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TCL True Energy Saving SE Air Conditioner Hits 400,000 Units with Zero Complaints
TCL has announced that its True Energy Saving SE Air Conditioner has surpassed 400,000 units in China in cumulative sales without receiving a single negative review. The company says this figure represents a shift in how smart cooling products are evaluated, less about marketing claims and more about consistent delivery on performance, energy efficiency, and air quality. In an industry often criticized for uneven service and product lifespan, TCL’s SE series sets a new reference point by focusing on core user concerns: electricity savings, comfort, and reliable operation.
The SE air conditioner runs on TCL’s proprietary AI Energy Saving 2.0 technology. The system uses built-in data modeling to automatically adjust compressor and fan speeds based on room conditions. TCL says this helps the unit consume less power without requiring user intervention. The air conditioner exceeds China’s new Grade 1 efficiency standard and can save up to 217 KW/H of electricity annually. The energy savings come from a combination of intelligent operation, dual DC inverter systems, and an electronic expansion valve that maintains precise temperature control.
The unit reaches a target temperature faster than many standard models. It can cool a room to 18°C in 30 seconds and heat it to 40°C in 60 seconds. TCL credits the performance to a redesigned airflow system, which includes a large variable-pitch cross-flow fan and an optimized air duct design. This setup helps the SE series handle rapid shifts in climate control, which is useful for homes in regions with fluctuating temperatures.
The model also includes TCL’s fifth-generation 58°C high-temperature self-cleaning function. The system heats the evaporator and internal surfaces to eliminate moisture and reduce bacterial buildup. TCL says this cleaning cycle covers both the indoor and outdoor units. The air conditioner also operates quietly, with a noise level as low as 18 dB under certain conditions. This supports nighttime use without causing sleep disruption.
The SE series is built in fully automated TCL manufacturing centers. These facilities use a network of 31 industrial robots to manage assembly, testing, and packaging. The company says one air conditioner rolls off the production line every eight seconds. Quality control is managed by a three-level AI-driven inspection system that includes imaging-based visual checks and leak testing. TCL estimates that its automated quality control achieves eight times the accuracy of manual inspections.
TCL supports the product with same-day delivery and installation in key regions. The company works with logistics partners to handle high-rise and complex installations using certified technicians. This approach is intended to address common complaints in the air conditioner category, where service quality often varies.
At CES 2025, TCL also introduced new models that expand its smart cooling lineup. These include updates to the FreshIN series, which now feature radar-based human detection, smart sleep mode adjustments, and multi-stage air filtration. TCL continues to position itself as a technology-focused brand in the air conditioning market, with an emphasis on automation, energy savings, and intelligent sensing. The SE series remains central to that strategy, combining tested hardware with software designed to adapt to real-world conditions.
In related news, TCL has introduced its flagship 2025 QD-Mini LED TVs in the UAE, aiming to expand in the premium large-screen segment. Meanwhile, in the US, TCL has launched the FLIP 4 5G feature phone priced at $79.99, featuring dual displays, 5G support, and up to 40 hours of talk time.
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News
TCL completes full acquisition of LG Display’s China operations
TCL has officially completed its acquisition of LG Display’s business operations in mainland China. The announcement was made by TCL’s panel-making arm, China Star Optoelectronics Technology (CSOT), confirming that it has acquired 100% ownership of two former LG Display subsidiaries.
The transaction includes LGD CA, which operated the Guangzhou-based 8.5-generation LCD production line, and LGD GZ, which managed module assembly. TCL said the total deal value stands at 11.088 billion yuan ($1.55 billion), with the entire amount already paid to LG Display.
The agreement between TCL and LG Display was first reached in September 2024. LG Display held an 80% stake in the Guangzhou LCD plant at the time, while it fully owned the module factory. By April 2025, LG Display had already announced the completion of the Guangzhou factory sale. TCL’s latest statement serves as the official confirmation under Chinese regulatory procedures.
Following the acquisition, the Guangzhou factory was renamed T11. TCL also confirmed that financial data from both facilities had already been included in its second-quarter earnings report. The deal marks LG Display’s official withdrawal from LCD manufacturing operations in mainland China.
TCL now expands its control over mid-to-large-size LCD panel production, strengthening its position in the global display market. While LG Display and other rivals have shifted focus toward OLED and high-end display technologies, TCL continues to invest in LCD production capacity to serve mainstream demand in televisions, monitors, and commercial displays.
This acquisition allows TCL CSOT to scale production while maintaining competitive pricing. The company aims to grow its market share in a segment that still accounts for a large portion of global panel shipments. With LG Display’s exit, TCL gains additional manufacturing resources and greater leverage in the supply chain.
