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TCL True Energy Saving SE Air Conditioner Hits 400,000 Units with Zero Complaints
TCL has announced that its True Energy Saving SE Air Conditioner has surpassed 400,000 units in China in cumulative sales without receiving a single negative review. The company says this figure represents a shift in how smart cooling products are evaluated, less about marketing claims and more about consistent delivery on performance, energy efficiency, and air quality. In an industry often criticized for uneven service and product lifespan, TCL’s SE series sets a new reference point by focusing on core user concerns: electricity savings, comfort, and reliable operation.
The SE air conditioner runs on TCL’s proprietary AI Energy Saving 2.0 technology. The system uses built-in data modeling to automatically adjust compressor and fan speeds based on room conditions. TCL says this helps the unit consume less power without requiring user intervention. The air conditioner exceeds China’s new Grade 1 efficiency standard and can save up to 217 KW/H of electricity annually. The energy savings come from a combination of intelligent operation, dual DC inverter systems, and an electronic expansion valve that maintains precise temperature control.
The unit reaches a target temperature faster than many standard models. It can cool a room to 18°C in 30 seconds and heat it to 40°C in 60 seconds. TCL credits the performance to a redesigned airflow system, which includes a large variable-pitch cross-flow fan and an optimized air duct design. This setup helps the SE series handle rapid shifts in climate control, which is useful for homes in regions with fluctuating temperatures.
The model also includes TCL’s fifth-generation 58°C high-temperature self-cleaning function. The system heats the evaporator and internal surfaces to eliminate moisture and reduce bacterial buildup. TCL says this cleaning cycle covers both the indoor and outdoor units. The air conditioner also operates quietly, with a noise level as low as 18 dB under certain conditions. This supports nighttime use without causing sleep disruption.
The SE series is built in fully automated TCL manufacturing centers. These facilities use a network of 31 industrial robots to manage assembly, testing, and packaging. The company says one air conditioner rolls off the production line every eight seconds. Quality control is managed by a three-level AI-driven inspection system that includes imaging-based visual checks and leak testing. TCL estimates that its automated quality control achieves eight times the accuracy of manual inspections.
TCL supports the product with same-day delivery and installation in key regions. The company works with logistics partners to handle high-rise and complex installations using certified technicians. This approach is intended to address common complaints in the air conditioner category, where service quality often varies.
At CES 2025, TCL also introduced new models that expand its smart cooling lineup. These include updates to the FreshIN series, which now feature radar-based human detection, smart sleep mode adjustments, and multi-stage air filtration. TCL continues to position itself as a technology-focused brand in the air conditioning market, with an emphasis on automation, energy savings, and intelligent sensing. The SE series remains central to that strategy, combining tested hardware with software designed to adapt to real-world conditions.
In related news, TCL has introduced its flagship 2025 QD-Mini LED TVs in the UAE, aiming to expand in the premium large-screen segment. Meanwhile, in the US, TCL has launched the FLIP 4 5G feature phone priced at $79.99, featuring dual displays, 5G support, and up to 40 hours of talk time.
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TCL Launches CrystalClip Open-Ear Earbuds with Swarovski Special Edition
TCL has announced the CrystalClip, a new pair of open-ear, clip-on earbuds designed for comfort and functionality. The earbuds feature a lightweight, titanium-reinforced design that ensures durability while providing a secure and pressure-free fit. TCL is targeting users who need all-day comfort and situational awareness during activities like commuting, exercising, or traveling.
TCL CrystalClip Specifications
The CrystalClip uses 10.8mm dual-magnetic dynamic drivers to deliver clear, balanced sound. It supports 3D Spatial Audio and Bass Boost, which can be customized using the TCL HOME app. TCL has also included dual-mic ENC (Environmental Noise Cancellation) to ensure high-quality voice calls, even in busy surroundings.
TCL has equipped the earbuds with several smart features. Users can activate voice assistants like Siri or Google Assistant through customizable touch gestures. The earbuds also support real-time translation, enabling users to listen to translated audio while traveling or attending international events. They allow seamless switching between two devices and use Google Fast Pair 3.1 for quick connections with compatible Android devices.
