News
TCL CSOT Wants to Rule the Esports Display Industry—And It’s Not Just a Panel Supplier Anymore

TCL CSOT made a strong appearance at ChinaJoy 2025, unveiling its latest esports display technologies under the theme “Screen Beyond Dimensions, Passion Unleashed.” The company partnered with major brands including Samsung, Lenovo, ASUS, AOC, Philips, iQOO, Acer, MSI, LG, and Thunderbird to showcase a wide range of display products and strengthen its position in the global gaming display market.
TCL CSOT hosted a formal opening ceremony at its booth, with key attendees such as TCL CSOT CEO Zhao Jun, Samsung Electronics China executive Lee Wei, and senior representatives from Lenovo, TPV, LG, Intel, and JD.com. Executives from TCL CSOT also participated in outlining the company’s roadmap for esports display innovation.
Zhao Jun confirmed in an interview that TCL CSOT led global shipments and market share in esports monitor panels from 2022 to 2024. One out of every three esports monitors worldwide currently uses a TCL CSOT panel. He said the company plans to maintain this lead by expanding into new display sizes and categories across phones, tablets, laptops, monitors, and TVs.
The company’s APEX brand will continue to drive display innovation, focusing on four pillars: visual performance, eye comfort, sustainability, and future-ready form factors. TCL CSOT is investing in both LCD (HVA, HFS) and OLED (FMM, IJP) technologies to improve contrast, reduce blue light, and introduce flexible and 3D-capable displays.
Director of MNT Product Development Li Shanyong introduced three new display technologies for esports monitors. The HVA Fast series features 1ms response times and ultra-wide curved screens up to 57 inches. HVA Black targets cinematic performance with native 5000:1 contrast and high refresh rates up to 500Hz. HFS Shoot supports high-resolution, high-refresh performance with dual-mode refresh and glasses-free 3D using cylindrical lens tech.
TCL CSOT also previewed its printed OLED panel, which targets low blue light (≤20%) and features dynamic compensation to prevent burn-in without requiring user input.
Samsung unveiled four new Odyssey gaming monitors that use TCL CSOT panels. The lineup includes the 27-inch UHD 165Hz G90XF with glasses-free 3D, the 40-inch WUHD 180Hz G75F, the 37-inch UHD 165Hz G75F, and the 27-inch UHD 180Hz G70F with dual refresh modes.
Zhao Jun stated that TCL CSOT plans to grow globally by setting up localized manufacturing and client labs for various product categories. He added that the company will continue investing in esports IP and technology to deliver a complete portfolio of gaming displays for all use cases.
In related news, we recently broke down how TCL NXTPAPER compares to AMOLED and IPS in terms of eye comfort, and also explored TCL’s inkjet-printed OLED technology.
Featured
TCL SQD-Mini LED Tech Explained: New Benchmark for Mini LED Displays

TCL SQD-Mini LED (Super Quantum Dot Mini LED) technology is the company’s most ambitious evolution of Mini LED to date. Debuting with the flagship X11L series, this new display tech is designed to overcome the limitations of conventional RGB-Mini LED systems by delivering better color accuracy, more efficient light control, and higher brightness, all while allowing for ultra-slim TV designs.
In traditional RGB-Mini LED setups, backlighting is achieved using red, green, and blue LEDs grouped together to form white light. While this allows for rich colors, it comes with downsides—namely, the potential for color bleeding, limited zone density due to complex layouts, and inconsistent performance when rendering mixed-color scenes.
SQD-Mini LED solves this by switching to a single-type blue LED light source, which passes through a high-density layer of upgraded quantum dots. These dots convert the blue light into red and green wavelengths, which are then blended to produce full-spectrum white light. The result is purer, more stable colors with minimal distortion.
Unlike RGB-Mini LED, which achieves only localized high color gamut (often peaking at around 97% BT.2020), TCL’s SQD-Mini LED panel delivers a true global high color gamut, reaching 100% BT.2020 across the entire screen. It maintains consistent accuracy whether the scene is monochromatic or multi-colored. Because each pixel’s color generation process remains uniform, there’s no shift or compromise during complex scenes.
This architecture also makes the backlight more compact and thermally efficient. A single chip can replace a cluster of three RGB LEDs, allowing more dimming zones within the same area. In the case of the X11L, the 98-inch version reaches 20,736 zones—an industry-leading figure. Brightness is another strong point, with peak levels hitting 10,000 nits, ideal for true HDR playback.
SQD-Mini LED also enables thinner TVs. The X11L is just 2cm thick, making it the slimmest Mini LED TV ever. In short, TCL’s SQD-Mini LED is not just a refinement of Mini LED; it’s a full-stack rethinking designed to rival OLED in color precision while surpassing it in brightness and durability.
In related news, we recently explored TCL’s strategy to dominate the Indian TV market in 2025. Check it out as well.
News
TCL Launches World’s First SQD-Mini LED TV with Record-Breaking Brightness and Color

