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TCL India Renews Rohit Sharma Brand Deal as It Pushes Premium TV Lineup

TCL Rohit Sharma

TCL is doubling down on star power and premium tech. The company has officially extended its brand partnership with Indian cricket captain Rohit Sharma for a second consecutive year, continuing a collaboration that blends consumer tech with sporting excellence.

Sharma, represented by Rise Worldwide, remains one of cricket’s most respected figures, not just for his match-winning knocks, but for the calm authority he brings to the field. TCL says this partnership is more than just a celebrity endorsement. It reflects a shared ethos: consistency, leadership, and the drive to “Master the Moment,” the tagline anchoring TCL’s current brand narrative.

“We are thrilled to have Rohit Sharma continue his association with the TCL family,” said Philip Xia, General Manager of TCL India. “His ability to lead under pressure aligns seamlessly with our vision to inspire users to embrace innovation in every moment of their digital lives.” Sharma echoed the sentiment, calling the partnership a natural fit that reflects his own values around performance and precision.

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TCL Rohit Sharma

This renewed collaboration comes just as TCL rolls out its new Q6C Premium QD-Mini LED TV series in India. Available in 55-inch, 65-inch, and 75-inch variants, the lineup blends form and function with a 144Hz 4K display powered by QD-Mini LED tech. Each model houses over 512 local dimming zones, delivering punchy contrast and nuanced brightness, enhanced further by HVA panel tech that improves viewing angles.

Under the hood, TCL has packed a 64-bit AIPQ Pro processor paired with 3GB RAM and 32GB of onboard storage. Google TV handles the software experience, while ONKYO-tuned 2.1-channel speakers with Dolby Atmos handle the soundstage. Gamers aren’t left out either, AMD FreeSync Premium Pro, ALLM, and MEMC are all supported. Connectivity includes HDMI 2.1, USB 3.0, Bluetooth 5.0, and dual-band Wi-Fi.

In related news, TCL recently launched its new flagship TV, the QM8K. Here’s what makes it stand out.

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Xiaomi and TCL Just Took a Huge Step Toward Killing Samsung’s OLED Dominance

Xiaomi 14 Display

Xiaomi and TCL CSOT have officially launched Phase 2 of their Innovation Display Lab at TCL CSOT’s Wuhan campus. The inauguration ceremony took place on July 12, marking a significant step forward in the long-term collaboration between the two companies.

TCL CSOT confirmed the development through its official WeChat account, stating that the expanded lab will strengthen the joint research and development efforts that began in 2017. The partnership has evolved from initial component supply to a comprehensive strategic alliance, focused on advanced display technologies.

The first phase of the Innovation Display Lab was established in 2021. Since then, Xiaomi and TCL CSOT have co-developed several breakthrough technologies. These include the first Xiaomi smartphone with a TCL CSOT LTPS panel in 2017, the Mi 10 Ultra’s adoption of TCL CSOT OLED panels in 2020, and the global debut of the first under-display camera phone in 2021.

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In 2022, the companies jointly defined the 1.5K screen standard and launched China’s first 2K LTPO display. In 2023, they accelerated development of an isometric micro four-curved display two years ahead of schedule and filed over 130 patents related to the technology. In 2024, the collaboration led to the launch of the Mix Fold series, featuring flexible displays developed through their joint efforts.

Xiaomi 14 Display

In 2025, Xiaomi and TCL CSOT are pushing for Real RGB OLED displays, which are expected to feature in next-generation Xiaomi flagships such as the Xiaomi 16 Pro and Redmi K90 Pro.

TCL CSOT stated that the lab now operates as a closed-loop system combining joint R&D with production coordination. This setup enables faster transitions from early-stage innovation to final product manufacturing, improving efficiency and shortening the time-to-market for new technologies. The Phase 2 expansion reflects a deeper commitment to advancing China’s domestic display capabilities and setting new industry benchmarks through shared innovation.

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In related news, TCL CSOT is reportedly planning to launch its first OLED monitor panel in 2026. Meanwhile, TCL has introduced its C72K 4K QD-Mini LED TVs in India, featuring a 144Hz refresh rate and Dolby Atmos support.

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TCL CSOT Reportedly to Launch Its First OLED Monitor Panel in 2026

SID Display Week 2025 TCL IJP Monitor

TCL CSOT is preparing to launch its first standard OLED monitor panel. According to a new report from VisionTalk, the panel features a 27-inch size, 4K UHD resolution (3840×2160), and a refresh rate of either 120Hz or 144Hz. The display is aimed at office and professional use rather than high-refresh-rate gaming.

