report – TCL Central https://www.tclcentral.com Your Trusted Source for All Things TCL Fri, 22 Aug 2025 11:34:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.2 https://www.tclcentral.com/wp-content/uploads/2025/04/TCLCentral-Icon-80x80.png report – TCL Central https://www.tclcentral.com 32 32 TCL Mini LED TV Shipments Jump 176% as Profit Climbs in H1 2025 https://www.tclcentral.com/tcl-electronics-h1-2025-financial-results/ https://www.tclcentral.com/tcl-electronics-h1-2025-financial-results/#respond Fri, 22 Aug 2025 11:34:40 +0000 https://www.tclcentral.com/?p=1086 As expected, TCL Electronics has posted strong financial results for the first half of 2025. Revenue rose 20.4% year-on-year to HK$54.78 billion ($7.12 billion), while profit after tax jumped 60.5% to HK$1.05 billion ($136.5 million). Adjusted profit attributable to shareholders climbed 62% to HK$1.06 billion ($137.8 million), reflecting solid growth across the company’s core and […]

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As expected, TCL Electronics has posted strong financial results for the first half of 2025. Revenue rose 20.4% year-on-year to HK$54.78 billion ($7.12 billion), while profit after tax jumped 60.5% to HK$1.05 billion ($136.5 million). Adjusted profit attributable to shareholders climbed 62% to HK$1.06 billion ($137.8 million), reflecting solid growth across the company’s core and innovative businesses.

TV Business Gains Strength

TCL shipped 13.46 million TVs globally in the first six months of 2025, an increase of 7.6% compared with last year. Mini LED TVs drove much of that growth. Shipments of these premium models surged 176.1% to 1.37 million units, securing TCL’s top global position in the category. Large-sized display revenue grew 9.4% to HK$28.35 billion ($3.69 billion), with gross margin improving to 15.9%.

In China, the government’s “trade-in” policy lifted demand for mid-to-high-end TVs. TCL’s branded TV shipments rose 10.2%, and Mini LED shipments climbed 154.2%. Revenue in the market increased 4.4% to HK$8.72 billion ($1.13 billion), while gross profit margin improved to 19.4%. Internationally, TCL benefited from its manufacturing bases across China, Vietnam, Mexico, Brazil, Poland, and Pakistan. Global TV shipments outside China rose 8.7%, with Mini LED shipments nearly tripling.

TCL brand

Internet and Innovative Businesses Expand

TCL’s internet ecosystem business generated HK$1.46 billion ($189.8 million) in revenue, up 20.3% year-on-year. Partnerships with Google, Roku, and Netflix supported overseas expansion. TCL Channel reached 39.3 million users worldwide, strengthening the company’s streaming presence.

The innovative business segment delivered even faster growth. Revenue rose 42.4% to HK$19.88 billion ($2.58 billion). The photovoltaic unit more than doubled revenue to HK$11.14 billion ($1.45 billion), reflecting strong adoption of solar solutions in industrial, commercial, and rural markets. TCL also expanded in consumer innovation. RayNeo smart glasses led China’s XR category during the 618 Shopping Festival, while the AiMe AI companion robot drew attention at CES earlier this year.

Outlook

TCL plans to continue its “Mid-to-High-End + Globalisation” strategy. The company will invest further in R&D, expand its supply chain efficiency, and push digital transformation to sustain growth.

The results underline TCL’s evolution from a mass-market TV maker into a diversified technology brand with strong positions in premium displays, internet ecosystems, renewable energy, and AI-driven consumer electronics.

In related news, the TCL 60 Ultra Nxtpaper has surfaced on a retail site with full specifications and images, while TCL has also introduced a new washing machine priced lower than a budget smartphone.

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Global Smart Glasses Market Jumps 110% in H1 2025, Meta Dominates While TCL Gains Ground https://www.tclcentral.com/global-smart-glasses-market-jumps-110-in-h1-2025-meta-dominates-while-tcl-gains-ground/ https://www.tclcentral.com/global-smart-glasses-market-jumps-110-in-h1-2025-meta-dominates-while-tcl-gains-ground/#respond Tue, 12 Aug 2025 10:06:49 +0000 https://www.tclcentral.com/?p=1058 Global smart glasses shipments grew 110% year-on-year in the first half of 2025, according to Counterpoint Research’s Global Smart Glasses Shipment Tracker. Strong demand for Ray-Ban Meta AI Glasses and the entry of new brands such as Xiaomi and Thunderbird Technology (TCL RayNeo) drove the increase. AI-enabled smart glasses accounted for 78% of total shipments […]

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Global smart glasses shipments grew 110% year-on-year in the first half of 2025, according to Counterpoint Research’s Global Smart Glasses Shipment Tracker. Strong demand for Ray-Ban Meta AI Glasses and the entry of new brands such as Xiaomi and Thunderbird Technology (TCL RayNeo) drove the increase.

