News
TCL True Energy Saving SE Air Conditioner Hits 400,000 Units with Zero Complaints
TCL has announced that its True Energy Saving SE Air Conditioner has surpassed 400,000 units in China in cumulative sales without receiving a single negative review. The company says this figure represents a shift in how smart cooling products are evaluated, less about marketing claims and more about consistent delivery on performance, energy efficiency, and air quality. In an industry often criticized for uneven service and product lifespan, TCL’s SE series sets a new reference point by focusing on core user concerns: electricity savings, comfort, and reliable operation.
The SE air conditioner runs on TCL’s proprietary AI Energy Saving 2.0 technology. The system uses built-in data modeling to automatically adjust compressor and fan speeds based on room conditions. TCL says this helps the unit consume less power without requiring user intervention. The air conditioner exceeds China’s new Grade 1 efficiency standard and can save up to 217 KW/H of electricity annually. The energy savings come from a combination of intelligent operation, dual DC inverter systems, and an electronic expansion valve that maintains precise temperature control.
The unit reaches a target temperature faster than many standard models. It can cool a room to 18°C in 30 seconds and heat it to 40°C in 60 seconds. TCL credits the performance to a redesigned airflow system, which includes a large variable-pitch cross-flow fan and an optimized air duct design. This setup helps the SE series handle rapid shifts in climate control, which is useful for homes in regions with fluctuating temperatures.
The model also includes TCL’s fifth-generation 58°C high-temperature self-cleaning function. The system heats the evaporator and internal surfaces to eliminate moisture and reduce bacterial buildup. TCL says this cleaning cycle covers both the indoor and outdoor units. The air conditioner also operates quietly, with a noise level as low as 18 dB under certain conditions. This supports nighttime use without causing sleep disruption.
The SE series is built in fully automated TCL manufacturing centers. These facilities use a network of 31 industrial robots to manage assembly, testing, and packaging. The company says one air conditioner rolls off the production line every eight seconds. Quality control is managed by a three-level AI-driven inspection system that includes imaging-based visual checks and leak testing. TCL estimates that its automated quality control achieves eight times the accuracy of manual inspections.
TCL supports the product with same-day delivery and installation in key regions. The company works with logistics partners to handle high-rise and complex installations using certified technicians. This approach is intended to address common complaints in the air conditioner category, where service quality often varies.
At CES 2025, TCL also introduced new models that expand its smart cooling lineup. These include updates to the FreshIN series, which now feature radar-based human detection, smart sleep mode adjustments, and multi-stage air filtration. TCL continues to position itself as a technology-focused brand in the air conditioning market, with an emphasis on automation, energy savings, and intelligent sensing. The SE series remains central to that strategy, combining tested hardware with software designed to adapt to real-world conditions.
In related news, TCL has introduced its flagship 2025 QD-Mini LED TVs in the UAE, aiming to expand in the premium large-screen segment. Meanwhile, in the US, TCL has launched the FLIP 4 5G feature phone priced at $79.99, featuring dual displays, 5G support, and up to 40 hours of talk time.
(Via)
News
TCL launches NXTPAPER 11 Gen 2 with 11″ eye-friendly display & 8000mAh battery
TCL has launched the NXTPAPER 11 Gen 2, a tablet built to combine the comfort of paper-like reading (know more about NXTPAPER tech here) with the full experience of Android. It targets users who want entertainment, productivity, and endurance in one device.
TCL NXTPAPER 11 Gen 2 Specifications
The NXTPAPER 11 Gen 2 features an 11-inch FHD+ NXTPAPER 4.0 display that filters 61% more blue light than a standard LCD. It comes with a dedicated NXTPAPER button that switches between Ink Paper mode for reading, Color Paper mode for softer visuals, and standard mode for everyday use. The screen reaches 500 nits in sunlight and supports a 60Hz refresh rate.
The tablet includes several AI features: Smart Voice Memo for transcription and summaries, Writing Assist for text generation, and Real-time Subtitles for better communication. It also features Smart Translator for text, image, and voice translation, while Circle to Search with Google enables quick visual searches.
It operates on Android 15 with a MediaTek MT8786 octa-core processor, 8GB RAM plus 8GB virtual memory expansion, and 128GB storage expandable to 1TB via microSD.
The NXTPAPER 11 Gen 2 comes with an 8000mAh battery that delivers up to 19.9 hours of video playback and up to 59 days of standby time. It supports 18W fast charging over USB-C and can reverse charge other devices.
It features dual speakers and dual microphones for streaming and video calls. The tablet sports an IP54 rating for splash and dust resistance and weighs 500 grams with a slim metal design.
Pricing and Availability
Coming to the pricing, the Wi-Fi 6 model with 6GB RAM and 64GB storage costs $269.99, while the 8GB RAM and 128GB variant is priced at $299.99. Both versions include a case and T-Pen in the box. These are now available on Amazon.
We also recently covered TCL tripling its printed OLED capacity as it invests in next-gen displays, along with an explainer on TCL Chinese Cinema and why it is widely searched.
News
TCL triples printed OLED capacity as it bets on the next wave of displays
TCL is making a bold push into the future of displays. On September 1, the company revealed through an investor relations update that it plans to triple the capacity of its printed OLED line in Wuhan. The G5.5 t12 line, which currently produces 3,000 sheets per month, will be scaled up to 9,000 as demand grows for mid-sized OLEDs used in laptops and monitors.
The move follows positive feedback from brand partners that have been co-developing printed OLED products with TCL. Unlike traditional evaporation OLEDs, printed OLED technology is designed to lower production costs and improve scalability, which makes it attractive for mainstream devices beyond premium TVs. TCL’s decision to aggressively expand this line signals confidence that the market is ready for broader adoption.