The report states that TCL CSOT has finalized its internal mass production roadmap for OLED monitors. The company is expected to begin large-scale production of this panel by the end of the third quarter of 2026. VisionTalk also reports that TCL CSOT has started discussions with several monitor brands to explore commercial partnerships.

The leaked specifications align with a prototype that TCL CSOT showcased during SID 2025. That prototype featured a 27-inch 4K OLED screen built using IJP (Inkjet Printing) technology and supported a 120Hz refresh rate. The new panel appears to follow the same design direction, confirming TCL CSOT’s push to move from development to commercial readiness.

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SID Display Week 2025 TCL IJP Monitor

TCL CSOT is focusing this panel on professional environments rather than gaming. While the refresh rate supports smooth visuals, the emphasis is on color accuracy, contrast, and wide viewing angles, qualities that benefit productivity and content creation. The use of IJP technology could also reduce manufacturing costs compared to WOLED or QD-OLED panels.

The panel is expected to offer high brightness, low power consumption, and the deep blacks typical of OLED displays. If the production schedule remains on track, commercial monitors using this panel may arrive by late 2026 or early 2027.

TCL CSOT has not officially announced the panel or confirmed its production timeline. However, the company’s recent activity and public demonstrations suggest it is preparing to expand its OLED portfolio beyond TVs and into the PC monitor segment.

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In related news, TCL CSOT is also ramping up its OLED ambitions with plans for a large-scale 8.6-generation printed OLED factory.

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TCL C72K 4K QD-Mini LED TVs Launched in India with 144Hz Refresh Rate & Dolby Atmos

TCL C72K QD-Mini LED TV

TCL has launched its latest premium TV lineup, the C72K QD-Mini LED series, in India. The series includes five screen sizes: 55-inch, 65-inch, 75-inch, 85-inch, and 98-inch. Each model features a 4K resolution panel with Quantum Dot technology and Mini LED backlighting.

TCL C72K QD-Mini LED TV Specifications

The display uses QD-Mini LED technology, which combines Quantum Dot color with Mini LED backlighting. It supports 4K resolution (3840 x 2160) and delivers peak brightness levels of up to 2600 nits. The screen includes TCL’s All-Domain Halo Control and full-array local dimming with up to 2048 zones. These technologies help improve black levels, reduce blooming, and enhance overall picture clarity.

The series features a CrystGlow HVA panel that is designed for better viewing angles and color accuracy. The panel supports multiple HDR formats, including Dolby Vision IQ, HDR10+, HDR10, and HLG. The TV is powered by TCL’s AiPQ Pro processor, which uses AI-based scene detection to optimize clarity, contrast, motion, and color in real time.

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The screen supports a native 144Hz refresh rate and is equipped with Variable Refresh Rate (VRR) up to 288Hz. It also supports AMD FreeSync Premium Pro, which aims to reduce screen tearing and lag during fast-paced gaming or video playback.

The TV includes a 2.1 channel sound system developed in collaboration with Onkyo. It supports Dolby Atmos, DTS:X, and DTS Virtual:X. It also features a dedicated subwoofer that improves bass response and overall audio depth.

TCL C72K QD-Mini LED TV

The design features an ultra-slim metallic body with an edgeless display. The structure is built to provide a full-screen viewing experience while maintaining a modern appearance. The remote control includes a dedicated quick access button for easier navigation.

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The TV runs on Google TV and provides access to Google Assistant, Chromecast, and Kids Profile. It offers content suggestions based on user preferences and supports voice search and app casting. Other features include Game Master Mode, Art Gallery Mode, and TÜV Rheinland-certified eye care settings to reduce blue light exposure.

It includes four HDMI 2.1 ports, two USB ports, LAN, optical audio out, Wi-Fi, and Bluetooth 5.4. The TV comes with 3GB RAM and 64GB of internal storage for apps and system functions.

Pricing and Availability

The TCL C72K QD-Mini LED TV series is available in India starting July 15, 2025. Pricing begins at ₹84,990. The models can be purchased through Amazon, Flipkart, Croma, Reliance Digital, and other major retail platforms.

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In related news, we recently outlined the key differences between QLED, Mini LED, and OLED display technologies to help you make informed choices based on brightness, contrast, and price.

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