News
TCL Just Banked $644M in Display Profits And It’s Only Halfway Through 2025

TCL Technology expects its semiconductor display business to post a net profit of 4.6 billion yuan (~$644 million) for the first half of 2025, marking a year-on-year increase of more than 70%. This performance highlights TCL’s strong position in a recovering panel market.
Other manufacturers are also reporting positive projections. Rainbow Display forecasts a net profit between 410 million and 480 million yuan ($57 million–$67 million), while Shenzhen Tianma anticipates a 10% rise in H1 revenue and over 138% growth in net profit, signaling a return to profitability. BOE has not yet released its H1 guidance, but its Q1 net profit rose 64% to 1.6 billion yuan ($224 million), pointing to a potentially strong half-year result.
Analysts note that the panel industry has been on a steady path to recovery over the past two years. Major players with advanced production lines and broad product portfolios have maintained strong financial stability. TCL’s recent acquisitions, LG Display’s Guangzhou plant, and a 21.53% stake in Shenzhen Huaxing Semiconductor, further strengthened its position. The company consolidated the Guangzhou plant in Q2 and will consolidate Huaxing from July 1.
Industry consolidation continues to reshape the market. BOE acquired a 30% stake in Rainbow Display, and Innolux recently shut down its 5.5-generation line. Analysts believe these moves reflect a shift toward higher concentration and more efficient resource allocation.
They also expect panel prices to remain relatively stable, with utilization rates now part of more mature production strategies. DSCC projects prices will stay at profitable levels, while Omdia data shows panel makers averaged 83% utilization in Q1 and are likely to maintain 75-80% rates through August.
On the demand side, upcoming government trade-in subsidies and new product launches in the fall may drive panel shipments and pricing. Analysts expect second-half profits to match or exceed first-half results, with TCL likely to continue leading the sector in both scale and year-on-year growth.
In related news, Xiaomi and TCL have taken a major step toward challenging Samsung’s OLED dominance, while TCL CSOT is reportedly planning to launch its first OLED monitor panel in 2026.
(Via)
News
TCL PlayCube portable projector launched with Google TV, 66Wh battery & cube-inspired design

TCL has launched the PlayCube, a portable projector shaped like a cube and inspired by the Rubik’s Cube. The projector was showcased earlier this year at CES. The compact device measures 5.9 x 3.8 x 3.8 inches, weighs 1.3kg, and is designed for easy use at home or outdoors.
TCL PlayCube Specifications
The PlayCube uses a TI 0.33-inch DMD chip that TCL says delivers 103 percent more pixels than smaller 0.23-inch chips. It supports native 1080p resolution with 4K playback and covers 124 percent of the REC.709 color gamut. The projector reaches 750 ISO lumens of brightness, making it suitable for different lighting conditions.
TCL includes its ImmersiColor technology for improved contrast and depth. It integrates an Osram three-color LED light source that simulates natural sunlight for softer visuals. The device supports projection sizes ranging from 30 to 150 inches and comes with automatic focus, keystone correction, and obstacle avoidance for easier setup and clearer viewing.

Credit: TCL
The cube design allows 90-degree rotation for angle adjustments without a stand or mount. It comes with a 66Wh battery that powers up to three hours of playback. TCL claims that a 30-minute charge provides an extra hour of use, making it convenient for quick viewing sessions.
The PlayCube runs Google TV, so users do not need an external dongle. It comes with official Netflix certification, pre-installed apps, and Google Cast support for streaming from phones or tablets. Google Assistant enables hands-free voice control, and the projector can also control connected smart home devices.
The PlayCube has a 5W speaker with Dolby Digital Plus and EQ modes tuned for movies, music, and sports. TCL uses a copper heat pipe system to improve thermal performance, which it claims is 50 percent more efficient than rivals. The projector operates at 26dB or lower, keeping fan noise to a minimum.

