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TCL CSOT Wants to Rule the Esports Display Industry—And It’s Not Just a Panel Supplier Anymore

ChinaJoy 2025

TCL CSOT made a strong appearance at ChinaJoy 2025, unveiling its latest esports display technologies under the theme “Screen Beyond Dimensions, Passion Unleashed.” The company partnered with major brands including Samsung, Lenovo, ASUS, AOC, Philips, iQOO, Acer, MSI, LG, and Thunderbird to showcase a wide range of display products and strengthen its position in the global gaming display market.

ChinaJoy 2025

TCL CSOT hosted a formal opening ceremony at its booth, with key attendees such as TCL CSOT CEO Zhao Jun, Samsung Electronics China executive Lee Wei, and senior representatives from Lenovo, TPV, LG, Intel, and JD.com. Executives from TCL CSOT also participated in outlining the company’s roadmap for esports display innovation.

ChinaJoy 2025

Zhao Jun confirmed in an interview that TCL CSOT led global shipments and market share in esports monitor panels from 2022 to 2024. One out of every three esports monitors worldwide currently uses a TCL CSOT panel. He said the company plans to maintain this lead by expanding into new display sizes and categories across phones, tablets, laptops, monitors, and TVs.

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The company’s APEX brand will continue to drive display innovation, focusing on four pillars: visual performance, eye comfort, sustainability, and future-ready form factors. TCL CSOT is investing in both LCD (HVA, HFS) and OLED (FMM, IJP) technologies to improve contrast, reduce blue light, and introduce flexible and 3D-capable displays.

ChinaJoy 2025

Director of MNT Product Development Li Shanyong introduced three new display technologies for esports monitors. The HVA Fast series features 1ms response times and ultra-wide curved screens up to 57 inches. HVA Black targets cinematic performance with native 5000:1 contrast and high refresh rates up to 500Hz. HFS Shoot supports high-resolution, high-refresh performance with dual-mode refresh and glasses-free 3D using cylindrical lens tech.

TCL CSOT also previewed its printed OLED panel, which targets low blue light (≤20%) and features dynamic compensation to prevent burn-in without requiring user input.

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ChinaJoy 2025

Samsung unveiled four new Odyssey gaming monitors that use TCL CSOT panels. The lineup includes the 27-inch UHD 165Hz G90XF with glasses-free 3D, the 40-inch WUHD 180Hz G75F, the 37-inch UHD 165Hz G75F, and the 27-inch UHD 180Hz G70F with dual refresh modes.

ChinaJoy 2025

Zhao Jun stated that TCL CSOT plans to grow globally by setting up localized manufacturing and client labs for various product categories. He added that the company will continue investing in esports IP and technology to deliver a complete portfolio of gaming displays for all use cases.

In related news, we recently broke down how TCL NXTPAPER compares to AMOLED and IPS in terms of eye comfort, and also explored TCL’s inkjet-printed OLED technology.

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Redmi Product Manager Says RGB OLED Is the Future of Display Technology

Xiaomi 17 series

Redmi Product Manager Sun Cun has stated that RGB OLED is the definitive direction for future display technology. He made the remark on Weibo while responding to a post by tech blogger Digital Chat Station, who noted the increasing adoption of RGB OLED panels across display manufacturers.

According to Digital Chat Station, TCL CSOT, BOE, and Visionox have already produced RGB OLED samples, with Tianma expected to follow soon. He also mentioned that a major smartphone brand recently started testing BOE’s RGB OLED panel for an upcoming flagship. He added that 1.5K RGB resolution offers sufficient pixel density for mainstream flagships, with no impact on support for LIPO technology or high refresh rates.

Xiaomi 17 Pro TCL display

Xiaomi is one of the early adopters of RGB OLED. We already know that the Xiaomi 17 Pro and 17 Pro Max both use displays supplied exclusively by TCL CSOT. The 17 Pro Max, in particular, adopts a Real RGB OLED panel based on Super Pixel Arrangement technology, a setup that remains rare in the OLED market.

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Xiaomi Chairman and CEO Lei Jun previously said the new panel delivers visual clarity equivalent to traditional 2K displays while reducing power consumption by 26 percent. He described the technology as a major step forward in balancing display sharpness and energy efficiency.

RGB OLED panels use a true RGB subpixel structure instead of the more common pentile layout found in most OLEDs. This allows for more precise image rendering and improved text clarity, especially at lower resolutions. As more manufacturers begin exploring RGB OLED, the technology could become a key factor in display development for future smartphones.