The earbuds provide up to 8 hours of playback on a single charge and extend to 36 hours with the charging case. A 15-minute charge adds 3 hours of listening time. TCL has also ensured the earbuds are IPX4-rated for sweat and splash resistance, making them suitable for workouts and outdoor use.
TCL has released a special Swarovski edition of the CrystalClip. This version features a detachable crystal accessory shaped like a rose. Users can attach the accessory to the earbuds or use it as a decorative piece on bags, hats, or clothing.
Pricing and Availability
The standard CrystalClip earbuds will launch in February 2026 for €79. The Swarovski edition will retail for €149 and will be available starting in Q2 2026. Both versions will be released in Asia-Pacific, Europe, and North America.
In related news, TCL overtook Samsung in global TV shipments during December 2025.
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TCL overtakes Samsung in global TV shipments for December 2025
TCL has officially dethroned Samsung as the top global TV shipper for December 2025, according to Counterpoint Research’s latest data. This marks a major milestone for the Chinese electronics giant, whose shipments surged 10% year-over-year (YoY) last month, giving it a commanding 16% market share. Meanwhile, Samsung, the perennial leader, slipped to second place with a 13% share, despite an 8% YoY increase in shipments.
So, what’s behind TCL’s meteoric rise? Aggressive pricing strategies and a robust lineup of mid-range and high-end TVs, including the well-received QM8K and QM9K series, played a key role. The company also launched the budget-friendly T7 series, which was heavily discounted during the holiday season. Combined with strong performance in Asia-Pacific, China, and the Middle East, TCL’s late-year surge was enough to outpace Samsung, at least for December.
However, Samsung still holds the crown for Q4 2025 overall, shipping 2% more TVs than TCL during the period. While North and South America provided growth opportunities for Samsung, declines in Western Europe and the Middle East hurt its performance. On the flip side, Hisense, which took third place in December, saw its shipments plummet 23% YoY, highlighting significant struggles in China’s shrinking TV market.
Looking ahead, TCL’s ambitions could spell bigger trouble for Samsung. The company’s upcoming partnership with Sony’s BRAVIA brand, set to finalize in March 2026, positions TCL to make a serious play in the premium TV market, a territory that Samsung has historically dominated with its high-end OLED and 8K offerings. If TCL can successfully leverage Sony’s reputation in this space, the dynamic of the global TV market could shift dramatically.
For now, TCL’s December triumph might be temporary, but its growth trajectory is impossible to ignore. With a mix of strategic pricing, regional demand timing, and potential premium market expansion, Samsung’s top spot may no longer be as secure as it once was.
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TCL Shocks Market by Taking Over Sony Bravia TVs
Sony Corporation has announced that it will spin off its home entertainment division and form a new joint venture with TCL Electronics. The partnership gives TCL a 51 percent majority stake, while Sony retains 49 percent. The new company will take control of global operations for Sony’s television and home audio business.
The companies confirmed the agreement through a signed memorandum of understanding. They plan to finalize binding terms by the end of March 2026. The joint venture is expected to begin operations in April 2027, subject to regulatory approvals.
The new entity will handle the entire value chain, including product development, manufacturing, sales, and customer service. Products from the venture will continue to use the Sony and Bravia brand names.
Sony will contribute its picture processing technology, audio expertise, and brand value. TCL will provide its display manufacturing capabilities, global supply chain, and cost-efficient operations. TCL’s recent growth in display technology and global market share positions it to take advantage of Sony’s premium image and distribution network.
Sony CEO Kimio Maki said the partnership aims to create new customer value through combined expertise. TCL Chairperson Du Juan said the deal will allow TCL to scale further into high-end markets and optimize its operations.
Sony has been gradually moving away from consumer hardware in favor of content businesses like anime, film, music, and gaming. The company previously exited the PC and tablet markets and stopped producing Blu-ray players.
This move ends Sony’s independent control of its TV business, which began in the 1960s. The joint venture gives TCL an opportunity to strengthen its position in premium global markets while maintaining the Bravia brand’s legacy. Sony will retain visibility in the home entertainment segment without managing day-to-day hardware operations.
In related news, TCL has introduced the 5G Mobile WiFi P50 and the WiFi Router BE36 at CES 2026, while also unveiling the world’s first HDR10 AR glasses, the RayNeo Air 4 Pro.
(Source)