Samsung, the global TV powerhouse, has remained steady, showing flat growth. However, the real excitement is happening elsewhere, particularly with brands like TCL and Hisense, which have outpaced the market with impressive gains.

TCL saw a remarkable 12.5% year-on-year increase in shipments, a clear indication that its aggressive push in emerging display technologies and strategic global positioning is paying off. Similarly, Hisense posted a solid 7.3% growth, outperforming the broader market and strengthening its foothold in key regions.

But what’s driving this growth? The answer seems to lie in policy shifts and a surge in demand for Mini LED technology. Both TCL and Hisense have capitalized on favorable government incentives and increased consumer interest in next-gen display technology. Mini LED TVs, offering better contrast, brightness, and energy efficiency compared to traditional LED models, have become a major focal point for these brands.

As a result, global shipments of Mini LED TVs are expected to surge by a staggering 67% this year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi dominating this segment. The combined market share of these three brands in Mini LED TVs is projected to rise to an impressive 62%, indicating a dramatic shift in the display landscape.

On the flip side, LG Electronics (LGE) and Xiaomi have seen more modest performances. LGE, despite its legacy in OLED and premium offerings, reported a 1.1% decline in shipments, likely impacted by the increasing popularity of budget-friendly alternatives and Mini LED’s growing presence. Xiaomi, however, is holding steady with a 1.5% growth, benefiting from its strong push in both the mid-range and high-end markets.

According to TrendForce, concerns over tariff changes have triggered an early spike in consumer demand, especially in the U.S. This front-loaded buying has moved much of the expected second-half sales into the first half, which could make the latter part of 2025 more challenging for the market. The report also points out that high panel costs are likely to restrict brands from running extensive holiday season promotions.

Looking ahead, 2025 could prove to be a pivotal year for Mini LED TVs. As the technology matures and more brands invest in it, the market is on the verge of a major transformation. The industry’s heavyweights, particularly TCL, Hisense, and Xiaomi, are poised to benefit significantly from this shift, while Samsung and LG face increasing pressure to innovate or risk losing market share in a rapidly evolving landscape.

In related news, TCL CSOT is set to announce a Gen-8 inkjet OLED investment after reaching a 350PPI milestone, while Cerence has filed an IP complaint against Sony and TCL over voice technology in smart TVs.

(Via)

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TCL CSOT showcased three new display technologies tailored for different gaming genres: HVA Fast, HVA Black, and HFS Shoot. HVA Fast supports a 1ms response time and offers curved panels in sizes ranging from 34 to 57 inches with a 1000R curvature. HVA Black features a 5000:1 native contrast ratio and supports refresh rates up to 500Hz, offering high clarity and dynamic visuals. HFS Shoot targets FPS players with support for high resolution, high refresh rates, and autostereoscopic 3D switching without glasses.

Samsung’s new lineup includes the 27-inch UHD 165Hz Odyssey G90XF, the 40-inch WUHD 180Hz Odyssey G75F, the 37-inch UHD 165Hz Odyssey G75F, and the 27-inch UHD 180Hz Odyssey G70F Dual-Mode Gaming Monitor.

The Odyssey G90XF is Samsung’s first gaming monitor to feature glasses-free 3D. It uses light-field display (LFD) technology combined with an eye-tracking camera to produce real-time 3D visuals without any viewing angle restrictions. The display supports AI-powered 2D-to-3D video conversion and features 4K resolution, a 165Hz refresh rate, spatial audio, and environmental lighting effects. Samsung launched the G90XF in May at a price of 14,999 yuan ($2,080).

The 40-inch G75F supports a resolution of 5120×2160, a 180Hz refresh rate, and a 3000:1 contrast ratio with support for 1.07 billion colors. The 37-inch G75F and 27-inch G70F monitors both support 3840×2160 resolution, high refresh rates, and AMD FreeSync Premium Pro for smoother gameplay across supported titles.

These monitors aim to meet the evolving demands of esports gamers, with TCL CSOT playing a central role in the display technology behind them.

In related news, we recently explored Who Owns TCL?—a deep dive into the brand’s ownership structure, key subsidiaries, and global expansion strategy.

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In the filing, Samsung claims that TCL China Star Optoelectronics Technology Co. and Wuhan China Star Optoelectronics Semiconductor Display Technology Co. are producing OLED panels that infringe on three key patents: U.S. Patent No. 9,330,593, No. 7,414,599, and No. 11,594,578. These patents cover OLED pixel circuits and driving methods.

Samsung says it notified TCL of the alleged violations back in July 2022 but claims the company has continued to produce infringing displays. The complaint specifically targets OLED screens used in several TCL smartphones sold in the U.S., including the TCL 10 Pro, TCL 20 Pro 5G, TCL 30, TCL 30 5G, and TCL 30+.

The legal battle builds on a prior case at the U.S. International Trade Commission (ITC), where the ITC ruled that Samsung’s patents were valid and found that certain companies, including eTech Parts Plus, had infringed them. TCL had attempted to intervene in the ITC case after replacement OLED panels it produced surfaced in the U.S. market.

Samsung is also leaning on a recent win at the Patent Trial and Appeal Board (PTAB), which last year upheld the validity of two of the contested patents, bolstering the company’s legal position.

Samsung declined to comment on the latest lawsuit. TCL and the U.S.-based companies named in the suit have not yet responded to requests for comment.

In related news, TCL C8K QD-Mini LED TV series launches in Europe with advanced display and audio features. Meanwhile, TCL’s deal with LG further consolidates Chinese dominance in the display market.

(Source)

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Specifications

The Samsung QLED QEF1 series features the new Q4 AI Processor, which intelligently analyzes and optimizes visuals and audio in real-time. It comes in 43, 55, and 65-inch sizes and equips a Quantum Dot panel with 100% Color Volume certification, Quantum HDR, and 4K upscaling. The TV also sports software enhancements like Color Booster Pro for richer hues.

It comes with Samsung Vision AI, enabling features like AI Auto Game Mode, Motion Xcelerator for smoother gameplay, and Generative Wallpapers that transform the idle screen into interactive art. The audio setup includes a 20W speaker system with 3D surround sound. SmartThings support allows seamless control of compatible smart home devices.

The Samsung Crystal 4K UHD UE81, UE84, and UE86 models offer a more accessible alternative while retaining a strong feature set. These TVs come in 43, 50, 55, and 65-inch variants, and equip 4K displays with HDR, 4K upscaling, Adaptive Sound, and AI Energy Mode. Select models feature built-in voice assistants and SolarCell remotes.

Across both series, Samsung equips the latest One UI Tizen interface, offering a personalized screen experience, built-in Samsung TV Plus with 125+ free channels, and Knox security. The OS is backed with guaranteed upgrades for the next 7 years. Matter and HCA compatibility make these TVs ready for multi-brand smart ecosystems.

Pricing

Pricing starts at ₹31,490 for the Crystal series and ₹39,990 for the QEF1 QLED models, all available starting May 1, 2025.

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