Traditional AC units are energy hogs. In many homes, they account for nearly half of electricity usage. They’re also major contributors to greenhouse gas emissions, thanks to the fluorocarbon refrigerants they rely on. And if you live in a city where you can’t even crack open a window because of pollution, the irony is hard to miss, these machines designed for comfort often compromise air quality and the planet.

TCL’s T-AI system is trying to change that narrative. At its core, it’s not just another energy-saving mode. This is a suite of nine proprietary technologies woven together by an AI engine that learns, adapts, and optimizes over time. It doesn’t just react to temperature spikes, it predicts them. And it doesn’t just cool a room, it understands the rhythm of how you live in it.

The tech works through high-precision sensors and AI-powered environmental profiling, monitoring not just temperature, but humidity, occupancy, and even structural quirks in your space. TCL calls it “dual-engine synergy,” which in practical terms means the hardware and software are constantly feeding off each other to reduce unnecessary cooling cycles, fine-tune airflow, and cut energy waste without compromising comfort.

This is smart cooling with a conscience. TCL has gone a step further by baking in UVC sterilization and fresh air circulation systems into models like FreshIN 3.0 and BreezeIN 2.0, offering real-time purification that tackles both airborne bacteria and indoor air pollution. That’s a big deal for densely populated urban settings, where stale air and shared spaces can be a breeding ground for illness.

Even certification bodies are paying attention. T-AI has been independently verified by SGS, a global testing agency known for its rigorous standards. In a market where “eco-friendly” often means little more than a sticker on the box, TCL is putting real engineering behind the promise.

In related news, TCL India has renewed its brand partnership with Rohit Sharma while expanding its premium TV lineup with the launch of the Q6C QD-Mini LED series in India.

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The SE air conditioner runs on TCL’s proprietary AI Energy Saving 2.0 technology. The system uses built-in data modeling to automatically adjust compressor and fan speeds based on room conditions. TCL says this helps the unit consume less power without requiring user intervention. The air conditioner exceeds China’s new Grade 1 efficiency standard and can save up to 217 KW/H of electricity annually. The energy savings come from a combination of intelligent operation, dual DC inverter systems, and an electronic expansion valve that maintains precise temperature control.

The unit reaches a target temperature faster than many standard models. It can cool a room to 18°C in 30 seconds and heat it to 40°C in 60 seconds. TCL credits the performance to a redesigned airflow system, which includes a large variable-pitch cross-flow fan and an optimized air duct design. This setup helps the SE series handle rapid shifts in climate control, which is useful for homes in regions with fluctuating temperatures.

The model also includes TCL’s fifth-generation 58°C high-temperature self-cleaning function. The system heats the evaporator and internal surfaces to eliminate moisture and reduce bacterial buildup. TCL says this cleaning cycle covers both the indoor and outdoor units. The air conditioner also operates quietly, with a noise level as low as 18 dB under certain conditions. This supports nighttime use without causing sleep disruption.

The SE series is built in fully automated TCL manufacturing centers. These facilities use a network of 31 industrial robots to manage assembly, testing, and packaging. The company says one air conditioner rolls off the production line every eight seconds. Quality control is managed by a three-level AI-driven inspection system that includes imaging-based visual checks and leak testing. TCL estimates that its automated quality control achieves eight times the accuracy of manual inspections.

TCL supports the product with same-day delivery and installation in key regions. The company works with logistics partners to handle high-rise and complex installations using certified technicians. This approach is intended to address common complaints in the air conditioner category, where service quality often varies.

At CES 2025, TCL also introduced new models that expand its smart cooling lineup. These include updates to the FreshIN series, which now feature radar-based human detection, smart sleep mode adjustments, and multi-stage air filtration. TCL continues to position itself as a technology-focused brand in the air conditioning market, with an emphasis on automation, energy savings, and intelligent sensing. The SE series remains central to that strategy, combining tested hardware with software designed to adapt to real-world conditions.

In related news, TCL has introduced its flagship 2025 QD-Mini LED TVs in the UAE, aiming to expand in the premium large-screen segment. Meanwhile, in the US, TCL has launched the FLIP 4 5G feature phone priced at $79.99, featuring dual displays, 5G support, and up to 40 hours of talk time.

(Via)

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