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TCL Rules China’s TV Market as MOKA Leaves Rivals in the Dust

TCL C7K Premium QD-Mini LED TV

In China’s fiercely competitive television market, TCL has once again proven it’s not just playing to win, it’s playing to control the game. According to new data from research firm RUNTO Technology, TCL-branded TVs shipped over 600,000 units in May, making it the No.1 TV brand in the country for the month. But the real story lies behind the scenes. TCL’s secret weapon isn’t just its sleek Mini LED panels or aggressive pricing; it’s MOKA, its little-known but massively powerful in-house manufacturing arm.

MOKA, formally known as Moka Technology, shipped nearly 1.5 million units in May alone, marking its best month in 2025 so far. That’s not just a flex, it’s a full-on chokehold on the OEM segment. The firm now leads the professional TV OEM sector with a staggering 50% margin over its closest rival. Year-on-year, MOKA grew 7%, while monthly growth hit 13.5%. For context, that kind of momentum in hardware logistics, especially in a market flooded with volatility, isn’t just impressive, it’s strategic domination.

Runto May 2025 TV Shipments Report

Trailing behind is BOE VT, the OEM arm of panel powerhouse BOE, which made a noticeable climb to second place with over 1 million units shipped. The company jumped four spots from the previous month, an encouraging sign that it’s gaining traction. But despite this growth spurt, BOE VT still lags far behind MOKA’s crushing lead.

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Shenzhen MTC, known in the market as AMTC, remained steady in third place with roughly 900,000 units. TPV, which builds TVs for Philips and AOC, came in fourth at 850,000 units. These brands are holding their ground, but it’s increasingly clear they’re running in a race that TCL has already started lapping them in.

Konka-backed KTC and display manufacturer HKC placed fifth and sixth, with 800,000 and 670,000 units respectively. These numbers suggest solid consistency, but again, they pale next to MOKA’s towering presence.

On the lower end of the list, traditional heavyweights like Foxconn and Innolux are slipping. Foxconn managed just 340,000 units, while Innolux barely registered at 140,000. Both saw significant declines compared to last year, signaling that legacy power is no longer enough to keep pace in China’s hyperactive TV space.

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The real takeaway here? TCL isn’t just a TV brand anymore; it’s an ecosystem. And with MOKA’s muscle behind it, TCL is reshaping the rules of the OEM game, all while keeping its rivals looking over their shoulders.

(Via)

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Hisense G7 Ultra monitor unveiled with 1152-zone Mini LED, 4K 160Hz/1080p 320Hz modes

Hisense G7 Ultra

Hisense has announced the G7 Ultra gaming monitor in China, a 27-inch display designed for high-end gaming and professional content creation. The monitor will launch on September 26, with pre-orders now open across major platforms in China.

Hisense G7 Ultra Specifications

The G7 Ultra features a 4K FAST IPS panel and a 1152-zone Mini LED backlight system. This configuration enables precise brightness control and minimizes blooming. The panel reaches a peak brightness of 2000 nits and carries HDR1400 certification. Hisense has equipped the screen with its Obsidian Screen technology, which reduces reflectivity to just 1.8 percent and maintains visual clarity in bright environments.

The monitor supports two refresh rate modes. It runs at 160Hz in 4K resolution and 320Hz in 1080p mode. It also supports FreeSync Premium and achieves a 1ms GTG response time. An AM driving chip manages each dimming zone to improve contrast and detail uniformity. Hisense has also included a custom halo-control algorithm, adapted from its Mini LED TVs, to maintain consistent brightness across the panel.

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Color performance is a major focus. The G7 Ultra covers 99 percent of DCI-P3, 99 percent of sRGB, 100 percent of Adobe RGB, and 85 percent of BT.2020. The monitor achieves ΔE<2 color accuracy and includes a quantum dot film layer to enhance color vibrancy. It supports 10-bit color depth (8+FRC).

Hisense G7 Ultra

For connectivity, the G7 Ultra includes HDMI 2.1, DisplayPort 2.1, USB-C with 90W power delivery, USB-A, USB-B, and a headphone jack. The USB-C port supports KVM switching and reverse charging. The monitor also features DC dimming and blue light reduction modes.

Hisense uses a Moon Shadow Gray finish for the chassis. The stand supports height, tilt, swivel, rotation adjustments, and VESA mounting. Hisense includes a factory calibration report, multiple cables, and a three-year on-site service warranty.

