Hisense G7 Ultra Specifications

The G7 Ultra features a 4K FAST IPS panel and a 1152-zone Mini LED backlight system. This configuration enables precise brightness control and minimizes blooming. The panel reaches a peak brightness of 2000 nits and carries HDR1400 certification. Hisense has equipped the screen with its Obsidian Screen technology, which reduces reflectivity to just 1.8 percent and maintains visual clarity in bright environments.

The monitor supports two refresh rate modes. It runs at 160Hz in 4K resolution and 320Hz in 1080p mode. It also supports FreeSync Premium and achieves a 1ms GTG response time. An AM driving chip manages each dimming zone to improve contrast and detail uniformity. Hisense has also included a custom halo-control algorithm, adapted from its Mini LED TVs, to maintain consistent brightness across the panel.

Color performance is a major focus. The G7 Ultra covers 99 percent of DCI-P3, 99 percent of sRGB, 100 percent of Adobe RGB, and 85 percent of BT.2020. The monitor achieves ΔE<2 color accuracy and includes a quantum dot film layer to enhance color vibrancy. It supports 10-bit color depth (8+FRC).

For connectivity, the G7 Ultra includes HDMI 2.1, DisplayPort 2.1, USB-C with 90W power delivery, USB-A, USB-B, and a headphone jack. The USB-C port supports KVM switching and reverse charging. The monitor also features DC dimming and blue light reduction modes.

Hisense uses a Moon Shadow Gray finish for the chassis. The stand supports height, tilt, swivel, rotation adjustments, and VESA mounting. Hisense includes a factory calibration report, multiple cables, and a three-year on-site service warranty.

In related news, TCL has launched the world’s first SQD-Mini LED TV featuring record-setting brightness and color performance, and also introduced the Q9M RGB-Mini LED TV lineup with up to 2880 dimming zones and 2000-nit peak brightness.

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Dominating Screens Worldwide

TCL and Hisense are now two of the biggest players in the global TV market. In 2023, TCL shipped 26.2 million units while Hisense shipped 27 million. These numbers placed them just behind Samsung in volume, pushing LG to fourth. By Q4 2024, TCL and Hisense together held a 30.2% global market share, exceeding the combined share of Samsung and LG.

Samsung still leads in revenue due to its focus on high-end OLED and QD-OLED models. TCL and Hisense are closing the gap by expanding into Mini-LED and QLED categories. TCL has seen strong adoption of its Mini-LED TVs and leads the 85-inch+ TV segment globally. Hisense continues to push its proprietary ULED tech and Laser TVs, offering large-screen alternatives with short-throw projectors.

TCL holds an edge in panel manufacturing through its display arm CSOT, which allows better control over quality and cost. Hisense has prioritized visual processing hardware and has started integrating its own image quality chips into new TV lines. In premium TV shipments, TCL overtook LG in 2024, signaling progress beyond volume.

Home Appliances: Hisense Leads, TCL Catches Up

Hisense has built a strong global appliance portfolio. Its acquisition of Gorenje in 2018 and Sanden in 2021 expanded its product lineup and manufacturing reach across Europe and Japan. In 2023, Hisense Home Appliances posted revenue of approximately $12.1 billion, with nearly 100% year-on-year profit growth. The company’s eight-brand structure now covers refrigeration, laundry, HVAC, and kitchen appliances in key markets.

TCL entered the appliance segment more recently but is expanding quickly. It has added air conditioners, washing machines, and refrigerators to its overseas portfolio. In Europe, TCL reported over 50% sales growth in the first half of 2024. Although it currently lags Hisense in appliance breadth and brand recognition, TCL is leveraging its consumer electronics expertise to scale up quickly.

Hisense remains the clear leader in appliances, but TCL’s fast growth indicates increasing competition in the coming years.

AIoT and Ecosystem Play: Parallel Ambitions, Different Roads

Both brands are building ecosystems across their product categories. Hisense has integrated its appliances and electronics through the ConnectLife platform. In 2025, Hisense partnered with Google to support Home API and Matter-compatible devices, increasing compatibility with other brands and voice assistants.

TCL runs its own smart device ecosystem through the TCL Home app. The app connects TVs, appliances, and air conditioners while integrating cloud services and AI voice controls. TCL TVs also support Roku or Google TV, depending on the region, and function as smart hubs.

Neither company controls a tightly locked ecosystem like Apple or Samsung. However, both have gained ground by offering open, flexible compatibility. Hisense’s use of multiple brands within its smart ecosystem gives it wider appliance integration. TCL’s broader product scope, including AR glasses and smartphones, positions it as a generalist tech player.