AI-enabled smart glasses accounted for 78% of total shipments in H1 2025, up from 46% in the same period last year and 66% in the second half of 2024. Meta dominated this segment. Shipments of the Ray-Ban Meta AI Glasses rose more than 200% year-on-year, pushing Meta’s global market share to 73%. Luxottica, Meta’s manufacturing and retail partner, increased production capacity, introduced new styles, and expanded retail sales through its network, including Ray-Ban stores, Sunglass Hut, and LensCrafters.

TCL, through its Thunderbird Technology brand, continued to strengthen its position in the AI smart glasses segment with the RayNeo V3 series. The company leveraged its display expertise to deliver high-quality optics and integrated AI features, securing a competitive spot in the Chinese market and expanding into select overseas regions. Counterpoint notes that TCL’s experience in consumer electronics and global retail partnerships could help it scale further as the segment grows.

Xiaomi’s first AI Glasses became the fourth best-selling model worldwide and the third best-selling in the AI segment despite launching only a week before the end of the period. Strong support from Chinese consumers and Xiaomi’s fan base contributed to its rapid sales. Counterpoint expects Xiaomi to improve performance through software and OTA updates in the coming months.

Meta Glasses

Image Credit: LiveNOW from FOX

Traditional smart audio glasses from brands such as Huawei, Amazon, and Xiaomi’s Mijia saw declining shipments. Counterpoint attributes this to growing demand for AI glasses with features such as real-time translation, object recognition, and photo and video capture. Alibaba’s Quark AI Glasses are currently testing payment features to reduce reliance on smartphones for outdoor transactions.

Qualcomm introduced the AR 1+ Gen 1 smart glasses SoC, which is 26% smaller and 7% more power-efficient than its predecessor. Several Chinese chipmakers, including Allwinner Technology, entered the market with processors aimed at more affordable models.

Counterpoint now forecasts the global smart glasses market to grow at a compound annual growth rate of over 60% between 2024 and 2029. The firm expects new products from Meta, Alibaba, and other players in the second half of 2025, with Apple also reported to be developing its first AI glasses.

In related news, TCL and Hisense drive growth in global TV shipments as Mini LED adoption accelerates, while TCL CSOT prepares to announce a Gen-8 inkjet OLED investment after reaching the 350 PPI milestone.

(Via)

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TCL and Hisense Lead Growth in Global TV Shipments, Mini LED Technology Gains Traction https://www.tclcentral.com/tcl-and-hisense-saw-significant-growth-in-h1-2025-tv-shipments/ https://www.tclcentral.com/tcl-and-hisense-saw-significant-growth-in-h1-2025-tv-shipments/#respond Sun, 10 Aug 2025 16:09:24 +0000 https://www.tclcentral.com/?p=1049 The global TV market has experienced an interesting shift in the first half of 2025, according to the latest report by TrendForce, which reveals a landscape of mixed performances among top brands. The total TV shipments reached 92.5 million units, marking a modest 2% year-on-year growth, but the underlying dynamics reveal more about the challenges […]

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The global TV market has experienced an interesting shift in the first half of 2025, according to the latest report by TrendForce, which reveals a landscape of mixed performances among top brands. The total TV shipments reached 92.5 million units, marking a modest 2% year-on-year growth, but the underlying dynamics reveal more about the challenges and opportunities within the industry.

Samsung, the global TV powerhouse, has remained steady, showing flat growth. However, the real excitement is happening elsewhere, particularly with brands like TCL and Hisense, which have outpaced the market with impressive gains.

TCL saw a remarkable 12.5% year-on-year increase in shipments, a clear indication that its aggressive push in emerging display technologies and strategic global positioning is paying off. Similarly, Hisense posted a solid 7.3% growth, outperforming the broader market and strengthening its foothold in key regions.

But what’s driving this growth? The answer seems to lie in policy shifts and a surge in demand for Mini LED technology. Both TCL and Hisense have capitalized on favorable government incentives and increased consumer interest in next-gen display technology. Mini LED TVs, offering better contrast, brightness, and energy efficiency compared to traditional LED models, have become a major focal point for these brands.

