News
TCL True Energy Saving SE Air Conditioner Hits 400,000 Units with Zero Complaints
TCL has announced that its True Energy Saving SE Air Conditioner has surpassed 400,000 units in China in cumulative sales without receiving a single negative review. The company says this figure represents a shift in how smart cooling products are evaluated, less about marketing claims and more about consistent delivery on performance, energy efficiency, and air quality. In an industry often criticized for uneven service and product lifespan, TCL’s SE series sets a new reference point by focusing on core user concerns: electricity savings, comfort, and reliable operation.
The SE air conditioner runs on TCL’s proprietary AI Energy Saving 2.0 technology. The system uses built-in data modeling to automatically adjust compressor and fan speeds based on room conditions. TCL says this helps the unit consume less power without requiring user intervention. The air conditioner exceeds China’s new Grade 1 efficiency standard and can save up to 217 KW/H of electricity annually. The energy savings come from a combination of intelligent operation, dual DC inverter systems, and an electronic expansion valve that maintains precise temperature control.
The unit reaches a target temperature faster than many standard models. It can cool a room to 18°C in 30 seconds and heat it to 40°C in 60 seconds. TCL credits the performance to a redesigned airflow system, which includes a large variable-pitch cross-flow fan and an optimized air duct design. This setup helps the SE series handle rapid shifts in climate control, which is useful for homes in regions with fluctuating temperatures.
The model also includes TCL’s fifth-generation 58°C high-temperature self-cleaning function. The system heats the evaporator and internal surfaces to eliminate moisture and reduce bacterial buildup. TCL says this cleaning cycle covers both the indoor and outdoor units. The air conditioner also operates quietly, with a noise level as low as 18 dB under certain conditions. This supports nighttime use without causing sleep disruption.
The SE series is built in fully automated TCL manufacturing centers. These facilities use a network of 31 industrial robots to manage assembly, testing, and packaging. The company says one air conditioner rolls off the production line every eight seconds. Quality control is managed by a three-level AI-driven inspection system that includes imaging-based visual checks and leak testing. TCL estimates that its automated quality control achieves eight times the accuracy of manual inspections.
TCL supports the product with same-day delivery and installation in key regions. The company works with logistics partners to handle high-rise and complex installations using certified technicians. This approach is intended to address common complaints in the air conditioner category, where service quality often varies.
At CES 2025, TCL also introduced new models that expand its smart cooling lineup. These include updates to the FreshIN series, which now feature radar-based human detection, smart sleep mode adjustments, and multi-stage air filtration. TCL continues to position itself as a technology-focused brand in the air conditioning market, with an emphasis on automation, energy savings, and intelligent sensing. The SE series remains central to that strategy, combining tested hardware with software designed to adapt to real-world conditions.
In related news, TCL has introduced its flagship 2025 QD-Mini LED TVs in the UAE, aiming to expand in the premium large-screen segment. Meanwhile, in the US, TCL has launched the FLIP 4 5G feature phone priced at $79.99, featuring dual displays, 5G support, and up to 40 hours of talk time.
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News
TCL unveils 163-inch flagship Micro LED TVs with stunning 4K and brightness
TCL has launched two new 163-inch Micro LED TVs, the Max163M and Max163M Pro, aimed at ultra-premium home theater setups. The Max163M is priced at 249,999 yuan ($36,303), while the Max163M Pro costs 349,999 yuan ($50,824).
TCL Max163M Specifications
The Max163M features a 4K Micro LED display with over 24.88 million inorganic self-emissive chips. The screen delivers pixel-level light control with a peak brightness of up to 10,000 nits. The display supports 3×22-bit+ color depth, which improves color accuracy and gradient smoothness.
TCL designed the Max163M Pro for users who want a high refresh rate. The Pro model includes a 4K 120Hz panel that supports 120Hz signal processing and MEMC motion smoothing. The TV achieves a pixel-level refresh rate of up to 3840Hz, which ensures smooth motion clarity for gaming or fast-paced content.
Both models use Micro LED technology with inorganic materials like GaN and GaP, ensuring durability and consistent picture quality over time. TCL claims the TVs will last up to 100,000 hours. The screens also include full-area light and color calibration, ensuring uniform brightness and accurate colors across the display.
TCL equipped both TVs with a new-generation SoC built on a 12nm process. The system delivers 1.6T computing power and enhances picture quality through intelligent contrast, color, and clarity optimizations. The TVs include a quad-core processor, 4GB of RAM, and 128GB of storage.
The Max163M and Max163M Pro include four HDMI 2.1 ports, along with USB 3.0 and USB 2.0 ports. TCL’s Ling Control System 3.0 provides an ad-free interface with a card-style layout for smooth multitasking.