Innovation Muscle and Manufacturing Power

TCL has invested heavily in display technology. It operates 46 R&D centers worldwide and is vertically integrated with CSOT. TCL leads global shipments in extra-large TVs and has aggressively pushed affordable Mini-LED models. Its X955 TV with over 5,000 dimming zones is an example of its push into high-spec displays.

The company is also developing Inkjet-printed OLED panels, a next-generation display technology aimed at reducing OLED production costs. Mass production is expected to begin soon, which could help TCL compete more directly with high-end OLED players. Beyond TVs, TCL has expanded into the smartphone display business, supplying flexible OLED and high-refresh-rate panels to phone makers, further strengthening its position in the global display supply chain.

Hisense has focused more on processing chips and display enhancements. Its in-house AI image processors improve upscaling and motion smoothness across its newer TV models. Hisense has also built a strong position in Laser TV, a category it continues to promote as a premium alternative to large LED panels.

Both companies operate dozens of manufacturing bases worldwide. TCL has 38 global factories with major facilities in Mexico, Poland, and Vietnam. Hisense runs 36 factories and continues to add new ones, including a large facility in Serbia for refrigerators and another in Egypt for TVs and appliances. These global operations help both brands reduce tariff risks and tailor products to regional needs.

Branding, Strategy, and Global Recognition

Hisense has focused heavily on sports sponsorships to boost its brand. It has been a key sponsor of UEFA, FIFA, and the NBA. The brand’s 2024 Euro campaign used the slogan “Never Settle for No.2 Globally” and emphasized its top-tier ambitions. These campaigns have helped improve Hisense’s brand awareness across North America, Europe, and Asia.

TCL has used similar strategies, partnering with global sports organizations and athletes. It signed Neymar Jr. as an ambassador and partnered with FIBA and NBA teams. In 2024, TCL became an official global partner of the Olympic Games and Paralympics through 2032, marking a major step in brand elevation.

TCL positions itself as a premium technology company. Its branding highlights innovation, design, and youth-focused messaging. Hisense emphasizes reliability, product quality, and performance. Both companies use multi-brand strategies to target various market tiers. TCL maintains Iffalcon and Thomson brands in specific markets. Hisense operates ASKO, Kelon, and Ronshen in parallel with its main brand.

Strategic partnerships with Google and Roku help both companies provide familiar software platforms on their smart TVs. Hisense integrates Google APIs in appliances, while TCL continues working with Roku and Google for global TV software distribution.

The Bottom Line: Who’s Winning?

Hisense currently leads in appliances and overall revenue. It has used acquisitions to scale quickly and has a strong presence in multiple categories. TCL leads in display technology, premium TV segments, and has a wider portfolio that includes mobile devices and AR glasses.

TCL is growing faster in premium TV shipments and has a more advanced R&D structure in display manufacturing. Hisense has built a stronger global brand presence in home appliances and continues to gain recognition through high-profile sports sponsorships.

The global race between TCL and Hisense remains close. Both brands are transforming their images, expanding globally, and moving beyond budget perceptions. While they follow different routes, TCL through display innovation and TCL Home, Hisense through appliance leadership and Google integration, they are reshaping the global tech industry.

The winner may not be determined by volume alone. Success will depend on brand equity, profitability, and consumer loyalty in premium segments. For now, the competition remains tight, and consumers worldwide are benefiting from better technology at more affordable prices.

In related news, we have recently covered how to calibrate your TCL TV for optimal picture quality and explored whether TCL NXTPAPER displays are actually better for your eyes compared to AMOLED or IPS panels.

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Samsung, the global TV powerhouse, has remained steady, showing flat growth. However, the real excitement is happening elsewhere, particularly with brands like TCL and Hisense, which have outpaced the market with impressive gains.

TCL saw a remarkable 12.5% year-on-year increase in shipments, a clear indication that its aggressive push in emerging display technologies and strategic global positioning is paying off. Similarly, Hisense posted a solid 7.3% growth, outperforming the broader market and strengthening its foothold in key regions.

But what’s driving this growth? The answer seems to lie in policy shifts and a surge in demand for Mini LED technology. Both TCL and Hisense have capitalized on favorable government incentives and increased consumer interest in next-gen display technology. Mini LED TVs, offering better contrast, brightness, and energy efficiency compared to traditional LED models, have become a major focal point for these brands.

As a result, global shipments of Mini LED TVs are expected to surge by a staggering 67% this year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi dominating this segment. The combined market share of these three brands in Mini LED TVs is projected to rise to an impressive 62%, indicating a dramatic shift in the display landscape.

On the flip side, LG Electronics (LGE) and Xiaomi have seen more modest performances. LGE, despite its legacy in OLED and premium offerings, reported a 1.1% decline in shipments, likely impacted by the increasing popularity of budget-friendly alternatives and Mini LED’s growing presence. Xiaomi, however, is holding steady with a 1.5% growth, benefiting from its strong push in both the mid-range and high-end markets.

