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TCL Rules China’s TV Market as MOKA Leaves Rivals in the Dust
In China’s fiercely competitive television market, TCL has once again proven it’s not just playing to win, it’s playing to control the game. According to new data from research firm RUNTO Technology, TCL-branded TVs shipped over 600,000 units in May, making it the No.1 TV brand in the country for the month. But the real story lies behind the scenes. TCL’s secret weapon isn’t just its sleek Mini LED panels or aggressive pricing; it’s MOKA, its little-known but massively powerful in-house manufacturing arm.
MOKA, formally known as Moka Technology, shipped nearly 1.5 million units in May alone, marking its best month in 2025 so far. That’s not just a flex, it’s a full-on chokehold on the OEM segment. The firm now leads the professional TV OEM sector with a staggering 50% margin over its closest rival. Year-on-year, MOKA grew 7%, while monthly growth hit 13.5%. For context, that kind of momentum in hardware logistics, especially in a market flooded with volatility, isn’t just impressive, it’s strategic domination.
Trailing behind is BOE VT, the OEM arm of panel powerhouse BOE, which made a noticeable climb to second place with over 1 million units shipped. The company jumped four spots from the previous month, an encouraging sign that it’s gaining traction. But despite this growth spurt, BOE VT still lags far behind MOKA’s crushing lead.
Shenzhen MTC, known in the market as AMTC, remained steady in third place with roughly 900,000 units. TPV, which builds TVs for Philips and AOC, came in fourth at 850,000 units. These brands are holding their ground, but it’s increasingly clear they’re running in a race that TCL has already started lapping them in.
Konka-backed KTC and display manufacturer HKC placed fifth and sixth, with 800,000 and 670,000 units respectively. These numbers suggest solid consistency, but again, they pale next to MOKA’s towering presence.
On the lower end of the list, traditional heavyweights like Foxconn and Innolux are slipping. Foxconn managed just 340,000 units, while Innolux barely registered at 140,000. Both saw significant declines compared to last year, signaling that legacy power is no longer enough to keep pace in China’s hyperactive TV space.
The real takeaway here? TCL isn’t just a TV brand anymore; it’s an ecosystem. And with MOKA’s muscle behind it, TCL is reshaping the rules of the OEM game, all while keeping its rivals looking over their shoulders.
(Via)
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TCL Launches CrystalClip Open-Ear Earbuds with Swarovski Special Edition
TCL has announced the CrystalClip, a new pair of open-ear, clip-on earbuds designed for comfort and functionality. The earbuds feature a lightweight, titanium-reinforced design that ensures durability while providing a secure and pressure-free fit. TCL is targeting users who need all-day comfort and situational awareness during activities like commuting, exercising, or traveling.
TCL CrystalClip Specifications
The CrystalClip uses 10.8mm dual-magnetic dynamic drivers to deliver clear, balanced sound. It supports 3D Spatial Audio and Bass Boost, which can be customized using the TCL HOME app. TCL has also included dual-mic ENC (Environmental Noise Cancellation) to ensure high-quality voice calls, even in busy surroundings.
TCL has equipped the earbuds with several smart features. Users can activate voice assistants like Siri or Google Assistant through customizable touch gestures. The earbuds also support real-time translation, enabling users to listen to translated audio while traveling or attending international events. They allow seamless switching between two devices and use Google Fast Pair 3.1 for quick connections with compatible Android devices.
The earbuds provide up to 8 hours of playback on a single charge and extend to 36 hours with the charging case. A 15-minute charge adds 3 hours of listening time. TCL has also ensured the earbuds are IPX4-rated for sweat and splash resistance, making them suitable for workouts and outdoor use.
TCL has released a special Swarovski edition of the CrystalClip. This version features a detachable crystal accessory shaped like a rose. Users can attach the accessory to the earbuds or use it as a decorative piece on bags, hats, or clothing.
Pricing and Availability
The standard CrystalClip earbuds will launch in February 2026 for €79. The Swarovski edition will retail for €149 and will be available starting in Q2 2026. Both versions will be released in Asia-Pacific, Europe, and North America.
In related news, TCL overtook Samsung in global TV shipments during December 2025.
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TCL overtakes Samsung in global TV shipments for December 2025
TCL has officially dethroned Samsung as the top global TV shipper for December 2025, according to Counterpoint Research’s latest data. This marks a major milestone for the Chinese electronics giant, whose shipments surged 10% year-over-year (YoY) last month, giving it a commanding 16% market share. Meanwhile, Samsung, the perennial leader, slipped to second place with a 13% share, despite an 8% YoY increase in shipments.
So, what’s behind TCL’s meteoric rise? Aggressive pricing strategies and a robust lineup of mid-range and high-end TVs, including the well-received QM8K and QM9K series, played a key role. The company also launched the budget-friendly T7 series, which was heavily discounted during the holiday season. Combined with strong performance in Asia-Pacific, China, and the Middle East, TCL’s late-year surge was enough to outpace Samsung, at least for December.
However, Samsung still holds the crown for Q4 2025 overall, shipping 2% more TVs than TCL during the period. While North and South America provided growth opportunities for Samsung, declines in Western Europe and the Middle East hurt its performance. On the flip side, Hisense, which took third place in December, saw its shipments plummet 23% YoY, highlighting significant struggles in China’s shrinking TV market.
Looking ahead, TCL’s ambitions could spell bigger trouble for Samsung. The company’s upcoming partnership with Sony’s BRAVIA brand, set to finalize in March 2026, positions TCL to make a serious play in the premium TV market, a territory that Samsung has historically dominated with its high-end OLED and 8K offerings. If TCL can successfully leverage Sony’s reputation in this space, the dynamic of the global TV market could shift dramatically.
For now, TCL’s December triumph might be temporary, but its growth trajectory is impossible to ignore. With a mix of strategic pricing, regional demand timing, and potential premium market expansion, Samsung’s top spot may no longer be as secure as it once was.
News
TCL Shocks Market by Taking Over Sony Bravia TVs
Sony Corporation has announced that it will spin off its home entertainment division and form a new joint venture with TCL Electronics. The partnership gives TCL a 51 percent majority stake, while Sony retains 49 percent. The new company will take control of global operations for Sony’s television and home audio business.
The companies confirmed the agreement through a signed memorandum of understanding. They plan to finalize binding terms by the end of March 2026. The joint venture is expected to begin operations in April 2027, subject to regulatory approvals.
The new entity will handle the entire value chain, including product development, manufacturing, sales, and customer service. Products from the venture will continue to use the Sony and Bravia brand names.
Sony will contribute its picture processing technology, audio expertise, and brand value. TCL will provide its display manufacturing capabilities, global supply chain, and cost-efficient operations. TCL’s recent growth in display technology and global market share positions it to take advantage of Sony’s premium image and distribution network.
Sony CEO Kimio Maki said the partnership aims to create new customer value through combined expertise. TCL Chairperson Du Juan said the deal will allow TCL to scale further into high-end markets and optimize its operations.
Sony has been gradually moving away from consumer hardware in favor of content businesses like anime, film, music, and gaming. The company previously exited the PC and tablet markets and stopped producing Blu-ray players.
This move ends Sony’s independent control of its TV business, which began in the 1960s. The joint venture gives TCL an opportunity to strengthen its position in premium global markets while maintaining the Bravia brand’s legacy. Sony will retain visibility in the home entertainment segment without managing day-to-day hardware operations.
In related news, TCL has introduced the 5G Mobile WiFi P50 and the WiFi Router BE36 at CES 2026, while also unveiling the world’s first HDR10 AR glasses, the RayNeo Air 4 Pro.
(Source)