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TCL India Renews Rohit Sharma Brand Deal as It Pushes Premium TV Lineup

TCL Rohit Sharma

TCL is doubling down on star power and premium tech. The company has officially extended its brand partnership with Indian cricket captain Rohit Sharma for a second consecutive year, continuing a collaboration that blends consumer tech with sporting excellence.

Sharma, represented by Rise Worldwide, remains one of cricket’s most respected figures, not just for his match-winning knocks, but for the calm authority he brings to the field. TCL says this partnership is more than just a celebrity endorsement. It reflects a shared ethos: consistency, leadership, and the drive to “Master the Moment,” the tagline anchoring TCL’s current brand narrative.

“We are thrilled to have Rohit Sharma continue his association with the TCL family,” said Philip Xia, General Manager of TCL India. “His ability to lead under pressure aligns seamlessly with our vision to inspire users to embrace innovation in every moment of their digital lives.” Sharma echoed the sentiment, calling the partnership a natural fit that reflects his own values around performance and precision.

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TCL Rohit Sharma

This renewed collaboration comes just as TCL rolls out its new Q6C Premium QD-Mini LED TV series in India. Available in 55-inch, 65-inch, and 75-inch variants, the lineup blends form and function with a 144Hz 4K display powered by QD-Mini LED tech. Each model houses over 512 local dimming zones, delivering punchy contrast and nuanced brightness, enhanced further by HVA panel tech that improves viewing angles.

Under the hood, TCL has packed a 64-bit AIPQ Pro processor paired with 3GB RAM and 32GB of onboard storage. Google TV handles the software experience, while ONKYO-tuned 2.1-channel speakers with Dolby Atmos handle the soundstage. Gamers aren’t left out either, AMD FreeSync Premium Pro, ALLM, and MEMC are all supported. Connectivity includes HDMI 2.1, USB 3.0, Bluetooth 5.0, and dual-band Wi-Fi.

In related news, TCL recently launched its new flagship TV, the QM8K. Here’s what makes it stand out.

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TCL Launches T-AI Air Conditioning Tech with Smart Climate Control

TCL T-AI Energy-Saving

As the climate crisis intensifies and home energy bills continue to climb, air conditioning is quietly becoming a battleground for innovation. For TCL, a company long associated with TVs and home appliances, it’s also a proving ground for artificial intelligence. Their latest push isn’t about making things cooler faster, it’s about making things smarter, cleaner, and radically more efficient. The answer? Something the company is calling T-AI Energy-Saving, and it could be the most quietly important air conditioning upgrade in years.

Traditional AC units are energy hogs. In many homes, they account for nearly half of electricity usage. They’re also major contributors to greenhouse gas emissions, thanks to the fluorocarbon refrigerants they rely on. And if you live in a city where you can’t even crack open a window because of pollution, the irony is hard to miss, these machines designed for comfort often compromise air quality and the planet.

TCL’s T-AI system is trying to change that narrative. At its core, it’s not just another energy-saving mode. This is a suite of nine proprietary technologies woven together by an AI engine that learns, adapts, and optimizes over time. It doesn’t just react to temperature spikes, it predicts them. And it doesn’t just cool a room, it understands the rhythm of how you live in it.

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TCL T-AI Energy-Saving

The tech works through high-precision sensors and AI-powered environmental profiling, monitoring not just temperature, but humidity, occupancy, and even structural quirks in your space. TCL calls it “dual-engine synergy,” which in practical terms means the hardware and software are constantly feeding off each other to reduce unnecessary cooling cycles, fine-tune airflow, and cut energy waste without compromising comfort.

This is smart cooling with a conscience. TCL has gone a step further by baking in UVC sterilization and fresh air circulation systems into models like FreshIN 3.0 and BreezeIN 2.0, offering real-time purification that tackles both airborne bacteria and indoor air pollution. That’s a big deal for densely populated urban settings, where stale air and shared spaces can be a breeding ground for illness.

Even certification bodies are paying attention. T-AI has been independently verified by SGS, a global testing agency known for its rigorous standards. In a market where “eco-friendly” often means little more than a sticker on the box, TCL is putting real engineering behind the promise.

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In related news, TCL India has renewed its brand partnership with Rohit Sharma while expanding its premium TV lineup with the launch of the Q6C QD-Mini LED series in India.