TCL has launched its flagship X11L series alongside Q9M and Q10M Ultra at the 2025 Mini LED TV Autumn Launch Event in China. The company describes it as the new “king of TVs” and the first to feature its proprietary SQD-Mini LED display technology. This panel promises purer color output and higher backlight precision compared to conventional RGB-Mini LED solutions.
The X11L series is available in three sizes. The 75-inch model is priced at 19,999 yuan ($2,800), the 85-inch version costs 34,999 yuan ($4,900) and features 14,400 local dimming zones, while the top-end 98-inch model comes in at 59,999 yuan (~$8,400) and boasts 20,736 dimming zones.
TCL X11L Mini LED TV Specifications
The 98-inch variant features a 4K panel with a peak brightness of 10,000 nits. It supports HDR formats including Dolby Vision, HDR10+, HDR10, HLG, and IMAX Enhanced. The display covers 100% of the BT.2020 color gamut and delivers professional-grade color accuracy with a ΔE value of less than 0.99. TCL uses a “butterfly wing” LCD layer with low-reflection coatings to improve contrast and viewing angles while keeping the body thickness at just 2 cm.
TCL has equipped the X11L with the MediaTek 9655+ chipset, paired with 4GB RAM and 128GB storage. The TV supports 4K 144Hz input through four HDMI 2.1 full-bandwidth ports. Other connectivity options include USB 3.0, USB 2.0, LAN, AV-in, RF input, and optical audio out. Wi-Fi 6 is built-in.
For audio, it uses a custom speaker system tuned by Bang & Olufsen. It includes dual woofers, a center channel, and front-firing drivers designed for clean and dynamic sound.
The X11L runs TCL’s Lingkong System 3.0, which features a clean card-style UI, no boot ads, and support for AI voice control, NAS media playback, and education tools. Each unit ships with a magnetic wall mount and tabletop stand.
In related news, we recently explored TCL’s strategy to dominate the Indian TV market in 2025. Check it out as well.
News
TCL Q9M RGB-Mini LED TVs launched with up to 2880 dimming zones, 2000-nit brightness

TCL has officially launched its new Q9M series RGB-Mini LED televisions alongside Q10M Ultra series at the 2025 Mini LED Autumn Launch Event in China. The lineup starts at 7999 yuan ($1,120) for the 65-inch model and goes up to 19999 yuan ($2,800) for the 98-inch variant. The TVs feature thousand-level local dimming, with the top model offering up to 2880 RGB zones.
TCL Q9M TVs Specifications
The Q9M series supports up to 2000 nits peak XDR brightness and delivers 100% BT.2020 color gamut coverage. TCL has used its fourth-generation RGB-Mini LED backlight system along with a “Butterfly Starry Screen” panel that offers a native contrast ratio of 7000:1. The panel includes dual-layer anti-reflective coatings, reducing light reflectance to as low as 0.5%.
The televisions support Dolby Vision, HDR10+, IMAX Enhanced, and HLG. TCL has integrated an Onkyo 2.1.2-channel Hi-Fi sound system that includes upward-firing speakers and a dedicated subwoofer. The system is powered by independent audio chips and is tuned for a cinematic experience.
Each model is powered by the MediaTek 9655+ chipset with 4GB of RAM and up to 128GB of storage. The TVs include four full-bandwidth HDMI 2.1 ports with support for 4K at 144Hz, as well as VRR, ALLM, and MEMC. TCL also claims support for refresh rates up to 288Hz and features such as FreeSync Premium Pro and a dedicated gaming dashboard.
The Q9M series runs on the Lingxi 3.0 system with Fuxi AI integration for voice commands, content recommendations, and smart photo editing. It supports wall mounting with an 8mm magnetic mount and includes features such as Wi-Fi 6, USB 3.0, LAN input, and NAS protocol support.
In related news, we recently explored TCL’s strategy to dominate the Indian TV market in 2025. Check it out.