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In related news, TCL has launched the world’s first SQD-Mini LED TV featuring record-setting brightness and color performance, and also introduced the Q9M RGB-Mini LED TV lineup with up to 2880 dimming zones and 2000-nit peak brightness.

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TCL SQD-Mini LED Tech Explained: New Benchmark for Mini LED Displays

TCL SQD-Mini LED

TCL SQD-Mini LED (Super Quantum Dot Mini LED) technology is the company’s most ambitious evolution of Mini LED to date. Debuting with the flagship X11L series, this new display tech is designed to overcome the limitations of conventional RGB-Mini LED systems by delivering better color accuracy, more efficient light control, and higher brightness, all while allowing for ultra-slim TV designs.

In traditional RGB-Mini LED setups, backlighting is achieved using red, green, and blue LEDs grouped together to form white light. While this allows for rich colors, it comes with downsides—namely, the potential for color bleeding, limited zone density due to complex layouts, and inconsistent performance when rendering mixed-color scenes.

SQD-Mini LED solves this by switching to a single-type blue LED light source, which passes through a high-density layer of upgraded quantum dots. These dots convert the blue light into red and green wavelengths, which are then blended to produce full-spectrum white light. The result is purer, more stable colors with minimal distortion.

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TCL SQD-Mini LED

Unlike RGB-Mini LED, which achieves only localized high color gamut (often peaking at around 97% BT.2020), TCL’s SQD-Mini LED panel delivers a true global high color gamut, reaching 100% BT.2020 across the entire screen. It maintains consistent accuracy whether the scene is monochromatic or multi-colored. Because each pixel’s color generation process remains uniform, there’s no shift or compromise during complex scenes.

This architecture also makes the backlight more compact and thermally efficient. A single chip can replace a cluster of three RGB LEDs, allowing more dimming zones within the same area. In the case of the X11L, the 98-inch version reaches 20,736 zones—an industry-leading figure. Brightness is another strong point, with peak levels hitting 10,000 nits, ideal for true HDR playback.

SQD-Mini LED also enables thinner TVs. The X11L is just 2cm thick, making it the slimmest Mini LED TV ever. In short, TCL’s SQD-Mini LED is not just a refinement of Mini LED; it’s a full-stack rethinking designed to rival OLED in color precision while surpassing it in brightness and durability.

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In related news, we recently explored TCL’s strategy to dominate the Indian TV market in 2025. Check it out as well.

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TCL Launches World’s First SQD-Mini LED TV with Record-Breaking Brightness and Color

TCL X11L TVs

TCL has launched its flagship X11L series alongside Q9M and Q10M Ultra at the 2025 Mini LED TV Autumn Launch Event in China. The company describes it as the new “king of TVs” and the first to feature its proprietary SQD-Mini LED display technology. This panel promises purer color output and higher backlight precision compared to conventional RGB-Mini LED solutions.

The X11L series is available in three sizes. The 75-inch model is priced at 19,999 yuan ($2,800), the 85-inch version costs 34,999 yuan ($4,900) and features 14,400 local dimming zones, while the top-end 98-inch model comes in at 59,999 yuan (~$8,400) and boasts 20,736 dimming zones.

TCL X11L Mini LED TV Specifications

The 98-inch variant features a 4K panel with a peak brightness of 10,000 nits. It supports HDR formats including Dolby Vision, HDR10+, HDR10, HLG, and IMAX Enhanced. The display covers 100% of the BT.2020 color gamut and delivers professional-grade color accuracy with a ΔE value of less than 0.99. TCL uses a “butterfly wing” LCD layer with low-reflection coatings to improve contrast and viewing angles while keeping the body thickness at just 2 cm.

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TCL X11L TVs

TCL has equipped the X11L with the MediaTek 9655+ chipset, paired with 4GB RAM and 128GB storage. The TV supports 4K 144Hz input through four HDMI 2.1 full-bandwidth ports. Other connectivity options include USB 3.0, USB 2.0, LAN, AV-in, RF input, and optical audio out. Wi-Fi 6 is built-in.

For audio, it uses a custom speaker system tuned by Bang & Olufsen. It includes dual woofers, a center channel, and front-firing drivers designed for clean and dynamic sound.

The X11L runs TCL’s Lingkong System 3.0, which features a clean card-style UI, no boot ads, and support for AI voice control, NAS media playback, and education tools. Each unit ships with a magnetic wall mount and tabletop stand.

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In related news, we recently explored TCL’s strategy to dominate the Indian TV market in 2025. Check it out as well.

Continue Reading