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TCL and Hisense Lead Growth in Global TV Shipments, Mini LED Technology Gains Traction

TCL 2025 QD-Mini LED TVs

The global TV market has experienced an interesting shift in the first half of 2025, according to the latest report by TrendForce, which reveals a landscape of mixed performances among top brands. The total TV shipments reached 92.5 million units, marking a modest 2% year-on-year growth, but the underlying dynamics reveal more about the challenges and opportunities within the industry.

Samsung, the global TV powerhouse, has remained steady, showing flat growth. However, the real excitement is happening elsewhere, particularly with brands like TCL and Hisense, which have outpaced the market with impressive gains.

TCL saw a remarkable 12.5% year-on-year increase in shipments, a clear indication that its aggressive push in emerging display technologies and strategic global positioning is paying off. Similarly, Hisense posted a solid 7.3% growth, outperforming the broader market and strengthening its foothold in key regions.

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But what’s driving this growth? The answer seems to lie in policy shifts and a surge in demand for Mini LED technology. Both TCL and Hisense have capitalized on favorable government incentives and increased consumer interest in next-gen display technology. Mini LED TVs, offering better contrast, brightness, and energy efficiency compared to traditional LED models, have become a major focal point for these brands.

As a result, global shipments of Mini LED TVs are expected to surge by a staggering 67% this year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi dominating this segment. The combined market share of these three brands in Mini LED TVs is projected to rise to an impressive 62%, indicating a dramatic shift in the display landscape.

TCL and Hisense Lead Growth in Global TV Shipments

On the flip side, LG Electronics (LGE) and Xiaomi have seen more modest performances. LGE, despite its legacy in OLED and premium offerings, reported a 1.1% decline in shipments, likely impacted by the increasing popularity of budget-friendly alternatives and Mini LED’s growing presence. Xiaomi, however, is holding steady with a 1.5% growth, benefiting from its strong push in both the mid-range and high-end markets.

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According to TrendForce, concerns over tariff changes have triggered an early spike in consumer demand, especially in the U.S. This front-loaded buying has moved much of the expected second-half sales into the first half, which could make the latter part of 2025 more challenging for the market. The report also points out that high panel costs are likely to restrict brands from running extensive holiday season promotions.

Looking ahead, 2025 could prove to be a pivotal year for Mini LED TVs. As the technology matures and more brands invest in it, the market is on the verge of a major transformation. The industry’s heavyweights, particularly TCL, Hisense, and Xiaomi, are poised to benefit significantly from this shift, while Samsung and LG face increasing pressure to innovate or risk losing market share in a rapidly evolving landscape.

In related news, TCL CSOT is set to announce a Gen-8 inkjet OLED investment after reaching a 350PPI milestone, while Cerence has filed an IP complaint against Sony and TCL over voice technology in smart TVs.

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(Via)

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TCL completes full acquisition of LG Display’s China operations

LG display

TCL has officially completed its acquisition of LG Display’s business operations in mainland China. The announcement was made by TCL’s panel-making arm, China Star Optoelectronics Technology (CSOT), confirming that it has acquired 100% ownership of two former LG Display subsidiaries.

The transaction includes LGD CA, which operated the Guangzhou-based 8.5-generation LCD production line, and LGD GZ, which managed module assembly. TCL said the total deal value stands at 11.088 billion yuan ($1.55 billion), with the entire amount already paid to LG Display.

The agreement between TCL and LG Display was first reached in September 2024. LG Display held an 80% stake in the Guangzhou LCD plant at the time, while it fully owned the module factory. By April 2025, LG Display had already announced the completion of the Guangzhou factory sale. TCL’s latest statement serves as the official confirmation under Chinese regulatory procedures.

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Following the acquisition, the Guangzhou factory was renamed T11. TCL also confirmed that financial data from both facilities had already been included in its second-quarter earnings report. The deal marks LG Display’s official withdrawal from LCD manufacturing operations in mainland China.

LG display

TCL now expands its control over mid-to-large-size LCD panel production, strengthening its position in the global display market. While LG Display and other rivals have shifted focus toward OLED and high-end display technologies, TCL continues to invest in LCD production capacity to serve mainstream demand in televisions, monitors, and commercial displays.

This acquisition allows TCL CSOT to scale production while maintaining competitive pricing. The company aims to grow its market share in a segment that still accounts for a large portion of global panel shipments. With LG Display’s exit, TCL gains additional manufacturing resources and greater leverage in the supply chain.

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In related news, China’s TV market continued to shrink in the third quarter, with shipments falling by 10.4% and deeper declines expected in the fourth quarter.

