News
TCL Holds Steady as China’s TV Market Sees First Decline in Seven Months
In April 2025, the Chinese TV market saw its first year-on-year decline in shipments in seven months, with total units falling 4.3% to 2.365 million, according to data from RUNTO Technology. The dip follows months of growth spurred by a national subsidy policy introduced last October. Shipments also declined 8.0% from March, indicating a broader slowdown in consumer demand.
Amid this shift, TCL continues to maintain a steady presence both in the domestic and global markets. Together with Hisense and Skyworth, TCL contributed to a combined total of 1.41 million units shipped in April, representing 59.6% of the market share for the top three domestic brands. This reflects a relatively stable performance compared to the broader market decline.
In contrast, Xiaomi recorded a 2.2% year-on-year growth in April shipments, reaching approximately 460,000 units and capturing 19.5% of the market. While Xiaomi holds a firm second place domestically, TCL’s focus remains increasingly global.
According to industry research firm Omdia, TCL led in several global TV segments in 2024. The brand ranked first in three categories: 85-inch and larger TVs (22.1% global share), Mini LED TVs (28.8% share), and Google TVs, where it has held the top spot for four consecutive years. These results suggest continued consumer interest in larger, high-performance displays.
TCL’s product strategy has emphasized advanced technologies, including Mini LED backlighting and quantum dot displays. New models like the Thunderbird Crane 7 Pro, with a peak brightness of 4200 nits, reflect that direction.
As foreign brands like Samsung, Sony, and Philips face shipment pressures in China, and as competition from Xiaomi and Hisense remains tight, TCL’s dual focus on innovation and global scale may offer resilience in a cooling market.
In related news, TCL CSOT has unveiled the world’s first inkjet-printed OLED smartphone panel and introduced new Micro LED technology at SID 2025.
(Source)
News
TCL Introduces Filmmaker Mode to 2025 Mini LED TV Models
TCL will introduce Filmmaker Mode to its Mini LED, LCD TVs for the first time in 2025. The mode, originally developed by Hollywood studios and industry groups in 2019, is intended to preserve the director’s creative intent by disabling motion smoothing and maintaining accurate color, contrast, and frame rate in both SDR and HDR formats.
Filmmaker Mode will be available on several TCL models launching this year, including the C6K, C7K, C8K, C9K, and X11K in Europe, and the QM6K, QM7K, QM8K, and X11K in North America. These TVs feature a range of Mini LED backlight configurations and brightness levels, with Google TV 12.0 as the operating system.
Although the new mode resembles the existing Movie or Cinema presets found on many TVs, it uses a standardized label that is intended to make it easier for viewers to select a consistent and accurate picture mode across different brands and models. TCL says the traditional Movie mode will still be available for use in brighter environments.
Automatic switching into Filmmaker Mode will be supported on compatible streaming services, such as Prime Video. TCL has also confirmed that a firmware update scheduled for the second half of 2025 will expand Filmmaker Mode support to include Dolby Vision content. This could potentially replace the current Dolby Vision Dark mode, although a final decision has not yet been made.
TCL has not confirmed whether Filmmaker Mode will come to any 2024 models, but it has not ruled out the option.
The 2025 lineup featuring Filmmaker Mode is beginning to roll out across markets, offering a new viewing option for those looking for image settings aligned with industry recommendations.
In related news, trade negotiations have helped stabilize the display market even as TV sales decline in China, with TCL holding its market position.
(Via)
News
Trade Talks Ease Tensions as Display Panel Industry Sees Stable Growth; TCL Positioned to Benefit
Recent progress in China-US trade negotiations has eased a major short-term risk for the global consumer electronics supply chain. The display panel industry, which faced significant pressure from geopolitical uncertainty, is now showing signs of stability. Analysts expect the sector to return to a steady growth trajectory, supported by improved inventory levels and a shift toward demand-driven production. Major panel makers, including TCL, are expected to maintain strong profitability through the second quarter and beyond.=
In the first quarter of 2025, overseas policy support and Chinese subsidies drove a wave of restocking by set manufacturers. According to RUNTO Technology, global shipments of large-size LCD TV panels reached 63 million units, up 11.5% year-on-year and 4.8% quarter-on-quarter. Shipment area also rose 13.8% compared to last year. Panel prices increased by about $2 across most sizes.
