The shift to bigger TVs is paying clear dividends. Shipments of 65-inch and larger models rose 33% compared to a year ago, now accounting for nearly 28% of TCL’s total TV sales. The average TV size grew to 53.4 inches, up nearly two inches year-over-year. But it’s not just about size, TCL’s focus on premium tech like Mini LED is starting to show real results. Shipments of its Mini LED TVs soared by a massive 233% year-over-year, with these advanced models now making up 8.8% of TCL’s global TV sales.

In China, TCL’s home market, domestic shipments rose 10.8%, with even sharper gains in the large-screen and Mini LED categories. Internationally, the company capitalized on its recent partnership with the Olympics to boost brand presence, notching a solid 11.6% shipment growth overseas. Performance was particularly strong in Europe, emerging markets, and Australia, where TCL now claims the top spot in TV sales.

There was a minor speed bump in North America, where overall shipments dipped 3.8% as TCL shifted its strategy toward higher-end channels. Still, sales of 75-inch and larger TVs in the region soared 79%, showing the pivot is beginning to pay off.

TCL’s stock rallied 5.8% in Hong Kong trading following the report, and the company’s shares have surged roughly 50% year-to-date. With a clear focus on bigger, better displays and a growing global footprint, TCL seems determined to move beyond just being a value brand and step firmly into the premium conversation.

In related news, TCL has launched the Q51K 4K QLED TVs with Dolby Atmos and Google TV in the US, while TCL Solar has officially debuted in South Korea, marking its entry into the renewable energy market.

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The numbers speak for themselves. TCL captured a commanding 22.1% share of global shipments for 85-inch and larger TVs last year, outperforming its rivals in the ultra-large category. In the red-hot Mini LED space, it did even better, locking down the No. 1 spot with a 28.8% market share. And when it comes to Google TVs, TCL isn’t just leading, it’s been number one for four straight years, from 2021 through 2024.

TCL claims the global top spot in three key TV categories

This triple win isn’t a fluke. It mirrors a bigger industry shift where consumers, spending more time at home, are craving bigger, brighter, and smarter screens. Omdia projects that shipments of 80-inch and larger TVs will grow by 35% year over year, taking up 7% of the display market in 2025 and on track to hit 11% by 2030. Meanwhile, Mini LED TVs are expected to reach 9.3 million units shipped by next year.

TCL’s been playing the long game here. It introduced the world’s first Mini LED TV in 2019 and hasn’t slowed down since. Today, its Mini LED lineup boasts ultra-high peak brightness, deep contrast, wide color gamuts, and exceptional longevity, all wrapped in massive screen sizes.

Add to that a tight integration with Google TV, and TCL is shaping up to be more than just a display brand. It’s building a full-stack smart entertainment ecosystem, blending cutting-edge visuals with personalized, AI-driven content. And judging by these numbers, consumers are very much on board.

To keep that momentum going, TCL is doubling down on the high-end segment in its home market. The company recently rolled out several new Mini LED models in China, headlined by the Thunderbird Crane 7 Pro QD-Mini LED TV (2025). This flagship pushes the envelope with an eye-searing 4200 nits of peak brightness, 144Hz refresh rate, and advanced quantum dot tech for richer, more lifelike colors.

It doesn’t stop there. TCL also launched the Crane 6 Ultra and Crane 6 Pro Mini LED TVs for 2025, both designed to deliver finely tuned backlight control and smooth motion performance across a range of content, from high-speed gaming to cinematic HDR viewing. These additions underscore TCL’s ambition to lead not just in volume, but in next-gen visual innovation.

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