In related news, China’s TV market continued to shrink in the third quarter, with shipments falling by 10.4% and deeper declines expected in the fourth quarter.
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News
China’s TV Market Shrinks Again: Q3 Shipments Drop 10.4%, Deeper Cuts Expected in Q4
China’s TV market is losing steam, and not just by inches. September shipments fell 8.5% year on year to 2.92 million units, according to new data from RUNTO Technology. The number may look decent next to August’s, which was 17.3% lower, but it’s a temporary lift driven by seasonal stocking. The broader trend? Steady decline.
Q3 closed with 7.27 million units shipped, down 10.4% year on year, marking three straight months of double-digit contraction. The year-to-date total stands at 23.895 million units, 2.5% lower than the same period in 2024. And things aren’t likely to get better. With national subsidies tightening and last year’s Q4 setting a high bar, analysts expect the final quarter of 2025 to plunge even further.
Big brands are holding ground. The top eight domestic players, including Hisense, TCL, Skyworth, Xiaomi, Changhong, Haier, Konka, and Huawei, shipped 2.813 million units in September, capturing a combined share of over 95 percent, despite a 5.8 percent year-over-year decline. Hisense, TCL, and Skyworth alone commanded 62 percent of the market and saw only a negligible 0.5 percent year-on-year drop.
Xiaomi (Redmi TV included) clocked in around 500,000 units for the month, grabbing a 17.1 percent share. Meanwhile, Changhong, Haier, and Konka slid harder, with their combined shipments falling 14 percent to about 440,000 units.
Huawei’s yearly total is hovering around 700,000 units, likely to finish under a million, while foreign brands like Samsung, Sony, and Sharp remain niche players, shipping just tens of thousands of units monthly.
The real question is whether Q4’s looming subsidy freeze will trigger a sharper market contraction or if leading brands will tighten their grip and weather the coming storm. Either way, 2025’s final tally may end up redefining the baseline for China’s TV industry.
In related news, TCL has recently launched its R94 and R84 series gaming monitors, both featuring QD-Mini LED technology and a 165Hz refresh rate. The R94 lineup offers 4K resolution with 2304 local dimming zones for superior contrast and precision lighting control, while the R84 series delivers up to 1500 nits peak brightness for vibrant HDR visuals and smooth gaming performance.
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News
TCL unveils R94 series gaming monitors with 4K QD-Mini LED, 2304 zones & 165Hz refresh rate
TCL has launched the R94 series gaming monitors in the U.S., expanding its gaming portfolio alongside the R84 and G64 series. The announcement aligns with TCL’s new role as the official TV, soundbar, and gaming monitor partner for Call of Duty, timed with the launch of the Black Ops 7 beta.
The 27R94 is the flagship model in the lineup. It features a 27-inch QD-Mini LED panel with 4K UHD resolution (3840×2160), a 165Hz refresh rate, and peak brightness of 1600 nits. TCL has equipped the monitor with 2304 local dimming zones under its LD2300 Precise Dimming system.
The company uses advanced Micro lens and Micro-OD technology to boost dimming precision and control blooming. The monitor also includes TCL’s in-house CSOT HVA panel, which supports a dynamic contrast ratio of 16 million:1.
TCL claims that the 27R94 covers 95% of the DCI-P3 color gamut and reaches ΔE<2 professional color accuracy. The monitor supports 10-bit color (8-bit + FRC) and is Pantone Validated. Users can choose from preset color modes like DCI-P3, sRGB, and Adobe RGB. The monitor also supports a wide 178° viewing angle and offers 163 PPI for sharp image clarity.
For gaming, the monitor supports both FreeSync Premium and G-Sync compatibility. TCL includes features like a 1ms GTG response time, customizable crosshairs, dark field control for better visibility in shadows, a real-time frame rate counter, and a game timer. Built-in stereo speakers and a built-in headphone hanger enhance the overall user experience.
The 27R94 also offers robust connectivity. It includes a 90W USB-C port with data, display, and charging support, two USB-A ports, one USB-B port for KVM control, DisplayPort, and HDMI inputs. The KVM switch allows users to control multiple devices using a single keyboard and mouse.
TCL equips the monitor with a five-way joystick for menu navigation and RGB lighting on the back panel. The company includes a flexible and height-adjustable stand for ergonomic setups. The monitor holds TÜV Rheinland Low Blue Light certification and includes an eye care mode to reduce visual strain during extended use.
TCL has not yet confirmed pricing or retail availability for the R94 series, but the specifications suggest a strong push into the high-end gaming monitor segment.
In related news, LG Display claims LCDs need 1.5 million dimming zones to rival OLED quality, while TCL’s printed OLED tech positions it strongly for the AI era.