Concerns about a possible slowdown in Q2 have eased. Sigmaintell Consulting estimates that procurement from the world’s top nine TV brands will decline just 2.4% in the second quarter, suggesting stable demand. Supply-side producers have responded with careful capacity management. TrendForce reports that industry utilization in May dropped by 6% to 7%, reaching around 80%. This adjustment has helped stabilize panel prices. Average prices for 55-inch and 65-inch TV panels remain unchanged at $127 and $177, the highest since the fourth quarter of last year.
TCL expects the current industry trends to support better results in 2025. The company recently highlighted long-term supply-demand improvements during its investor briefing. It projected higher average utilization and pricing levels compared to last year. TCL is also finalizing the full integration of LG Display’s Guangzhou assets in Q2. In addition, its planned acquisition of minority stakes in CSOT’s t6 and t7 Gen-11 lines is expected to enhance profitability.
While trade risks still exist, market experts believe their direct impact on the panel industry may be limited. TCL’s global presence and production scale continue to strengthen its position as demand stabilizes.
In related news, TCL CSOT has unveiled the world’s first inkjet-printed OLED smartphone panel and introduced new Micro LED technology at SID 2025.
(Source)
News
TCL CSOT showcases world-first IJP OLED smartphone panel, new Micro LED tech at SID 2025
As expected, TCL CSOT has made a major impact at SID Display Week 2025 in the United States, unveiling a wide range of next-generation display technologies across OLED, Mini LED, and Micro LED categories. The company showcased several world-first products and claimed a significant lead in the commercialization of Ink Jet Printed (IJP) OLED technology.
TCL CSOT confirmed that its 21.6-inch 4K professional IJP OLED display entered mass production in November 2024. The company is now expanding its IJP OLED portfolio across a wide size range, from 6.5-inch smartphone screens to 65-inch TVs. TCL CSOT said it is the first company to achieve full-scenario IJP OLED coverage using a single technology platform.
The lineup includes the world’s first 6.5-inch IJP OLED smartphone panel with a Real RGB pixel layout, a 14-inch IJP OLED tablet display with 99% DCI-P3 coverage, and a 14-inch oxide-based IJP OLED laptop panel with 2.8K resolution and improved power efficiency. TCL CSOT also displayed a 27-inch 4K 120Hz IJP OLED monitor and a 65-inch IJP OLED TV.
In the Micro LED segment, TCL CSOT showed the world’s smallest silicon-based Micro LED display, measuring just 0.05 inches with 5080 PPI and over 4 million nits peak brightness. The company also presented a 219-inch 36:9 modular MLED display with a million-to-one contrast ratio and support for large-scale installations. For automotive applications, TCL CSOT introduced a 14.3-inch Micro LED PHUD display with over 45,000 nits brightness and high visibility under strong ambient light.
The company brought attention to eye-friendly display technology by unveiling the world’s first 12.1-inch tablet screen with natural-spectrum lighting. This panel mimics sunlight composition to support circadian rhythms and reduce eye strain. It also maintains a thin and lightweight design.
TCL CSOT revealed an 85-inch ultra-low-power art TV that meets EU A-level energy efficiency standards. The TV uses IGZO backplanes, high-transmittance materials, and optimized backlight algorithms to reduce power consumption while maintaining high image quality.
The company also demonstrated a 14.5-inch LTPO laptop screen with support for refresh rates between 0.3Hz and 120Hz. TCL CSOT claimed this panel delivers the lowest power consumption in its category and enables up to 24 hours of battery life for laptops.
Other innovations included a dual-curved 23.6-inch spliced display with ultra-narrow bezels, a transparent 8.42-inch Micro LED display with 5000 nits brightness and smart interaction features, and the world’s first under-display camera OLED panel for laptops with a 4K resolution and a 98% screen-to-body ratio.
TCL CSOT presented all these advancements under its APEX platform, which focuses on visual quality, power efficiency, eye comfort, and innovative design. The company stated that it invests 6.5% of its annual revenue into R&D, more than double the industry average.
Through these product reveals, TCL CSOT aims to strengthen its position as a global leader in display technology and accelerate the commercial adoption of IJP OLED and Micro LED displays.
In related news, TCL supports Alcatel’s return to the Indian market with the launch of the V3 Ultra 5G, manufactured locally by NxtCell.