As a result, global shipments of Mini LED TVs are expected to surge by a staggering 67% this year, reaching 12.9 million units, with TCL, Hisense, and Xiaomi dominating this segment. The combined market share of these three brands in Mini LED TVs is projected to rise to an impressive 62%, indicating a dramatic shift in the display landscape.

TCL and Hisense Lead Growth in Global TV Shipments

On the flip side, LG Electronics (LGE) and Xiaomi have seen more modest performances. LGE, despite its legacy in OLED and premium offerings, reported a 1.1% decline in shipments, likely impacted by the increasing popularity of budget-friendly alternatives and Mini LED’s growing presence. Xiaomi, however, is holding steady with a 1.5% growth, benefiting from its strong push in both the mid-range and high-end markets.

According to TrendForce, concerns over tariff changes have triggered an early spike in consumer demand, especially in the U.S. This front-loaded buying has moved much of the expected second-half sales into the first half, which could make the latter part of 2025 more challenging for the market. The report also points out that high panel costs are likely to restrict brands from running extensive holiday season promotions.

Looking ahead, 2025 could prove to be a pivotal year for Mini LED TVs. As the technology matures and more brands invest in it, the market is on the verge of a major transformation. The industry’s heavyweights, particularly TCL, Hisense, and Xiaomi, are poised to benefit significantly from this shift, while Samsung and LG face increasing pressure to innovate or risk losing market share in a rapidly evolving landscape.

In related news, TCL CSOT is set to announce a Gen-8 inkjet OLED investment after reaching a 350PPI milestone, while Cerence has filed an IP complaint against Sony and TCL over voice technology in smart TVs.

(Via)

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TCL expects H1 2025 net profit to surge over 80% YoY, driven by strong display gains https://www.tclcentral.com/tcl-expects-h1-2025-net-profit-to-surge-over-80-percent-yoy/ https://www.tclcentral.com/tcl-expects-h1-2025-net-profit-to-surge-over-80-percent-yoy/#respond Sat, 12 Jul 2025 11:48:42 +0000 https://www.tclcentral.com/?p=955 TCL is riding high on the back of a booming display business. The company announced on Friday that it expects to post operating revenue between 82.6 billion and 90.6 billion yuan (approximately $11.5 billion to $12.6 billion) for the first half of 2025, a modest 3% to 13% increase from last year. But the real […]

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TCL is riding high on the back of a booming display business. The company announced on Friday that it expects to post operating revenue between 82.6 billion and 90.6 billion yuan (approximately $11.5 billion to $12.6 billion) for the first half of 2025, a modest 3% to 13% increase from last year. But the real story lies in its bottom line: net profit attributable to shareholders is expected to hit 1.8 to 2 billion yuan (about $250 million to $279 million), reflecting a massive year-on-year jump of 81% to 101%.

Strip away the one-time gains, and the core story only gets stronger. Excluding non-recurring items, TCL still expects profits between 1.5 and 1.65 billion yuan (around $209 million to $230 million), up a staggering 168% to 195%. The surge is largely driven by a standout performance in its semiconductor display unit, which reported net profits of over 4.6 billion yuan (roughly $640 million), an increase of more than 70% compared to the same period last year.

This isn’t just a fluke windfall. TCL has been quietly recalibrating its business over the past few years, shifting resources and focus toward higher-margin technologies, particularly in the panel manufacturing space. Its recent move to acquire a 21.5311% equity stake in Shenzhen China Star Optoelectronics Technology Co., Ltd. isn’t just a financial maneuver. It is a strategic consolidation play that tightens TCL’s grip on the core technologies underpinning modern displays, from high-end TVs to next-generation automotive screens.

TCL brand

But not everything in the TCL empire is glowing.

TCL Zhonghuan, the group’s solar energy and PV materials arm, posted a gloomy forecast of its own. The company expects a net loss of 4 to 4.5 billion yuan (roughly $557 million to $627 million) in H1 2025, deepening from a 3.064 billion yuan (about $427 million) loss in the same period last year. The problems, it seems, are macro. Global photovoltaic installations did remain resilient in the first half of the year, with a sharp, short-lived demand spike in China’s distributed solar market during early 2025.

But by May, the music started to slow. Demand softened, inventories ballooned, and prices plummeted. Supply demand mismatches across the entire value chain pushed Zhonghuan into a corner, with falling product prices and inventory write-downs dragging margins underwater.

