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TCL True Energy Saving SE Air Conditioner Hits 400,000 Units with Zero Complaints
TCL has announced that its True Energy Saving SE Air Conditioner has surpassed 400,000 units in China in cumulative sales without receiving a single negative review. The company says this figure represents a shift in how smart cooling products are evaluated, less about marketing claims and more about consistent delivery on performance, energy efficiency, and air quality. In an industry often criticized for uneven service and product lifespan, TCL’s SE series sets a new reference point by focusing on core user concerns: electricity savings, comfort, and reliable operation.
The SE air conditioner runs on TCL’s proprietary AI Energy Saving 2.0 technology. The system uses built-in data modeling to automatically adjust compressor and fan speeds based on room conditions. TCL says this helps the unit consume less power without requiring user intervention. The air conditioner exceeds China’s new Grade 1 efficiency standard and can save up to 217 KW/H of electricity annually. The energy savings come from a combination of intelligent operation, dual DC inverter systems, and an electronic expansion valve that maintains precise temperature control.
The unit reaches a target temperature faster than many standard models. It can cool a room to 18°C in 30 seconds and heat it to 40°C in 60 seconds. TCL credits the performance to a redesigned airflow system, which includes a large variable-pitch cross-flow fan and an optimized air duct design. This setup helps the SE series handle rapid shifts in climate control, which is useful for homes in regions with fluctuating temperatures.
The model also includes TCL’s fifth-generation 58°C high-temperature self-cleaning function. The system heats the evaporator and internal surfaces to eliminate moisture and reduce bacterial buildup. TCL says this cleaning cycle covers both the indoor and outdoor units. The air conditioner also operates quietly, with a noise level as low as 18 dB under certain conditions. This supports nighttime use without causing sleep disruption.
The SE series is built in fully automated TCL manufacturing centers. These facilities use a network of 31 industrial robots to manage assembly, testing, and packaging. The company says one air conditioner rolls off the production line every eight seconds. Quality control is managed by a three-level AI-driven inspection system that includes imaging-based visual checks and leak testing. TCL estimates that its automated quality control achieves eight times the accuracy of manual inspections.
TCL supports the product with same-day delivery and installation in key regions. The company works with logistics partners to handle high-rise and complex installations using certified technicians. This approach is intended to address common complaints in the air conditioner category, where service quality often varies.
At CES 2025, TCL also introduced new models that expand its smart cooling lineup. These include updates to the FreshIN series, which now feature radar-based human detection, smart sleep mode adjustments, and multi-stage air filtration. TCL continues to position itself as a technology-focused brand in the air conditioning market, with an emphasis on automation, energy savings, and intelligent sensing. The SE series remains central to that strategy, combining tested hardware with software designed to adapt to real-world conditions.
In related news, TCL has introduced its flagship 2025 QD-Mini LED TVs in the UAE, aiming to expand in the premium large-screen segment. Meanwhile, in the US, TCL has launched the FLIP 4 5G feature phone priced at $79.99, featuring dual displays, 5G support, and up to 40 hours of talk time.
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TCL Shocks Market by Taking Over Sony Bravia TVs
Sony Corporation has announced that it will spin off its home entertainment division and form a new joint venture with TCL Electronics. The partnership gives TCL a 51 percent majority stake, while Sony retains 49 percent. The new company will take control of global operations for Sony’s television and home audio business.
The companies confirmed the agreement through a signed memorandum of understanding. They plan to finalize binding terms by the end of March 2026. The joint venture is expected to begin operations in April 2027, subject to regulatory approvals.
The new entity will handle the entire value chain, including product development, manufacturing, sales, and customer service. Products from the venture will continue to use the Sony and Bravia brand names.
Sony will contribute its picture processing technology, audio expertise, and brand value. TCL will provide its display manufacturing capabilities, global supply chain, and cost-efficient operations. TCL’s recent growth in display technology and global market share positions it to take advantage of Sony’s premium image and distribution network.
Sony CEO Kimio Maki said the partnership aims to create new customer value through combined expertise. TCL Chairperson Du Juan said the deal will allow TCL to scale further into high-end markets and optimize its operations.
