh R6 compatible too, meaning you can deploy multiple units to blanket large homes in a seamless, zero dead-zone network.
Security hasn’t been left behind either. The BE36 includes firewall-level protection with malware filters, brute-force attack detection, and smart-home security baked in. There’s even a built-in VPN suite and a dedicated gaming acceleration mode. Rounding it off is a 2.5GE port for serious wired performance.
In related news, TCL also unveiled the RayNeo Air 4 Pro, billed as the world’s first HDR10-enabled AR glasses, alongside the NxtPaper 70 Pro tablet with a dedicated eye-care display and stylus support at CES 2026.
News
TCL Unveils World’s First HDR10 AR Glasses: RayNeo Air 4 Pro at CES 2026
TCL’s RayNeo has introduced the RayNeo Air 4 Pro AR glasses at CES 2026. The device is the world’s first AR glasses to support HDR10, aiming to deliver a cinema-like viewing experience in a lightweight wearable form.
RayNeo originally launched the Air 4 Pro in China last year. The company is now taking the product global, positioning it as a new category of “head-mounted TV.” The glasses feature a 201-inch virtual display at a 6-meter distance and weigh just 76 grams. They connect to USB-C display output devices, including smartphones, tablets, laptops, and gaming consoles such as the Nintendo Switch 2.
The Air 4 Pro is powered by the custom Vision 4000 chip. The processor enables real-time video enhancements, including upscaling SDR content to HDR and converting 2D video into 3D. The glasses support HDR10 for richer contrast and more vibrant color reproduction.
For audio, RayNeo collaborated with Bang & Olufsen to design a four-speaker system. The glasses use directional sound tubes to provide immersive audio while minimizing sound leakage. The sound system has been fine-tuned by B&O’s audio engineering team.
The design focuses on comfort and portability. Adjustable nose pads and a balanced frame allow for extended use. The lightweight build makes it suitable for travel and on-the-go entertainment.
RayNeo plans to launch the Air 4 Pro globally on January 25 for $299. The price undercuts many other AR glasses in the market, making it one of the most affordable options in its class.
If you are planning to buy an AR headset right now, the Air 3s Pro is also worth considering, as it is currently on sale for $249.