The company is not abandoning LCD either. TCL said long-term demand for large-size LCD panels remains stable and profitable. Its Guangzhou factory, acquired from LG Display and internally labeled as t11, will continue its existing product roadmap while also preparing new designs aimed at strengthening competitiveness.
Beyond OLED and LCD, TCL is also investing in the next frontier: Micro LED. In its semi-annual report published at the end of August, the company confirmed that it had completed construction of its first Micro LED production line in Suzhou during the first half of 2025. TCL refers to the technology as MLED and is planning further investment in scaling production, developing materials, and building a stronger supply chain for future Micro LED products.
TCL’s aggressive capacity expansion reflects a broader industry shift. While Samsung and LG have dominated premium display manufacturing for years, Chinese companies like TCL and BOE are rapidly closing the gap with competitive technology and aggressive pricing.
TCL is also investing $2.75B to build an 8.6G printed OLED plant in Guangzhou, targeting 45K substrates monthly by 2026. The T8 site could expand to two lines, making it one of the world’s largest OLED facilities, rivaling Samsung and BOE.
The timing couldn’t be better. Laptop and monitor manufacturers are desperately seeking OLED alternatives to reduce dependence on Korean suppliers, and TCL’s printed OLED process could offer a cost-effective solution. If the quality holds up and yields improve, TCL might just have found its ticket to the big leagues of display manufacturing.
In related news, we recently covered what TCL Chinese Cinema is and why it has been widely searched.
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Featured
What Is TCL Chinese Cinema and Why It’s Widely Searched
The TCL Chinese Theatre, often referred to as TCL Chinese Cinema, is one of Hollywood’s most famous landmarks. It opened in 1927 as Grauman’s Chinese Theatre and has since become a global symbol of cinema history. Its legacy includes historic premieres, unique Chinese-inspired architecture, and the famous Forecourt of the Stars. In recent years, the theater has also gained attention for its partnership with TCL, a Chinese electronics company.
Historical Background
Grauman’s Chinese Theatre opened on May 18, 1927, on Hollywood Boulevard in Los Angeles with the premiere of Cecil B. DeMille’s The King of Kings. Showman Sid Grauman partnered with Mary Pickford and Douglas Fairbanks to create the theater. The venue quickly became Hollywood’s premier site for movie debuts and celebrity events. It hosted the Academy Awards in 1944, 1945, and 1946, strengthening its role during Hollywood’s Golden Age.
The name and ownership changed several times over the decades. In 1973 it became Mann’s Chinese Theatre under Ted Mann’s theater chain. By the early 2000s, it returned to its original name after Mann’s chain collapsed. In 2011, Donald Kushner and Elie Samaha purchased the theater and began restoration efforts. This period set the stage for the TCL sponsorship that redefined its modern identity.
Architecture and Cultural Significance
The exterior design of the Chinese Theatre resembles a grand Chinese temple. A 90-foot bronze pagoda roof sits above massive red columns. A 30-foot carved dragon stretches across the facade, while imported Ming Dynasty guardian lions stand at the entrance. Authentic Chinese artifacts such as temple bells and wooden pagodas were integrated into the design.
The interior also featured Chinese artistry, with murals painted by Chinese-American artist Keye Luke. The building was declared a Los Angeles Historic-Cultural Monument in 1968. Restoration projects in the early 2000s uncovered original details and preserved its architectural significance.
Image Credit: Klook Travel
The Forecourt of the Stars remains the most famous element of the theater. Celebrities began leaving handprints and footprints in cement in 1927, starting with Norma Talmadge. Today, the courtyard includes imprints from stars of every era, from Marilyn Monroe to Keanu Reeves, as well as fictional characters such as Donald Duck and Star Wars droids. This tradition continues, attracting millions of visitors who see it as a living record of Hollywood history.
Modern Ownership and Branding (The TCL Era)
In 2013, the theater entered a new phase when TCL Corporation acquired naming rights in a deal worth over $5 million. The theater officially became the TCL Chinese Theatre. TCL also invested in modernization, helping transform the auditorium into the world’s largest IMAX theater by seating capacity. A 94-foot-wide screen, advanced sound systems, and digital projection technology were installed, while historic interiors were preserved.
The venue reopened in September 2013 as TCL Chinese Theatre IMAX. The partnership was renewed in 2023 for another decade, ensuring TCL’s branding will remain on Hollywood Boulevard. The collaboration gave the theater financial stability and global exposure, while TCL gained valuable cultural association with Hollywood.
Why People Search for the TCL Chinese Theatre
The TCL Chinese Theatre continues to attract global attention for several reasons. It remains a prime venue for movie premieres, drawing fans searching for event details and celebrity appearances. The site also receives about 4 million visitors annually, with tourists looking for tours, directions, and handprint viewing.
Image Credit: iventurecard
History enthusiasts frequently search for details about the theater’s origins, architectural style, and cultural impact. The naming rights deal also drives searches, as people often want to confirm whether TCL Chinese Cinema is the same as Grauman’s Chinese Theatre. The link between a Chinese electronics company and an American landmark creates ongoing curiosity.
Final Thoughts
The TCL Chinese Theatre combines nearly a century of Hollywood history with modern corporate sponsorship. Its architecture, handprint tradition, and role in film premieres ensure constant attention, while TCL’s involvement adds a global branding dimension. Whether searched as TCL Chinese Theatre or TCL Chinese Cinema, it remains one of the most recognizable and discussed landmarks in the entertainment world.
In related news, we recently covered a story on TCL vs Hisense and explored which Chinese tech giant is winning the global race.