Both TVs feature an ultra-thin, bezel-less design. TCL also offers support for a 7.1.4 channel audio system with up to 860W output, delivering an immersive sound experience.
In related news, TCL has also introduced the T7M Pro SQD-Mini LED TV with a 4K 150Hz panel and Dolby Atmos, alongside the Q9M Pro SQD-Mini LED TV featuring a 4K 150Hz display and up to 5000 nits of XDR brightness.
News
TCL T7M Pro SQD-Mini LED TV launched with 4K 150Hz panel & Dolby Atmos
TCL has launched the T7M Pro SQD-Mini LED TV in China. The new lineup starts at 6,199 yuan ($900) for the 65-inch model and goes up to 14,999 yuan ($2,178) for the 98-inch version.
TCL T7M Pro SQD-Mini LED TV Specifications
The TCL T7M Pro features the advanced SQD-Mini LED display system with 1,152 local dimming zones for precise light control and improved contrast. It offers 100% BT.2020 color gamut coverage for vibrant, accurate colors and delivers up to 2,200 nits peak brightness with Colorful XDR technology, enhancing HDR performance.
The TCL T7M Pro utilizes a Super Butterfly Wing Star panel for enhanced light filtering and RGB output, along with improved quantum dot technology for superior color purity and stability. It features native 4K resolution, a 150Hz refresh rate (upgradable to 300Hz), and advanced motion handling with MEMC and AI-based smoothing to reduce blur and ghosting.
The T7M Pro includes a 2.1.2 channel audio system designed by Onkyo. The setup features up-firing speakers, a built-in subwoofer, and support for Dolby Atmos and DTS formats. TCL claims the system provides immersive and clear sound quality.
The TV is powered by a quad-core Cortex-A73 CPU and Mali-G57 GPU. It includes 4GB of RAM and storage options of 64GB or 128GB, depending on the model. For connectivity, it includes four HDMI 2.1 ports, USB 3.0, USB 2.0, and Wi-Fi 6.
TCL has integrated the Lingkong UI 3.0, which uses AI to optimize picture and sound. The interface features smart recommendations and interaction capabilities. The T7M Pro has a slim 60mm design and supports near-flush wall mounting.
In related news, TCL has launched the Q9M Pro SQD-Mini LED TV with a 4K 150Hz display and up to 5,000 nits XDR brightness, along with the T7M Ultra SQD-Mini LED series featuring a 4K 150Hz panel and 3,000 nits XDR brightness.
News
TCL Q9M Pro SQD-Mini LED TV launched with 4K 150Hz panel, 5000 nits XDR brightness
TCL has officially launched the Q9M Pro SQD-Mini LED TV at its spring event. The new TV starts at 6,199 yuan ($900), with prices reaching up to 19,999 yuan ($2,904) for the largest model. The Q9M Pro comes in 55, 65, 75, 85, and 98-inch sizes.
TCL Q9M Pro Specifications
The Q9M Pro uses TCL’s advanced SQD-Mini LED display technology, which builds on traditional Mini LED designs. The TV includes up to 3,552 local dimming zones, allowing for precise light control and deeper contrast. It supports a full 100% BT.2020 color gamut, enabled by upgraded quantum dot materials and high-purity filters. TCL delivers a peak brightness of 5,000 nits with XDR support for enhanced HDR performance.
TCL has equipped the TV with its Butterfly Wing Starlight display panel. This panel improves contrast, viewing angles, and reflection handling. The HVA 2.0 panel technology boosts native contrast by up to five times compared to standard LCDs. The TV uses dual-layer low-reflection coatings and a wide 178-degree viewing angle to ensure consistent picture quality from all sides.
The TV supports a native 4K resolution with a 150Hz refresh rate. It allows for up to 300Hz in high frame rate modes. TCL’s TSR AI picture engine enhances lower-resolution content to near-4K quality, improving sharpness, noise reduction, and color accuracy.
The Q9M Pro comes with a 2.1.2-channel Onkyo Hi-Fi audio system. It includes upward-firing drivers and a built-in subwoofer for immersive surround sound. Connectivity options include four HDMI 2.1 ports, USB 3.0, USB 2.0, LAN, and Wi-Fi 6.
TCL has designed the TV with a slim 60mm profile and included cable management for a clean setup. The Lingkong System 3.0 powers the interface, offering AI-based features, multi-user profiles, and a no-boot-ad experience.
In related news, TCL has also introduced the T7M Ultra SQD-Mini LED TV in China, featuring a 4K 150Hz panel and up to 3000 nits XDR brightness.