Still, TCL’s overall H1 narrative reads like a company doubling down on its strengths while weathering turbulence in longer term bets like solar. If anything, the latest results underline a sharper strategic divide within TCL. Display tech is delivering the goods now, while renewables may take longer to shine.

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TCL’s LG Deal Leaves the Display Market Nearly All Chinese https://www.tclcentral.com/tcl-lg-deal-leaves-display-market-nearly-all-chinese/ https://www.tclcentral.com/tcl-lg-deal-leaves-display-market-nearly-all-chinese/#respond Thu, 05 Jun 2025 22:16:27 +0000 https://www.tclcentral.com/?p=791 The LCD TV panel industry has quietly but decisively shifted into Chinese hands. New data from RUNTO Technology reveals that TCL’s acquisition of LG Display’s Guangzhou LCD factory is more than just a business deal. It marks a turning point for the global display supply chain. As of April 2025, only one major non-Chinese manufacturer […]

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The LCD TV panel industry has quietly but decisively shifted into Chinese hands. New data from RUNTO Technology reveals that TCL’s acquisition of LG Display’s Guangzhou LCD factory is more than just a business deal. It marks a turning point for the global display supply chain.

As of April 2025, only one major non-Chinese manufacturer remains in the large-size LCD TV panel business: Sharp’s SDP Gen 10.5 plant in Guangzhou, a Japanese outpost surrounded by an industry now dominated by China. Everywhere else, from fabrication to shipping, it’s Chinese panel makers setting the pace.

That shift is backed by numbers. Global shipments of large LCD TV panels fell to 18.7 million units in April, an 11.3 percent drop year-on-year and the lowest in over a year. But the distribution of those panels tells a clearer story. Chinese manufacturers, including those from mainland China and Taiwan, now account for more than 95 percent of global output.

Runto April 2025 Global LCD TV Panel Manufacturers Shipment Rankings

Mainland China alone covered a commanding 71.1 percent of shipments last month, up significantly from last year. It is a surge not just in volume but in influence. TCL CSOT, BOE, CHOT, and HKC are now effectively steering the LCD panel market, from price setting to supply negotiations with global TV brands.

Even Taiwan’s legacy players are holding ground. Innolux and AUO combined to grab 24.5 percent of the market in April, signaling a resurgence that’s notable, though still dwarfed by mainland giants.

As for Sharp, it is now the lone foreign holdout, a relic of a time when Japan led the panel race. With a shrinking 4.4 percent market share, even that position looks increasingly fragile. If the current trend holds, the LCD panel business could soon be entirely operated by Chinese stakeholders, leaving little room for competition and even less for geopolitical neutrality in the global TV supply chain.

In related news, TCL has launched the Q6C Premium QD-Mini LED TV series in India, while the C7K QD-Mini LED TV is set to debut soon in the Philippines.

(Via)

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Trade Talks Ease Tensions as Display Panel Industry Sees Stable Growth; TCL Positioned to Benefit https://www.tclcentral.com/trade-talks-ease-tensions-display-panel-industry-stable-growth-tcl-benefit/ https://www.tclcentral.com/trade-talks-ease-tensions-display-panel-industry-stable-growth-tcl-benefit/#respond Mon, 19 May 2025 23:22:28 +0000 https://www.tclcentral.com/?p=628 Recent progress in China-US trade negotiations has eased a major short-term risk for the global consumer electronics supply chain. The display panel industry, which faced significant pressure from geopolitical uncertainty, is now showing signs of stability. Analysts expect the sector to return to a steady growth trajectory, supported by improved inventory levels and a shift […]

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Recent progress in China-US trade negotiations has eased a major short-term risk for the global consumer electronics supply chain. The display panel industry, which faced significant pressure from geopolitical uncertainty, is now showing signs of stability. Analysts expect the sector to return to a steady growth trajectory, supported by improved inventory levels and a shift toward demand-driven production. Major panel makers, including TCL, are expected to maintain strong profitability through the second quarter and beyond.=

In the first quarter of 2025, overseas policy support and Chinese subsidies drove a wave of restocking by set manufacturers. According to RUNTO Technology, global shipments of large-size LCD TV panels reached 63 million units, up 11.5% year-on-year and 4.8% quarter-on-quarter. Shipment area also rose 13.8% compared to last year. Panel prices increased by about $2 across most sizes.