According to TrendForce, concerns over tariff changes have triggered an early spike in consumer demand, especially in the U.S. This front-loaded buying has moved much of the expected second-half sales into the first half, which could make the latter part of 2025 more challenging for the market. The report also points out that high panel costs are likely to restrict brands from running extensive holiday season promotions.

Looking ahead, 2025 could prove to be a pivotal year for Mini LED TVs. As the technology matures and more brands invest in it, the market is on the verge of a major transformation. The industry’s heavyweights, particularly TCL, Hisense, and Xiaomi, are poised to benefit significantly from this shift, while Samsung and LG face increasing pressure to innovate or risk losing market share in a rapidly evolving landscape.

In related news, TCL CSOT is set to announce a Gen-8 inkjet OLED investment after reaching a 350PPI milestone, while Cerence has filed an IP complaint against Sony and TCL over voice technology in smart TVs.

(Via)

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RGB Mini LED is emerging as a major advancement in display technology. Unlike traditional Mini LED or quantum dot-based systems, it uses separate red, green, and blue backlight sources. This setup allows for precise color control alongside typical brightness and spatial modulation. The result is better color accuracy, a wider color gamut reaching up to 97 percent of BT.2020, brighter visuals, wider viewing angles, and improved energy efficiency, making it a promising option for the next generation of premium displays.

Chinese brands, especially Hisense, are ahead of the curve. Hisense was the first to mass-produce RGB Mini LED TVs. It developed the “Xinxin H7,” the world’s first AI image chip designed for RGB light color co-control. Paired with a custom algorithm, the chip enables 3×26-bit precision and manages 15,680 color control zones, providing much finer adjustments to hue, saturation, and brightness than conventional solutions.

Hisense has also tackled some of the tougher engineering challenges around RGB LED chip development, boosting purity, efficiency, and durability. These improvements not only enable reliable large-scale production but also form a self-sufficient RGB Mini LED ecosystem within China.

Analysts believe that Samsung and Sony joining the scene will accelerate R&D and help reduce manufacturing costs. Their presence could also lead to deeper collaborations with Chinese suppliers, expanding the global supply chain around RGB Mini LED.

In related news, don’t miss our recent guide on calibrating your TCL TV for optimal picture quality.

(Via)

The post Samsung and Sony Just Joined the RGB-Mini LED Race—But They’re Already Behind appeared first on TCL Central.

Hisense Xiaomo E5Q TV Specifications

The series spans six sizes, from 50 inches to 100 inches. It equips the U+ Mini LED Pro display system, starting with 128 local dimming zones on the 50-inch model and scaling up to 608 zones on the 100-inch variant. It comes with dot-matrix backlighting and lens-based light focusing, allowing precise control over contrast and brightness. The panel supports HDR10, reaches up to 1200 nits peak brightness, and delivers full 4K HDR rendering.

These TVs support over 1 billion colors, cover 95–96% of the DCI-P3 color space, and maintain a color accuracy of ΔE≈1.2 for professional-grade fidelity.

The 100-inch variant sports a native 150Hz refresh rate and unlocks up to 300Hz in Game Mode through HDMI 2.1. It features MEMC motion smoothing and comes with a dedicated Game Control Center compatible with Nintendo Switch, Xbox, and PlayStation consoles.

It runs on AI features powered by the DeepSeek large model, supporting real-time scene optimization, smart viewing modes, and curated educational and sports content. It comes with built-in voice control, offering seamless interactions with the smart UI.

The larger models feature a 2.1.2 channel Hi-Fi-grade audio system with a 25W subwoofer and 91W total output. It sports Hisense’s Hi-Sound Pro audio engine, which tunes sound based on scene context for immersive playback.

The smart interface runs on Android 11. It comes with up to 4GB of RAM and 128GB of internal storage. For connectivity, it supports Wi-Fi 6, Bluetooth 5.0, USB 3.0, dual HDMI 2.1 ports, and equips a smart 2×2 MIMO antenna system for improved wireless performance.

Pricing and Availability

The Hisense Xiaomo E5Q TV series is available in six size variants, with pricing that scales based on both screen size and features. The lineup starts at 2,199 yuan (~$305) for the 50-inch model and moves up through 55-inch (2,999 yuan, ~$415), 65-inch (3,799 yuan, ~$530), 75-inch (4,899 yuan, ~$685), and 85-inch (6,799 yuan, $950) configurations.

The top-tier 100-inch version is priced at 11,999 yuan ($1,675) and includes a bundled delivery and installation service.

In related news, LG Display becomes the first to mass-produce blue PHOLED panels, while TCL faces new competition as Samsung rolls out QEF1 QLED and Crystal 4K UHD smart TVs in India.

(Source)

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