(Source)

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China’s TV Market Shrinks Again: Q3 Shipments Drop 10.4%, Deeper Cuts Expected in Q4

TCL QM7K TV

China’s TV market is losing steam, and not just by inches. September shipments fell 8.5% year on year to 2.92 million units, according to new data from RUNTO Technology. The number may look decent next to August’s, which was 17.3% lower, but it’s a temporary lift driven by seasonal stocking. The broader trend? Steady decline.

Q3 closed with 7.27 million units shipped, down 10.4% year on year, marking three straight months of double-digit contraction. The year-to-date total stands at 23.895 million units, 2.5% lower than the same period in 2024. And things aren’t likely to get better. With national subsidies tightening and last year’s Q4 setting a high bar, analysts expect the final quarter of 2025 to plunge even further.

Big brands are holding ground. The top eight domestic players, including Hisense, TCL, Skyworth, Xiaomi, Changhong, Haier, Konka, and Huawei, shipped 2.813 million units in September, capturing a combined share of over 95 percent, despite a 5.8 percent year-over-year decline. Hisense, TCL, and Skyworth alone commanded 62 percent of the market and saw only a negligible 0.5 percent year-on-year drop.

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China TV Shipments September 2025

Xiaomi (Redmi TV included) clocked in around 500,000 units for the month, grabbing a 17.1 percent share. Meanwhile, Changhong, Haier, and Konka slid harder, with their combined shipments falling 14 percent to about 440,000 units.

Huawei’s yearly total is hovering around 700,000 units, likely to finish under a million, while foreign brands like Samsung, Sony, and Sharp remain niche players, shipping just tens of thousands of units monthly.

The real question is whether Q4’s looming subsidy freeze will trigger a sharper market contraction or if leading brands will tighten their grip and weather the coming storm. Either way, 2025’s final tally may end up redefining the baseline for China’s TV industry.

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In related news, TCL has recently launched its R94 and R84 series gaming monitors, both featuring QD-Mini LED technology and a 165Hz refresh rate. The R94 lineup offers 4K resolution with 2304 local dimming zones for superior contrast and precision lighting control, while the R84 series delivers up to 1500 nits peak brightness for vibrant HDR visuals and smooth gaming performance.

(Via)

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TCL unveils R94 series gaming monitors with 4K QD-Mini LED, 2304 zones & 165Hz refresh rate

TCL R94 QD-Mini LED Monitor

TCL has launched the R94 series gaming monitors in the U.S., expanding its gaming portfolio alongside the R84 and G64 series. The announcement aligns with TCL’s new role as the official TV, soundbar, and gaming monitor partner for Call of Duty, timed with the launch of the Black Ops 7 beta.

The 27R94 is the flagship model in the lineup. It features a 27-inch QD-Mini LED panel with 4K UHD resolution (3840×2160), a 165Hz refresh rate, and peak brightness of 1600 nits. TCL has equipped the monitor with 2304 local dimming zones under its LD2300 Precise Dimming system.

The company uses advanced Micro lens and Micro-OD technology to boost dimming precision and control blooming. The monitor also includes TCL’s in-house CSOT HVA panel, which supports a dynamic contrast ratio of 16 million:1.

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TCL claims that the 27R94 covers 95% of the DCI-P3 color gamut and reaches ΔE<2 professional color accuracy. The monitor supports 10-bit color (8-bit + FRC) and is Pantone Validated. Users can choose from preset color modes like DCI-P3, sRGB, and Adobe RGB. The monitor also supports a wide 178° viewing angle and offers 163 PPI for sharp image clarity.

TCL R94 QD-Mini LED Monitor

For gaming, the monitor supports both FreeSync Premium and G-Sync compatibility. TCL includes features like a 1ms GTG response time, customizable crosshairs, dark field control for better visibility in shadows, a real-time frame rate counter, and a game timer. Built-in stereo speakers and a built-in headphone hanger enhance the overall user experience.

The 27R94 also offers robust connectivity. It includes a 90W USB-C port with data, display, and charging support, two USB-A ports, one USB-B port for KVM control, DisplayPort, and HDMI inputs. The KVM switch allows users to control multiple devices using a single keyboard and mouse.

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TCL equips the monitor with a five-way joystick for menu navigation and RGB lighting on the back panel. The company includes a flexible and height-adjustable stand for ergonomic setups. The monitor holds TÜV Rheinland Low Blue Light certification and includes an eye care mode to reduce visual strain during extended use.

TCL has not yet confirmed pricing or retail availability for the R94 series, but the specifications suggest a strong push into the high-end gaming monitor segment.

In related news, LG Display claims LCDs need 1.5 million dimming zones to rival OLED quality, while TCL’s printed OLED tech positions it strongly for the AI era.

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