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TCL Q6C Premium QD-Mini LED TV Series Launched in India

TCL Q6C Premium QD-Mini LED TV

TCL has launched the Q6C Premium QD-Mini LED TV series in India. The new lineup includes three models with screen sizes of 55 inches, 65 inches, and 75 inches. TCL has positioned the Q6C series as a high-performance smart TV option for users who seek advanced features in home entertainment.

Each model in the series features a 4K resolution (3840 x 2160 pixels) display with a native 144Hz refresh rate. TCL uses QD-Mini LED technology, which combines quantum dot color and mini-LED backlighting. The display includes more than 512 local dimming zones and a high native contrast ratio. TCL has also used HVA panel technology to improve viewing angles and reduce glare.

TCL equips all Q6C models with an ONKYO 2.1 channel sound system that supports Dolby Atmos. This setup delivers wide and immersive audio, especially for movies and gaming.

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The TVs run on the Google TV platform. Users can access popular apps such as Netflix, Amazon Prime Video, Sony Liv, TCL Channel, and YouTube. TCL includes a voice remote with dedicated buttons for each platform. The TVs support dual-band Wi-Fi, Bluetooth 5.0, four HDMI 2.1 ports (one with eARC), one USB 3.0 port, Ethernet, AV input, and digital audio out.

TCL Q6C Premium QD-Mini LED TV

TCL has powered the Q6C series with a 64-bit quad-core AIPQ Pro processor. Each model comes with 3GB of RAM and 32GB of internal storage. TCL also includes AI-based features such as AI-Scene, AI-Contrast, AI-Color, AI-Motion, AI-HDR, and AI-Clarity. These features adjust image quality based on content in real time.

TCL has targeted gamers with features such as AMD FreeSync Premium Pro. The TV automatically adjusts the refresh rate to match the game frame rate. TCL also includes Auto Low Latency Mode (ALLM) and Motion Estimation Motion Compensation (MEMC) for smoother gameplay and lower input lag.

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The pricing for the Q6C series starts at ₹51,990 for the 55-inch model. The 65-inch model costs ₹70,990, while the 75-inch variant is priced at ₹1,14,990. TCL has made these TVs available through Amazon.in and its official online store.

In related news, TCL is set to launch the C7K QD-Mini LED TV soon in the Philippines.

(Via)

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TCL C7K QD-Mini LED TV Arriving Soon in the Philippines

TCL C7K Premium QD-Mini LED TV

TCL is preparing to launch its new Premium C7K QD-Mini LED TV in the Philippines. The television has already rolled out in markets such as the UK, Europe, and Australia. Authorized TCL dealers in the Philippines are expected to begin offering the model soon, although pricing and exact availability are still unconfirmed.

The TCL C7K features QD-Mini LED technology, which improves lighting control and color precision. The 55-inch variant comes with a 4K Ultra HD resolution of 3840 x 2160 pixels. TCL uses a CrystGlow HVA panel in this model, along with a 144Hz refresh rate and support for HDR formats including Dolby Vision and HDR10+.

The display supports up to 2048 local dimming zones and reaches a peak brightness of 2600 nits. The contrast ratio is listed at 26,000,000:1. These features aim to enhance both dark and bright scenes, making the TV suitable for a wide range of content types.

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TCL includes its AiPQ Pro Processor in the C7K to handle content optimization and upscaling. For audio, the TV uses an ONKYO 4.2.2-channel sound system. It also supports Dolby Atmos to deliver multi-directional audio without requiring external speakers.

TCL C7K Premium QD-Mini LED TV

The TV runs on Google TV, providing access to major streaming platforms such as Netflix, Prime Video, YouTube, and Disney+. It supports hands-free voice control through Google Assistant. TCL also includes compatibility with Amazon Alexa and Apple AirPlay.

In terms of connectivity, it includes four HDMI ports, with one supporting HDMI 2.1 and eARC, two USB ports, Wi-Fi, Bluetooth, and Ethernet. The design uses an ultra-slim metallic frame and supports VESA wall mounting.

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The C7K series is available in a range of sizes from 50 inches to 115 inches. UK pricing for the 50-inch version starts at £799, while the largest model sells for up to £12,999. In Europe, the starting price for the 50-inch model is €899. TCL has not yet announced the official pricing for the Philippine market.

In related news, TCL recently unveiled the new QM8K TV. Know what sets it apart and why it’s positioned as a flagship offering.

(Via)

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