Sony has been gradually moving away from consumer hardware in favor of content businesses like anime, film, music, and gaming. The company previously exited the PC and tablet markets and stopped producing Blu-ray players.
This move ends Sony’s independent control of its TV business, which began in the 1960s. The joint venture gives TCL an opportunity to strengthen its position in premium global markets while maintaining the Bravia brand’s legacy. Sony will retain visibility in the home entertainment segment without managing day-to-day hardware operations.
In related news, TCL has introduced the 5G Mobile WiFi P50 and the WiFi Router BE36 at CES 2026, while also unveiling the world’s first HDR10 AR glasses, the RayNeo Air 4 Pro.
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TCL Launches 5G Mobile WiFi P50 and WiFi Router BE36 at CES 2026
TCL is done waiting for the future of connectivity; it just launched it. At CES 2026, the company unveiled the 5G Mobile WiFi P50 and WiFi Router BE36, two devices designed to cover the entire spectrum of modern connectivity needs, from your backyard to your basement office.
The TCL 5G Mobile WiFi P50 is more than a pocketable hotspot. It’s the first 5G mmWave mobile router that also supports both fast charging and wireless charging. It packs a 5000mAh battery for up to 12 hours of portable use, doubles as a power bank, and features a 2.4-inch touchscreen for live network stats. On the connectivity side, it delivers up to 3.97Gbps via full-spectrum 5G (mmWave + Sub-6), and tri-band Wi-Fi 7 speeds topping 5.8Gbps for up to 64 devices. There’s even a Gigabit Ethernet port for times when wireless just won’t cut it.
While the P50 is built for mobility, the TCL WiFi Router BE36 is focused on home performance. It offers 3.6Gbps Wi-Fi 7 across dual bands, supports up to 512 device connections, and leverages 3T3R (2ss) antenna tech to boost range. It’s EasyMesh R6 compatible too, meaning you can deploy multiple units to blanket large homes in a seamless, zero dead-zone network.
Security hasn’t been left behind either. The BE36 includes firewall-level protection with malware filters, brute-force attack detection, and smart-home security baked in. There’s even a built-in VPN suite and a dedicated gaming acceleration mode. Rounding it off is a 2.5GE port for serious wired performance.
In related news, TCL also unveiled the RayNeo Air 4 Pro, billed as the world’s first HDR10-enabled AR glasses, alongside the NxtPaper 70 Pro tablet with a dedicated eye-care display and stylus support at CES 2026.
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TCL Unveils World’s First HDR10 AR Glasses: RayNeo Air 4 Pro at CES 2026
TCL’s RayNeo has introduced the RayNeo Air 4 Pro AR glasses at CES 2026. The device is the world’s first AR glasses to support HDR10, aiming to deliver a cinema-like viewing experience in a lightweight wearable form.
RayNeo originally launched the Air 4 Pro in China last year. The company is now taking the product global, positioning it as a new category of “head-mounted TV.” The glasses feature a 201-inch virtual display at a 6-meter distance and weigh just 76 grams. They connect to USB-C display output devices, including smartphones, tablets, laptops, and gaming consoles such as the Nintendo Switch 2.
The Air 4 Pro is powered by the custom Vision 4000 chip. The processor enables real-time video enhancements, including upscaling SDR content to HDR and converting 2D video into 3D. The glasses support HDR10 for richer contrast and more vibrant color reproduction.
For audio, RayNeo collaborated with Bang & Olufsen to design a four-speaker system. The glasses use directional sound tubes to provide immersive audio while minimizing sound leakage. The sound system has been fine-tuned by B&O’s audio engineering team.
The design focuses on comfort and portability. Adjustable nose pads and a balanced frame allow for extended use. The lightweight build makes it suitable for travel and on-the-go entertainment.
RayNeo plans to launch the Air 4 Pro globally on January 25 for $299. The price undercuts many other AR glasses in the market, making it one of the most affordable options in its class.
If you are planning to buy an AR headset right now, the Air 3s Pro is also worth considering, as it is currently on sale for $249.