Concerns about a possible slowdown in Q2 have eased. Sigmaintell Consulting estimates that procurement from the world’s top nine TV brands will decline just 2.4% in the second quarter, suggesting stable demand. Supply-side producers have responded with careful capacity management. TrendForce reports that industry utilization in May dropped by 6% to 7%, reaching around 80%. This adjustment has helped stabilize panel prices. Average prices for 55-inch and 65-inch TV panels remain unchanged at $127 and $177, the highest since the fourth quarter of last year.

TCL TVs

TCL expects the current industry trends to support better results in 2025. The company recently highlighted long-term supply-demand improvements during its investor briefing. It projected higher average utilization and pricing levels compared to last year. TCL is also finalizing the full integration of LG Display’s Guangzhou assets in Q2. In addition, its planned acquisition of minority stakes in CSOT’s t6 and t7 Gen-11 lines is expected to enhance profitability.

While trade risks still exist, market experts believe their direct impact on the panel industry may be limited. TCL’s global presence and production scale continue to strengthen its position as demand stabilizes.

In related news, TCL CSOT has unveiled the world’s first inkjet-printed OLED smartphone panel and introduced new Micro LED technology at SID 2025.

(Source)

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TCL Holds Steady as China’s TV Market Sees First Decline in Seven Months https://www.tclcentral.com/tcl-steady-china-tv-market-drop-april-2025/ https://www.tclcentral.com/tcl-steady-china-tv-market-drop-april-2025/#respond Mon, 19 May 2025 16:02:25 +0000 https://www.tclcentral.com/?p=614 In April 2025, the Chinese TV market saw its first year-on-year decline in shipments in seven months, with total units falling 4.3% to 2.365 million, according to data from RUNTO Technology. The dip follows months of growth spurred by a national subsidy policy introduced last October. Shipments also declined 8.0% from March, indicating a broader […]

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In April 2025, the Chinese TV market saw its first year-on-year decline in shipments in seven months, with total units falling 4.3% to 2.365 million, according to data from RUNTO Technology. The dip follows months of growth spurred by a national subsidy policy introduced last October. Shipments also declined 8.0% from March, indicating a broader slowdown in consumer demand.

Amid this shift, TCL continues to maintain a steady presence both in the domestic and global markets. Together with Hisense and Skyworth, TCL contributed to a combined total of 1.41 million units shipped in April, representing 59.6% of the market share for the top three domestic brands. This reflects a relatively stable performance compared to the broader market decline.

China TV Market April 2025 Report

In contrast, Xiaomi recorded a 2.2% year-on-year growth in April shipments, reaching approximately 460,000 units and capturing 19.5% of the market. While Xiaomi holds a firm second place domestically, TCL’s focus remains increasingly global.

According to industry research firm Omdia, TCL led in several global TV segments in 2024. The brand ranked first in three categories: 85-inch and larger TVs (22.1% global share), Mini LED TVs (28.8% share), and Google TVs, where it has held the top spot for four consecutive years. These results suggest continued consumer interest in larger, high-performance displays.

TCL’s product strategy has emphasized advanced technologies, including Mini LED backlighting and quantum dot displays. New models like the Thunderbird Crane 7 Pro, with a peak brightness of 4200 nits, reflect that direction.

TCL TVs

As foreign brands like Samsung, Sony, and Philips face shipment pressures in China, and as competition from Xiaomi and Hisense remains tight, TCL’s dual focus on innovation and global scale may offer resilience in a cooling market.

In related news, TCL CSOT has unveiled the world’s first inkjet-printed OLED smartphone panel and introduced new Micro LED technology at SID 2025.

(Source)

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TCL Sees Strong Q1 Surge as Big-Screen TVs and Mini LED Push Pay Off https://www.tclcentral.com/tcl-tv-shipments-report-q1-2025/ https://www.tclcentral.com/tcl-tv-shipments-report-q1-2025/#respond Mon, 28 Apr 2025 08:59:43 +0000 https://www.tclcentral.com/?p=555 TCL Electronics is charging into 2025 with real momentum. The company reported an 11.4% year-over-year increase in global TV shipments for the first quarter, reaching 6.51 million units. More impressively, sales revenue jumped 22.3%, fueled by surging demand for larger, high-end screens. The shift to bigger TVs is paying clear dividends. Shipments of 65-inch and […]

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TCL Electronics is charging into 2025 with real momentum. The company reported an 11.4% year-over-year increase in global TV shipments for the first quarter, reaching 6.51 million units. More impressively, sales revenue jumped 22.3%, fueled by surging demand for larger, high-end screens.