Credit: TCL
Price and Availability
The TCL PlayCube is available in the United States for $799. Details on European availability are expected later. TCL is marketing it as a portable option for home theaters, gaming, and outdoor movie nights.
In related news, TCL has launched the Movetime MT48 Kids smartwatch with advanced GPS and safety features, along with the QM9K QD-Mini LED TV powered by Gemini AI.
(Source)
News
TCL launches Movetime MT48 Kids smartwatch with advanced GPS and kid-safe features

TCL has announced the Movetime MT48, a kids’ smartwatch designed to enhance safety, connectivity, and creativity. The device features L1+L5 dual-band GPS for high-precision location tracking, updating every second. Parents can set custom safe zones and receive real-time alerts if their child steps outside those boundaries. The smartwatch also supports popular third-party navigation apps for added convenience.
TCL Movetime MT48 Specifications
The Movetime MT48 supports 4G video calling, VoLTE voice calls, voice messages, SMS, and media sharing. An emergency SOS button lets kids instantly share their live location with parents during critical situations. TCL has equipped the watch with a 900mAh battery, delivering up to 2.5 days of regular use or up to 7 days on standby. It carries IP68 and 2ATM water resistance, making it suitable for swimming and outdoor play.
Parents can use the TCL Connect App to activate School Time Mode, which disables games, the camera, group chats, and notifications during school hours while keeping emergency features active. The app also allows scheduling of alarms, reminders, and daily routines to build healthy digital habits.

Credit: TCL
For creative engagement, the Movetime MT48 includes motion-responsive watch faces, a step tracker, and AI tools for generating fun images and guessing games. Kids can add friends by shaking their watches together, though parental approval is required to activate this feature.
The watch is powered by a Unisoc W377 chipset with a proprietary operating system, 512MB ROM, 4GB RAM, and a 1.68-inch TFT display. It is available in four colors: Galactic Blue, Cosmic Pink, Lunar Cream, and Nebula Grey.
Pricing and Availability
TCL will launch the Movetime MT48 in Germany, the UK, Spain, Italy, and France starting late October at a retail price of €150. The smartwatch meets all applicable European safety and privacy standards. TCL also unveiled the NxtPaper 5G Junior smartphone, which features eye-care display technology and a Digital Detox Mode tailored for young users.
In related news, TCL has recently launched the QM9K QD-Mini LED TV, which comes equipped with the Gemini AI.
(Source)
News
TCL QM9K QD-Mini LED TV launched with Gemini AI

TCL has launched the QM9K QD-Mini LED TV series as its new flagship lineup. It features brightness upgrades, advanced dimming precision, and integrated AI. The series builds on last year’s QM8K and comes as the first Google TV range to include Google Gemini.
TCL QM9K Specifications
The QM9K comes in sizes ranging from 65 to 98 inches. It equips TCL’s Halo Control System, which manages up to 6,000 local dimming zones and delivers peak HDR brightness of 6,500 nits. TCL claims this results in 30% higher brightness and 57% more dimming zones compared to the QM8K. It sports a CrystGlow WHVA panel with a ZeroBorder design that provides wider viewing angles, vivid colors, and reduced blooming in high-contrast scenes.
The smart features receive a major upgrade. It comes with Google Gemini running natively, enabling conversational voice queries, contextual search, and follow-up questions. It equips an mmWave presence sensor that can wake the TV, adjust modes, or show screensavers when someone enters the room. It also features far-field microphones and a backlit voice remote for both hands-free and push-to-talk commands.

Credit: TCL
The QM9K also focuses on gaming performance. It features a native 144Hz refresh rate and Game Accelerator 288, which supports up to 288Hz variable refresh rates in certain scenarios. It comes with AMD FreeSync Premium Pro, Auto Low Latency Mode, and TCL’s Game Bar for real-time adjustments. It also supports Motion Rate 480 with MEMC technology, which is included to improve clarity in fast-moving content.
The audio system comes tuned by Bang & Olufsen and features Dolby Atmos along with Flex Connect support for flexible speaker setups. Connectivity includes four HDMI 2.1 ports with eARC, Wi-Fi 6, Bluetooth 5.4, Chromecast, and Apple AirPlay 2. It also works with Alexa, Google Assistant, and Apple HomeKit.
Pricing and Availability
The TCL QM9K series will be available later this month at Best Buy and regional retailers in sizes from 65 to 98 inches.
In related news, TCL has recently launched the NxtPaper 60 Ultra with a 7.2-inch eye-care display, AI features, and a Dimensity 7400 chip, while the NxtPaper 5G Junior debuts as a kid-focused phone with built-in eye protection and parental controls.
(TCL)