(Via)

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TCL shipped 21.08 million TVs in Q1-Q3 2025, led by 153.3% growth in Mini LED TVs

TCL TV

TCL Electronics has reported solid performance for the first three quarters of 2025, with both global TV shipments and revenue showing year-on-year growth. The company shipped 21.08 million TVs globally, up 5.3% compared to the same period last year. Revenue rose by 8.7% year-on-year, reflecting a stronger product mix and higher average selling prices.

The company’s Mini LED TV segment played a key role in this growth. TCL shipped 2.24 million Mini LED TVs during the first three quarters, marking a 153.3% year-on-year increase. The shipment proportion of Mini LED TVs rose to 11.4%, up from 4.7% last year. Average screen size also increased, reaching 53.6 inches, while TVs sized 65 inches and above accounted for 29% of shipments, up from 24.3% a year ago.

TCL expanded its international footprint through improved channel partnerships, marketing efforts, and high-end product offerings. In overseas markets, TV shipments increased by 7.9% year-on-year. Mini LED TV shipments rose by 235.4%, while the average selling price increased by 4.5%. In Europe, TV shipments rose by 20%, and Mini LED shipments surged by 124.1%. TCL ranked No.2 in France, Sweden, and Poland by retail sales volume.

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TCL TV Featured

In North America, TCL improved channel structures and boosted shipments of higher-end models. Mini LED TV shipments increased by 384.5% year-on-year. The average selling price in the region rose by more than 15%. TCL also introduced the QM9K TV, the first to feature Google’s Gemini AI assistant and its own AI picture chip.

In China, TCL faced a 4.1% decline in total TV shipments, but saw Mini LED TV sales rise by 80.6%. The proportion of large-screen TVs also increased. The company maintained top-two rankings in both retail sales volume and revenue.

TCL plans to continue focusing on premium TVs, global expansion, and AI-driven features in future products.

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In related news, a new $4 billion OLED factory could reshape how next-generation screens are produced, while the Xiaomi 18 Pro is expected to retain its rear display, with TCL CSOT reportedly supplying the panels.

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RayNeo Air 4 Launches as World’s First HDR10 AR Glasses with B&O Audio

RayNeo Air 4

RayNeo, the TCL-backed brand, has officially introduced the RayNeo Air 4 AR display glasses. The new wearable starts at 1,599 yuan ($224) for the standard edition and 1,699 yuan ($238) for the Pro version. Both variants are now available on platforms including JD.com.

RayNeo Air 4 Specifications

The RayNeo Air 4 is the world’s first pair of AR glasses to support HDR10 display technology. It uses a 0.6-inch dual-layer Micro-OLED panel with a peak brightness of 1200 nits, a 200,000:1 contrast ratio, and 10-bit color output. The display renders over a billion colors and offers an effective 135-inch virtual screen at a 4-meter distance. The system supports both 2D and 3D video playback with resolutions of 1920×1080 and 3840×1080, respectively.

RayNeo Air 4 Pro

The device features real-time SDR-to-HDR conversion using the Vision 4000 display chip, co-developed by RayNeo and Pixelworks. This chip dynamically enhances brightness, contrast, and tone mapping across scenes. The display also integrates TCL’s second-generation Peacock Optical Engine 2.0, achieving 98% DCI-P3 and 145% sRGB color accuracy. The glasses operate at 120Hz and support 2D-to-3D video conversion.

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RayNeo collaborated with Bang & Olufsen on the audio system, featuring four spatially tuned speakers for balanced mids and consistent volume. It sports a new sound-guiding fin design that directs audio toward the ears, reducing leakage by up to 80%. It also includes a Whisper Mode for quiet environments, while the Pro version adds a Surround Mode for immersive listening.

The display system includes TÜV Rheinland-certified eye protection, with low blue light, flicker-free viewing, and 3840 Hz high-frequency PWM dimming. Three visual modes: Standard, Cinema, and Eye Comfort, allow users to optimize brightness and tone based on viewing conditions.

RayNeo Air 4

The device weighs 76 grams and features an ergonomic frame with adjustable temples and nose pads. It supports prescription lens installation. For connectivity, it includes USB-C and HDMI, enabling compatibility with smartphones, laptops, tablets, and game consoles. The glasses also support 100W PD passthrough charging for extended use.

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The glasses come equipped with an accelerometer, gyroscope, geomagnetic sensor, and proximity sensor. The retail box includes the glasses, a protective case, cleaning cloth, user guide, and warranty card. The Pro variant additionally includes a light-blocking shield.

In related news, a new $4 billion OLED factory could reshape how next-generation screens are produced, while the Xiaomi 18 Pro is expected to retain its rear display, with TCL CSOT reportedly supplying the panels.

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