The shift to bigger TVs is paying clear dividends. Shipments of 65-inch and larger models rose 33% compared to a year ago, now accounting for nearly 28% of TCL’s total TV sales. The average TV size grew to 53.4 inches, up nearly two inches year-over-year. But it’s not just about size, TCL’s focus on premium tech like Mini LED is starting to show real results. Shipments of its Mini LED TVs soared by a massive 233% year-over-year, with these advanced models now making up 8.8% of TCL’s global TV sales.

TCL headquater

In China, TCL’s home market, domestic shipments rose 10.8%, with even sharper gains in the large-screen and Mini LED categories. Internationally, the company capitalized on its recent partnership with the Olympics to boost brand presence, notching a solid 11.6% shipment growth overseas. Performance was particularly strong in Europe, emerging markets, and Australia, where TCL now claims the top spot in TV sales.

There was a minor speed bump in North America, where overall shipments dipped 3.8% as TCL shifted its strategy toward higher-end channels. Still, sales of 75-inch and larger TVs in the region soared 79%, showing the pivot is beginning to pay off.

TCL’s stock rallied 5.8% in Hong Kong trading following the report, and the company’s shares have surged roughly 50% year-to-date. With a clear focus on bigger, better displays and a growing global footprint, TCL seems determined to move beyond just being a value brand and step firmly into the premium conversation.

In related news, TCL has launched the Q51K 4K QLED TVs with Dolby Atmos and Google TV in the US, while TCL Solar has officially debuted in South Korea, marking its entry into the renewable energy market.

(Source)

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TCL hits triple crown in global TV shipments, leads in ultra-large, Mini LED, and Google TVs https://www.tclcentral.com/tcl-2024-global-tv-shipments/ https://www.tclcentral.com/tcl-2024-global-tv-shipments/#respond Sat, 19 Apr 2025 23:45:36 +0000 https://www.tclcentral.com/?p=527 TCL Electronics just flexed some serious muscle in the global TV race. According to fresh data from market research firm Omdia, the world’s second-largest TV brand has clinched three top spots in 2024: ultra-large TVs, Mini LED TVs, and Google TVs. That’s not just a milestone, it’s a loud declaration of dominance in the premium […]

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TCL Electronics just flexed some serious muscle in the global TV race. According to fresh data from market research firm Omdia, the world’s second-largest TV brand has clinched three top spots in 2024: ultra-large TVs, Mini LED TVs, and Google TVs. That’s not just a milestone, it’s a loud declaration of dominance in the premium home entertainment game.

The numbers speak for themselves. TCL captured a commanding 22.1% share of global shipments for 85-inch and larger TVs last year, outperforming its rivals in the ultra-large category. In the red-hot Mini LED space, it did even better, locking down the No. 1 spot with a 28.8% market share. And when it comes to Google TVs, TCL isn’t just leading, it’s been number one for four straight years, from 2021 through 2024.TCL Achieves Triple Top 1 Rankings in Global TV Shipments

TCL claims the global top spot in three key TV categories

This triple win isn’t a fluke. It mirrors a bigger industry shift where consumers, spending more time at home, are craving bigger, brighter, and smarter screens. Omdia projects that shipments of 80-inch and larger TVs will grow by 35% year over year, taking up 7% of the display market in 2025 and on track to hit 11% by 2030. Meanwhile, Mini LED TVs are expected to reach 9.3 million units shipped by next year.

TCL’s been playing the long game here. It introduced the world’s first Mini LED TV in 2019 and hasn’t slowed down since. Today, its Mini LED lineup boasts ultra-high peak brightness, deep contrast, wide color gamuts, and exceptional longevity, all wrapped in massive screen sizes.

Add to that a tight integration with Google TV, and TCL is shaping up to be more than just a display brand. It’s building a full-stack smart entertainment ecosystem, blending cutting-edge visuals with personalized, AI-driven content. And judging by these numbers, consumers are very much on board.

To keep that momentum going, TCL is doubling down on the high-end segment in its home market. The company recently rolled out several new Mini LED models in China, headlined by the Thunderbird Crane 7 Pro QD-Mini LED TV (2025). This flagship pushes the envelope with an eye-searing 4200 nits of peak brightness, 144Hz refresh rate, and advanced quantum dot tech for richer, more lifelike colors.

It doesn’t stop there. TCL also launched the Crane 6 Ultra and Crane 6 Pro Mini LED TVs for 2025, both designed to deliver finely tuned backlight control and smooth motion performance across a range of content, from high-speed gaming to cinematic HDR viewing. These additions underscore TCL’s ambition to lead not just in volume, but in next-gen visual innovation.

(Source)

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